Archive for September, 2007

3D Online Retailing with Metaplace?

September 26, 2007 1 comment

.A very large development in virtual worlds recently occurred. September 18th, 2007 was the day the open-platform open-ended new product called Metaplace was publicly unveiled. Metaplace was recently featured as one of the 40 hottest startups in the TechCrunch40 conference.


Metaplace is a web-based program developed by Ralph Koster, who is a very ell know game developer. He recently  formed his own virtual world company. Here is  a link to his blog. Mr. Koster wants to revolutionize and democratize access to virtual worlds for everyone with this product. He says (and demonstrates in the video pasted below) that Metaplace is very versatile and user friendly and can be used for gaming, socializing or e-commerce, can be embedded in a webpage, Facebook profile or blog and because it is web-based it can be embedded into “any” webpage. 

It will easily empower literally anyone without programming or content creation knowledge to create their own virtual room or virtual world that can be connected or added on to other virtual worlds to create a virtual community. There can be millions of user created worlds that can be easily tagged, rated, reviewed, searched, and connected together. See Virtual Worlds Opened to All , by Jonathan Fildes.

Look for yourself on this video of Mr. Koster recently unveiling his Metaplace product.

This has very powerful implications for virtual retail marketing.   

There are predictions out there that up to 80% of active Internet users will be using a virtual world in four years time and something like the Metaplace product has the potential to make virtual worlds as common as using a Web Browser. Just think of the impact this will potentially have on retailers. 

In addition to retailers’ having a Web presence – they will literally be able to create a virtual 3D online store with a product like Metaplace. Users can sign on and enter the store, input body size measurements to temporarily create a customized avatar, then try on all sorts of garments and drop them into a shopping cart! WOW! This will transform shopping at the mall. It will still be a social experience because others will also be there shopping or you can arrange via My Space or FaceBook to meet friends at a certain time and you can shop together. Welcome to the future.

 The ability to form various social communities is a very powerful aspect of virtual worlds – a product like Metaplace has the potential to make the virtual reality experience as common as Web-surfing and as social as MySpace and very exciting (and also profitable) for on-line retailers.

Here are some links to recent videos discussing the future of virtual worlds in general: Virtual Worlds –  Part I: Virtual Reality, and Part VI: The Virtual Future, from  the CNN Future Summit last June.

Second Life Retail Branding?

September 18, 2007 Leave a comment


There is an interesting quote in the article “Virtual style? In Another Life, “9/19/07 in the London-based Financial Times by Sabrina Dent, alias Sabrina Doolittle, of Linden Lifestyles, Second Life “is an excellent platform for building relationships, cementing brands and building consumer loyalty – yet few real-life brands are doing those things correctly” adds Dent.This article is an excellent resource for anyone interested in retail branding and marketing in Second Life – it’s a must read. It addresses how Second Life can change the way we shop – but from what I have been seeing – avatars of all types are already changing the way we shop. My Virtual Model and E-Mees are well on their way to achieving that retail marketing goal – virtual worlds like Second Life are the logical next step. Here is an interesting piece about the making of the sidebar image (pictured above).

iVillage and Avatars….

September 17, 2007 Leave a comment

What happened? I know that iVillage ran Virtual Fashion Week in Second Life last February designed to coincide with Fashion Week but the overloading of avatars attempting to attend caused extreme “chaos” and ‘delay” as one blogger put it. Currently there are limitations of about 40 avatars per sim for live events in Second Life. I see the iVillage event used 4 sims so that would expand avatar limit to 150-160 for the event.

The in-world show can be viewed here and at the Girls Night Out at the i-village in Second Life site. It looks like they had great plans in the beginning but the limitation of virtual worlds are for major events are still a major obstacle. Some bloggers that attended expressed their frustrations. The concept was really great but it was ahead of it’s time – technology needs to catch up with it. The dilemma is that as the technology advances and the capabilities increase – users need to also upgrade to keep up.  I spoke to some members of the iVillage group to ask if they had any communication from iVillage about events and happenings since the Girls Night Out Show in SL last Feb. No one has heard a thing – including myself. I did teleport over to the i-village Loft on Sheep Island (39,156,25) but it looks very vacant there – the HUD Tour was not working. One of my contacts stated that repeated attempts were made to contact iVillage regarding in-world events but there was no reply. 

iVillage was ahead of their time planning for too large an event in Second Life but they started out with the key to building a successful virtual marketing strategy. They promoted well in the real world, started a group in-world and they created an on-line Girls Night Out blog in the real world – but it seems that they did not follow up. The last entry in the iVillage blog was Feb 2007 and no in-world events that I am aware of occurred since the Girls Night Out show . If I missed something or If anyone knows what is going on there – please let me know.

You can see from reading my previous posts that retailers like H&M and Sears are discovering that the secret to virtual marketing is by first embedding and integrating the brand and/or product into a social networking and/or game virtual environment.  iVillage seems to have had the ball early on but dropped it after experiencing a setback based on large mega in world events that experienced technology constraints and perhaps too large of a learning curve for users new to virtual environments. Maybe they should have shifted their focus to regularly scheduled smaller in-world social events and worked to build on the social connection of the real world blog with lots of interconnectivity to the main iVillage site (especially the avatar related links). There is the “virtual hair stylest at iVillage, that is powered by the iVillage also has the MVM and the Makeover O-Matic: Virtual Makover on their site. The virtual makeover lets the users customize hairstyles, make-up and accessories.

 Makes one wonder if their media strategy and marketing company bit off more then they could chew with this start with a bang end with a fizzle virtual promotion campaign.

Perhaps the article from Communication Overtones titled” How to Successfully Promote Your Company in Second Life,” sums it up well. They concluded that to build a successful brand, companies need to create experiences vs. destination. I will add to that by suggesting that building social communities in controlled self-contained virtual environment like the H&M and Sears marketing strategies are currently doing will enhance and strengthen the brand identity as well as serve to provide a smooth transition (learning curve) for the target market to move seamlessly into a larger virtual environment in the near future.

Part 4: Avatars for Retail Marketing? Help Me Find More…

September 17, 2007 Leave a comment

Previous postings have focused on avatars being used to:

  •  visualize the fashion product itself on a 360 degree rotation as with the 360 promo product.

  • cater to the mass customization trend by enabling individual customer fashion garment fitting using MVM.

  • “push” market new products and services as with the MVM i-mail product.

  • create social and game communities that directly connect to the online retail products as with Sears e-Mes.

  • initiate retail/game brand merging to create a retail familiarity and brand identification for the target market as with H&M and the Sims.

  • market fashion products simultaneously in the global virtual world and in the real world as the House of Nyla is currently doing.

This article titled, “Avatars Give Retail Websites That Important “Personal” Touch,” by Associate Marketing Professor Julie Baker is interesting. She states that the results of research concludes that “avatars to be potentially powerful marketing tools” for retailers and I tend to strongly agree with her. Can you help me find more examples of avatars that are directly being used to market products?

This example is from a company called Gizmoz has an interesting use of personalized avatars. Did anyone watch the 2007 MTV VMA awards 9/9/07? In addition to the Brittney meltdown they played a commercial ‘AVATARSMENT’ sponsored by Taco Bell. It represents a partnership between a company called Gizmoz, MTV and TacoBell®.

This note is from the Taco Bell® site:“Taco Bell® has chosen three lucky fans to star as virtual actors in an ad for Fourthmeal. The winners were chosen as part of Taco Bell’s TV Me! contest, in partnership with Gizmoz and MTV. In less than two weeks, consumers created more than 17,000 Gizmoz clips, which were viewed more than 920,000 times.”Here is a link to the final commercial ‘AVATARSMENT’ that was created from the winning entries.

Part 3: Avatars for Retail Marketing? It’s Not Only Coming – it’s Here!

September 14, 2007 3 comments

Would you like to make your own personal avatar for trying on fashions before you buy them or have you already discovered My Virtual Model Inc. (MVM)? mvm-female

This company was co-founded in 1993 by Louise Guay, Ph.D., and Jean-François St-Arnaud. They teamed up to build one of Canada’s leading multimedia agencies, Public Technologies Multimedia Inc. (PTM). My Virtual Model was released in 1997 and it was a major breakthrough in online customer service. In 2000, PTM became My Virtual Model Inc. 

Two primary products: My Virtual Model™ Dressing Room and My Fit—enable consumers to “try on” clothes on the Internet. MVM users can create their own personal avatar model and “try before they buy” to get a better idea of how the fashion item will look on their figure. Optional features added to the basic MVM package are virtual shopping assistants that include zoom, fit & size suggestions, recommended items, shop by outfit and the outfit wizard; my closet where you can save your personal profile as well as your  selections and an e-mail option where the user can e-mail their personal model to others.   


i-mailThe company also has a product called MVM – iMail  that personalizes messages to a customer base. It seems to be a push marketing tool.

weight loss

 A novel use of the MVM avatar is the MVM – Weight Loss Manager for weight loss tracking and visualization. The display can show the start, current and goal weights side-by-side – nice. 

The only (kind of/sort of indirectly related) comparable product I have located is the Virtual Reality Fashion Tour from a company called 360 promo. They offer services for developing 360 degree fashion, product and location virtual tours. You cannot customize the avatar or the products you select to place on the avatar – they simply provide a full 360 rotational view of the product as is. I would consider this a static virtual marketing tool and not an interactive (real-time) mass customization tool as the MVM products are. With the 360 promo, the user drags the mouse to rotate the image on a 360 degree rotation. Check it out yourself – here is a link to the fashion page.

As a side note (because we are focusing primarily on avatars here), the MVM company also provides services to other markets with a product called MVM Showroom™ that allows customers to visualize hard or soft goods. It can be used for kitchen, bedroom, bathroom, dining room, patio, etc.

 If you would like to try My Virtual Model for yourself, you will have a large number of retailers to choose from. Some of the brands on this Webpage list Lands End, Sears, H&M, Adidas and Levi Strauss just to name a few.  They also have links to i-village for trends and Nutrisystem for weight loss – it’s a very impressive list. If you would just like to play with creating a virtual model first to see what it’s like without going through a retailer first you do that right here. I take my students there when I talk to them about virtual retail merchandising. DMTDMTDMTDMT

The company also offers a Digital Merchandising Tool called DMT Web™ that can be customized for companies working via the Web on product development. It looks like a Web based version of the ClicDesign ColorTool module for Adobe Illustrator.   ClicDesign was part of Age Technologies Inc. up until July 2006, when they were acquired by My Virtual Model Inc.  ClicDesign has a full line of affordably priced modules for Photoshop and Illustrator developed specifically for the apparel, textile and fashion product development industry. I know the ClicDesign modules very well because I have been teaching them to my students for many years. The company is exceptionally supportive to education and sponsors an Academic Donation Program. 

This company is covering all the bases – they even offer a product called the MVM — Configurator. They will work with a client to develop a specialized interface to enable customer customization of a clients products.


MCPC 2007


My Virtual Model will be a participating host of the upcoming World Conference on Mass Customization & Personalization (MCPC). This conference is designed to bridge academic research and management practice and provide an interactive platform for learning about mass customization strategies and exploring proven and new technologies and enablers.  

The theme of the conference is ” MCPC 2007: Extreme Customization” it starts at the MIT Media Lab, Massachusetts Institute of Technology, in Cambridge/Boston, with an interdisciplinary focus on the new advancements in the field. The second part of the conference, in the form of a business seminar hosted by My Virtual Model at HEC Montréal—Canada’s oldest business school—addresses the application and implications of mass customization and personalization in retail.  

