MPCP 2007(cont.): Making Up for Some of What I Missed

I felt bad that I was not able to attend the entire MCPC 2007- HEC Program from the beginning to the end due to the fact that I was severally limited by available air travel options. Because of this I missed the opening remarks, part of the first panel and the Friday morning guided tour and multimedia presentation at My Virtual Model on “Using Virtual Models of products, Customers, and Identities for Competitive Advantage: An introduction into the latest tools, technologies, and strategies.

I took a chance and contacted Louise Guay: Founding President of My Virtual Model and requested a one-on-one telephone conference with her to ask her more about the BrandME application and the future direction of avatars for mass customization and personalization. She was delightfully gracious and not only answered my initial questions but she linked me to her computer and she presented me with the multimedia presentation that I missed at the conference.

I was very excited about the opportunity I was granted to talk with her, Louise’s presentation on the Avatar Marketing: An Extreme Makeover of the Self panel at the MCPC 2007 was one the main incentives I had for attending the conference as avatars for retail marketing and fashion product development are my current professional area of research interest.

What follows will follow this posting will be a four blog part series of Louise Guay’s presentation to me to explain the BrandME social shopping virtual identity experience and Using Virtual Models of products, Customers, and Identities for Competitive Advantage: An introduction into the latest tools, technologies, and strategies.

Part I: The Roadmap; A Conversation with MVM’s Louise Guay
Part II: MVM – 3D Virtual Product Development Workflow
Part III: BrandME – A Social Shopping Virtual Identity Experience (SSVIE)
Part IV: BrandME in the Near Future

Link to the MCPC 2007 Proceedings
MCPC 2007 NEWS