Prim & Proper: Fashion by Shenlei Flasheart
November 4, 2007
I attended a very special fashion show in Second Life yesterday. The fashions were exquisitely detailed and designed. The model skins were also works of art as well as the aesthetically gracious custom animated poses. The poses were extremely well planned to match the glorious historically inspired outfits.
Here is a link to my Flickr images from the show!

Who is the designer responsible for all of this fashion beauty? It is Shenlei Flasheart (sitting above just before the show started). I had the distinct pleasure to meet Ms. Flasheart several days ago and was delighted to find out she is a Fashion Designer in real life as well. She is also the Director of the Fashion Research Institute, Inc. The Fashion Research Institute owns the Shengri La (5) island complex.
Shenlei is the owner of Prim & Proper on Shengri La. She actively collaborates with fashion designers, artists, scientists, and philosophers. In addition to Prim and Proper, Shengri La also hosts the flagship stores for Silver Rose well as Callipyigian Christensen’s home gallery

According to Vanessa Cardway, one of the narrators of the show yesterday, “Prim & Proper has been presenting fine ladies and men’s wear since November, 2005. It is now the premiere Victorian clothier on the grid, with a deep emphasis placed on accuracy, hand drawn textures, and professionally developed swatches and prints.” As an observer of the show and a professor of textiles I can attest to the accuracy, detailing and professionally developed swatches and prints – the work was flawless and of the highest caliber I have seen thus far in SL!
Venessa stated that Shenlei Flasheart has over 30 years experience as a couture costumer and as a real life fashion designer. Her Sl designs express her love of 19th century fashion. She also said that each “piece is drawn from an extent garment, fashion illustration, or accessory and is period accurate to silhouette, color, and type(s) of material.”

The show itself was filled beyond capacity – hence we had to deal with lag. There were over 80 guests in the sim. The lagging was resolved when some of us (including the models) moved to the stage next door while others remained and used their keyboard keys to view the show – that’s how I managed to take all those Flickr images – good old ALT-CTRL. Slenlei mentioned that she plans to run the show again, but this time it may be invitation only to avoid over crowding on the sim. Send her a IM if you want to attend.
Day wear, evening attire, bridal wear, outerwear, and a range of accessories as well as a men’s wear line are available at Prim & Proper.
Prim & Proper’s flagship store is located in the nature sims of Shengri La. Please make sure to visit – it will be a real treat!
Note: Here I am (above in the red) dancing at Shengri La. Link to some Flickr images.
Entry Filed under: Digital Fashion, Fashion in Second Life, Second Life, Technology, Virtual Fashion, Virtual Fashion Branding, Virtual Fashion Marketing, Virtual World, avatar. Tags: Prim & Proper, Second Life Fashion, Shenlei Flasheart.
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Taylor Jenkins | July 23, 2008 at 2:54 am
I love designing clothes I one day hope to pursue a career in fashion designing. Flasheart is one of my inspiratioins… The the way the designs are drawn and fitted to the model is amasing. It looks so real. I hope to be able to make my designs will look like that….