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January 16, 2017 Leave a comment

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Outlook 2017 – Apparel industry challenges and opportunities

2017 is shaping up to be another uncertain year for the apparel industry and its supply chain, according to first feedback from a panel of executives consulted by just-style. Prospects for volatile and uneven growth, Trump’s trade policies, and tensions between the US and China are seen as the biggest challenges – as well as presenting opportunities for retailers and brands to rethink their business models.

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News

More news

 

Sponsored link
Help test our new apparel sourcing tool

re:source is a new sourcing planning tool from just-style that helps save time, cut cost and manage risk. Get early access for FREE in exchange for your feedback. Apply now.

Get early access >>>

 

Hot issue
Outlook 2017 – Apparel industry challenges and opportunities

2017 is shaping up to be another uncertain year for the apparel industry and its supply chain, according to first feedback from a panel of executives consulted by just-style. Prospects for volatile and uneven growth, Trump’s trade policies, and tensions between the US and China are seen as the biggest challenges – as well as presenting opportunities for retailers and brands to rethink their business models.

Related stories

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Internet Retailer has released Behind the Online Apparel Boom

January 16, 2017 Leave a comment

 

 

Internet Retailer has released Behind the Online Apparel Boom, an exclusive 38-page research report analyzing and documenting the web merchants driving this shift in apparel retailing from stores to the web. Packed with 31 tables and charts based on data culled from our proprietary Top 1000 Database, the report analyzes all aspects of the nation’s 250 largest retail web sites that specialize primarily in apparel—their sales and growth rates, their make-up by type of merchant and their rank and growth rate based on the type of apparel they sell.

The Report Contains Exclusive Data & Analysis

In all cases, the report seeks to explain how all of these factors affect the growth of online apparel sales. Readers will learn the financial and marketing details and receive a detailed analysis of the top 250 e-retailers leading the online apparel boom, including:

  • Online apparel sales figures of Amazon and dozens of other market leaders
  • The first-ever sales measurement of each of 17 classes of apparel merchandise online—what sells best, what’s growing fastest and who’s in the lead
  • The sales and growth rates of the 10 largest and 10 fastest-growing apparel e-retailers
  • Rankings and growth rates of all 250 online apparel leaders by merchandise category
  • Marketing statistics highlighting the most and least effective marketing practices
  • Shopper demographics and trends of the leading online apparel merchants
Learn More Buy Now ($299)

Recently Released Research from Internet Retailer:

2016 Online Marketplaces Report: The Shopping Mall of the Future

2016 Home Furnishings Report: At Home on the Web

2016 Omnichannel Report: Omnichannel Winners of the Top 500

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NETWORKING What You Need to Stand Out in a Noisy World

January 16, 2017 Leave a comment

HRVARD bUSINESS REVIEW

JANUARY 06, 2017 8.95 For years, I’ve been grappling with the question of how professionals in an increasingly noisy and frenetic world can ensure their expertise is recognized. In the course of researching my book Stand Out, I interviewed more than 50 top thought leaders across a variety of different fields to elicit best practices and commonalities. I found plenty of useful techniques, from cultivating a trusted wingman to help promote you to others, to identifying commonalities with the people you’re seeking to influence so they’ll be more receptive to your message. As I came to realize, though, there are three foundational elements to getting your ideas understood and appreciated, elements that underlie everything else. These are social proof, which gives people a reason to listen to you; content creation, which allows them to evaluate the quality of your ideas; and your network, which allows your ideas to spread. Without at least two of these, though ideally you have all three, it’s structurally almost impossible for your message to break through. Understanding that dynamic can help talented professionals, who may be prone to focusing their energy on the techniques that come most easily to them, know where to apply their efforts in order to ensure their true value is recognized. Social Proof 1/16/2017 What You Need to Stand Out in a Noisy World https://hbr.org/2017/01/what­you­need­to­stand­out­in­a­noisy­world?utm_source=BoF+Careers&utm_campaign=0a1753f12c­&utm_medium=email&utm_ter… 2/4 Social Proof Humans, especially busy ones, have a bias toward conserving mental energy. It’s cognitively taxing for them to independently evaluate every person they come into contact with to determine, “Is this person credible?” Indeed, performing that calculation is almost impossible if the person is outside their field of expertise, because they simply may not have enough information to know. That’s why social proof is so critical. Social proof is a heuristic that allows people to judge something — in this case, you — based on your affiliations with brands they already trust. If you went to Harvard, the thinking goes, you must be intelligent; if your book was a New York Times bestseller, it must be good. Obviously, these are exceptions (sometimes glaring), but in general, social proof provides shortcuts that are helpful for people most of the time. You can leverage the power of social proof to ensure your ideas are taken more seriously — immediately — by making an effort to align yourself with people and institutions that are known and respected within your industry. For instance, if you make it a priority to start blogging for a publication that everyone in your field reads, that can be a quick shortcut to credibility. If you’ve worked at an industry­leading company, make sure that it’s prominently featured in your bio and that you periodically share anecdotes highlighting your time there. If you take on a leadership role in a professional association, that sends the signal that your peers respect you enough to select you as their leader. Social proof enables others to “relax” about you; they don’t need to be so vigilant in evaluating your credentials because you’ve already been vetted by others. That primes them to listen to your ideas more carefully and with an open mind. Content Creation You can’t become recognized for your ideas if you don’t share them. Busy professionals might worry that it’s pointless to create content, given the surfeit of blogs and podcasts and social media chatter. It’s true that it’s harder to “go viral” now than in the early days of YouTube or Twitter, but that shouldn’t be the goal 1/16/2017 What You Need to Stand Out in a Noisy World https://hbr.org/2017/01/what­you­need­to­stand­out­in­a­noisy­world?utm_source=BoF+Careers&utm_campaign=0a1753f12c­&utm_medium=email&utm_ter… 3/4 of most businesspeople anyway. Creating content — whether audio, video, or writing — serves multiple purposes for leaders. First, it forces you to clarify your thoughts on subjects in your field, making you sharper. Second, it gives you the opportunity to network with colleagues or aspirational contacts, either by interviewing them or by simply mentioning them in your post (author Ramit Sethi invited me to breakfast after I mentioned him in this HBR post). Finally, it provides you with thoughtful insights tailored to your clients’ needs. Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having and you can tell her, “I just wrote a piece about that — let me send it to you.” The fact that you’re the one creating content, rather than simply quoting others, makes you an expert in many people’s eyes. Your Network Having a robust network can help you in three ways when it comes to being recognized for your expertise. The first is that access to a diverse group of people exposes you to different perspectives that can spark new ideas and enables you to refine your ideas by receiving thoughtful and relevant feedback. The second is that a wide network enables your ideas to spread faster, because you’re starting with a larger base of people who are motivated to speak, tweet, blog, and write about your ideas with their own audiences. Finally, your network can itself become a form of social proof because you’re judged by the company you keep. If the leading players in your field don’t know who you are, that might be considered a mark against you, while public affiliation with top performers (whether they retweet your work, invite you to guest post on their website, or share a picture taken with you on Facebook) may be viewed as an endorsement that enhances your credibility. There are plenty of useful ways to make a name for yourself in your field. But at a foundational level, you need to be viewed as credible, you need to share your ideas publicly so others can see your expertise for themselves, and you need to have a network that’s eager to spread the word. With those three elements in 1/16/2017 What You Need to Stand Out in a Noisy World https://hbr.org/2017/01/what­you­need­to­stand­out­in­a­noisy­world?utm_source=BoF+Careers&utm_campaign=0a1753f12c­&utm_medium=email&utm_ter… 4/4 place, even amid oversaturation and information overload, you’ve done everything possible to ensure your voice is heard and your talents are recognized. Dorie Clark is a marketing strategist and professional speaker who teaches at Duke Univers

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FASHION OBSERVED

January 14, 2017 Leave a comment

 

Saturday, January 14th 2017

4:45 PM

Sizing Up Our State

N  ow that the holidays are past and a new year is upon us, the Pre-Fall 2017 season collections come back to emphasize current retro-obsessed themes while others give in to experimentation of elements in the unsurpressable urge to grow forward. 

Scale and proportion are one of the aspects of the fundamentals of art. The manipulation of this quality is an intimate communication between the artist and the viewer. Here, the artist can convey a sense of grandiosity or humility, or the point of view of the gods or the child merely by playing with the proportion in relation to surrounding elements. In fashion the effect becomes more personal as the viewer doesn’t just look at the items but wears them, bringing these emotions into ones personal sphere. The success of this execution relies on tapping into matching sentiments. In the 20s the enormity of the world and its progress saw the wearer swaddled in comfort with coats to protect the wearer while helping to identify with the emotional modesty one inevitably faced in such a quickly evolving cultural climate. The 50s saw this repeated under similar circumstances where technological advancements and global political awareness almost overwhelmed the public. The scale of clothes almost responded as a way of offering retreat, again tapping into proportion in a deeply psychological manner where one forgets the comfort one feels when, as a child, one is huddling in a parent’s protective sweater or coat. Similar sentiments fed the 80s while a rejection of the physical design aesthetic as a generational declarative shift found another expression in a more voyeuristic fashion in the 90s when large-scale detail took hold past the mid-decade. In that aspect, a more detached approach found us almost thinking in an existential way to cope versus delving too deep into our personal feelings as we had done before. The clinical, intellectual way of examining our relation to ourselves was held in check under retro foundations to connect us with the antidote of feeling too much; while the obvious retro sources helped remind us of better times to fall on, the details let us safely look at what w knew as looming large.

Now, as we find our intellects tightened with years of access to technology, we are no longer locked in a simplistic model where fashion can sum it up with a few choice influences, although our fears certainly do show its power in trying. The play of scale continues as a sizeable (ha!) component of our personal translation of the times, and it incorporates both intimate and observed components as we are both more aware and self-aware. Be it in proportion or in detail, collections from Christopher Kane, Delpozo, MM6 Maison Margiela, Monse, MSGM, Norma Kamali, Ports 1961, Public School, Stella McCartney and Tome all contain these expressions within to connect to the wearer at large (ha again!).

