OptiTex#1: Outside of the Box Technology
When it comes to rendering, cloth simulation and animation OptiTex is a company that places a high value on developing strategic partnerships and/or linkages with the leaders in the rendering and animation industry.
One such company is Mental Images. According to their Website Mental Images:
“- is the recognized international leader in providing rendering and 3D modeling technology to the entertainment, computer-aided design, scientific visualization, architecture, and other industries that require sophisticated images.”
Mental Images is the company OptiTex worked linked with to develop their Cloth Simulation to “breathe” life into the fabric. Watch the Dancing Dress video below…
New technology linkages are taking place and developing every day that result in new products and services that were unimaginable just a short time ago. User response is inspiring more new technological partnerships and linkages. Users are also the driving force of the mass customization and personalization trend. Technology is advancing and changing so fast today that it is literally an impossible company mission to try to develop all technological advances in-house. Thinking and linking “outside the box” really is a requirement for new technology based products and services today.
Judging by the partnerships and/or collaborations and/or linkages already developed by OptiTex – this is a company that continually reaches out to create mutually beneficial relationships with other companies in a multitude of other areas.
Enter DAZ... in May of 2007 OptiTex bridged the 3D animation and rendering worlds with the fashion product development world by partnering with DAZ to develop a 3D dynamic clothing solution which will be included as part of the version 2.0 release of DAZ|Studio, the free 3D art software.
For those of you that are not familiar with DAZ, they are a “developer of professional quality 3D models and software.” The DAZ application is free to download – the user pays for the content as it is needed – it’s a great concept. Here is the DAZ download page
Here is a link to the press release announcing their collaboration. DAZ also offers premier 3D software programs such as Bryce 5 (a 3D environment package), and Mimic Pro (a 3D lip-sync program)
Another “thinking outside of the box” partnership you may have heard of is the integration of the OptiTex multi dimensional product development application into the Tim Gunn’s Guide to Style show on Bravo. Here is a link to the Tim Gunn Guide to Style video.
Brides.com uses the OptiTex application as a pre-marketing custom fit tool for their customers. Potential customers can select a body type and try on several bodices and skirts to get a visual feeling for what the garment style will look on their body type “before” they order.
An outstanding example of creative integration of OptiTex and mass customization and personalization marketing technology is the Nike custom shoe Designer and team uniform builder. Here is a link to the Nike Women’s Shoe Designer -and don’t forget the Nike Team Uniform Builder.
Just look over the OptiTex partial client list and you will see clients from the aeronautics, upholstery, automotive, industrial fabrics, and apparel industry as well as a growing list of educational institutions.
A creative collaboration has recently been announced bewteen OptiTex and international fashion designer Kozomara [link to press release 08.02.2008 Kozomara and OptiTex Spark Creative Partnership]
One of the most recent new product successes that is the result of an innovative new product partnership is the Bernina MyLabel. This new product has the potential to transform the home sewing market. I will detail it more in a future post in this series.
This post is the first in a series that focuses on new technology developments currently taking place at OptiTex.
Other OptiTex Posts: