Virtual Fashion Technology

Louise Guay sees the online shopping trends moving from a catalog era to a fashion magazine era – where the user is at the center. The world of catalogs has evolved and people are more into the fashion, the fun and the design  - individual creativity will be able to be expressed in the 21st century.
 

Shopping with the fashion magazine concept is something that is currently available with a product like StyleFeeder (personal shopping engine). What is different with Dressing Room and Showroom will be the user interactivity and the additional personalization, search and stylized outfitting search components.

Components like the ability to import any 2D picture on the Web - it will be like developing and creating a personalized Fashion Book. Development of a Fashion Book is what a designer creates when they are preparing a new collection for the season. The user will have the ability to bring in any product even if it’s not tryable and to move it around and rearrange it on the fashion board. It will be a great inspirational tool for students to create fashion trend boards.
 

The user can now superimpose their own face on their MVM model. With the StyleFeeder enhancements, the user can bring in any product from the Web in 2D, MVM is adding the capacity to cutout individual items and outfit – which means that the user can combine 2D and 3D items to become the fashion stylist of the personalized Fashion Book. Each product that is posted on the style display page is set to be recommendable by the user because Style Feeder has a recommendation engine.

Products can be rated by the user and when a user clicks on a particular product, it will trigger synchronous ads for similar products linked to an ad network manager, so the ads will be customized to individual.
 
Users can currently apply makeup on their personalized avatar face. MVM is currently working with another collaborator to integrate these makeover solutions – for the personalized face into the BrandMe Dressing Room application. They will be able to apply makeup, change hair color and style and place the personalized modifications to complete the look on to their own outfitting fashion style board. The user will also have the option to upload their own fashion items. The expanded Dressing Room and Showroom applications that are the result of the MVM/StyleFeeder partnership are scheduled to be released March or the beginning of April, 2008.
 
Louise Guay is very proud and believes in what MVM is developing to reflect the user centric personalization trends that retailers and users are espousing.

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