Soon the Fall Winter 2017 collections will come…as will the haute couture collections…as we enter the next leg of the fashion calendar season and it will be interesting to see how designers take these sentiments forward. Then we can see how much designers feel these influences connect beyond what we have seen so far. Given the scale of world events to come soon and our willingness to express ourselves, we’ll see whether confession or emotional antidote wins out, and for who if we are inclined to look beyond the names to who they speak to.       

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WhatTheyThink

January 13, 2017 Leave a comment

WhatTheyThink

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Nike Welcomes Obama, Rolls Out Plans to Grow US Manufacturing

January 13, 2017 Leave a comment

 

 

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BY MAY 9, 2015 BRANDS

obama

In regards to passing the Trade Promotion Authority (TPA) and the Trans-Pacific Partnership (TPP), President Obama says, “Just do it.” Obama addressed a packed house at Nike’s world headquarters in Beavertown, Oregon on Friday to show support for the trade deals. Nike has been a giant advocate for TPP, as it is responsible for one percent of all duties collected by the U.S. The deal has the potential to end all footwear import taxes from TPP partners.

Leading up to Obama’s visit, Nike announced plans to accelerate investment in advanced footwear manufacturing in the United States if TPA is passed and a TPP agreement is finalized. Nike said the tariff relief would allow the company to place more resources toward the development of new advanced manufacturing methods and a domestic supply chain to support U.S.-based manufacturing. Nike estimates the manufacturing model would lead to the creation of up to 10,000 manufacturing and engineering jobs in the U.S., in addition to construction jobs, indirect supply chain and service jobs. A Nike spokesperson said it was too soon to know when and where facilities would open.

Nike president Mark Parker said free trade is critical for driving future growth. “Nike is a company that stands for a lot of things: innovative products, pursuing athletic potential-but we are also proof that trade works. And we believe that companies should see that kind of success, all companies. We see it every day at Nike,” he said. “Free trade opens doors. It removes barriers, it creates jobs. It lets us invest more in the things that matter. And that’s innovation. It’s creativity, and people.”

Parker added, “A free flow of goods in the global economy unleashes our capacity to invest and to innovate.”

Nike contributes an annual economic impact to Oregon of more than $2.5 billion. It currently manufactures footwear air soles in Oregon and Missouri and has relationships with manufacturing partners across the country, and employs 26,000 Americans, including 8,500 in Oregon.

President Obama was gifted with a collection of custom Nikes. In an interview with CNBC, Parker said the President will get the first pair of Jordan MTM shoes, a collaboration between himself, Tinker Hatfield and Michael Jordan. Nike also designed a pair of one-of-a-kind hybrid Nike Air Force 1 sneakers in red white and blue, and a pair of custom Nike Flyknits for the POTUS.

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The 5 footwear trade shows you can’t miss in 2017

January 13, 2017 Leave a comment

 

WGSN/Insider

As the next run of trade shows fast approaches, these are the top five footwear trade shows our WGSN editors are looking to attend this year.

 

For the sneakers obsessed… CIFF Tradeshow in Copenhagen 

Sneakers have become a global trend – what used to be a sport shoe is now a fashion statement. The must-visit show for footwear buyers with a particular focus on sneakers and active lifestyle footwear is the Danish show CIFF, which runs in February and August.

WGSN-SNEAKERHEADS-COPENHAGEN

For commercial and contemporary collections… theMICAM in Milan

TheMICAM held in February is a real hotbed of brands, making it one of the must-attend events for the footwear sector. With commercial and contemporary collections for men, women and children on show of both domestic and international origin, TheMICAM attracts attendees from across the world to Milan’s vast Rho Fiera exhibition space. Besides the extensive expo, you can also find insightful presentations by our WGSN Mindset team at theMICAMSquare.

 

https://www.instagram.com/p/BK-XAwGhaPy/embed/captioned/?cr=1&v=7   For independent designers and impeccably curated brands… WOMAN in New York (for US specific brands) and Paris (for European brands) Known for its small curated selection, Woman showcases a strong selection of independent designers and young, mainly European brands in the Paris show. For the New York show, there is a focus in also independent desigmers and emerging brands, but this time in US talents.             For understanding the psyche of the current menswear market… SEEK in Berlin This trade show (17-19 January) offers a great breakdown of the key trends and brands catering for men, specifically men’s lifestyle (active and casual).

https://www.instagram.com/p/BNxoPCbhTlA/embed/captioned/?cr=1&v=7 

For the women’s fashion footwear… PREMIERE CLASSE in Paris 

A highlight on the circuit, Premiere Classe (runs from 2-5 March 2017) is unique in that it focuses entirely on footwear and accessories categories. Its strong edit of original, primarily European, brands make it a key destination for buyers from around the globe.

 

https://www.instagram.com/p/BN_qZm3ltAp/embed/captioned/?cr=1&v=7

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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