I was very interested to see that My Virtual Model will sponsor a seminar titled “The Extreme Makeover of Retail,” Wednesday, October 10, 2007. Seminar participants include representatives from MVM, Sears and Reebok. Another seminar is titled “An Extreme Makeover of Product Creation and Merchandizing,” and my favorite one titled “Avatar Marketing: An Extreme Makeover of the Self,” is where Louise Guay, President and Founder of My Virtual Model will present. There are other interesting seminars also, here is a link to the conference schedule. This looks like an excellent conference on how technology is driving mass customization.

Related Posts:

Part 1: Avatars in Second Life for Retail Marketing? It’s Not Only Coming – it’s Here!

Part 2: Avatars for Retail Marketing? It’s Not Only Coming – it’s Here!

Part 4: Avatars for Retail Marketing? Help Me Find More…

Virtual Product Presentation [VPP]

“My Avatar Myself: How Avatars are Transforming Product Development, Marketing, Retailing and Education.”

Part 2: Avatars for Retail Marketing? It’s Not Only Coming – it’s Here!

September 12, 2007 2 comments

Well apparently H&M branding and marketing fashions virtually via the Sims are not the only big major retailers entering the virtual marketplace via “tweens” interest in virtual “avatar” fashion dolls. 


According to the Chicago Sun Times, Sears has launched a partnership with and to develop the e-Me site.  E-mes is another term for personalized avatar that the user can dress in a wide variety of customized shoes and apparel that is available on the Sears site. The user (tween) saves the virtual clothing in a  virtual closet and the parent can then select items from the closet to order in the real life retail world – with a 10% discount.  


I know the strategy is perfect to initiate this type of marketing because I have granddaughters that are entering the target demographic and they are highly responsive to these types of on-line sites. The concept is great and Sears is definitely on the cutting edge of virtual branding and marketing here but it needs more visibility – but maybe they are working on it because a large number of the gallery images were newly created. (note: they are working on it because “Internet Buzz”  about e-mes is rising) The addition of the planned on-line games inspired by something like the Webkinz concept should push up the awareness several more notches. Webkinz like e-Mes is a controlled on-line environment that bridges the virtual and the physical worlds.

On a side note I just mentioned this virtual e-Mes marketing stratagy to my son who is an MBA and the father of tweens.  He stated that Sears must have added some cool and cutting edge MBA’s to their  management team to develop this innovative virtual promotion. I would like to think it is a combination of MBA’s, IT and Creative Management working together as a team on this project.

Kuddos to Sears for moving to the head of the pack with this marketing/branding trend!

Double kuddos – I just listened to the NPR Morning Edition from 6/18/07 titled “Firms Seek Elusive Real Profit in Virtual Business.” It’s about a recent conference in the virtual world hosted by the Center of Business Opportunities in the Virtual World. 

It mentioned the positive promotional aspects of virtual marketing but also touched on the current simultaneous user limitations of 30 to 40 thousand avatars at one time. It mentioned that Sears was one of the major corporate participants along with IBM and American Express. The next logical move from a self contained virtual marketing package like e-Mes would be to a global virtual environment like Second LIfe and it looks like Sears is definitely leading the pack by exploring the possibilities of researching the marketing impact that an international virtual environment can provide. Past retail experiments in the virtual world have been unsuccessful because I suspect that based on what I have seen in the educational research – the key to success is building a virtual “community” as opposed to only a virtual replica of a real world store and assuming it will be instantly filled. The global virtual retail marketing community is being developed right now with Webkinz, Sims and now e-Mes.

NOTE: Here is a link to an excellent NPR studio session titled “Go Get a (Virtual) Life. It was on Talk to the Nation, 8/31/07. It has multiple guests addressing various psychological and social aspects in the virtual world and how and why it appeals to young users.

Part 1: Avatars in Second Life for Retail Marketing? It’s Not Only Coming – it’s Here!

September 10, 2007 1 comment

 There is an emergence of the virtual avatar as a fashion marketing and product development tool. An avatar is a graphical image of the viewer that is widely used in massively multi-user online virtual reality environments and games.  Avatars are currently emerging in the retail sector as an idealized generic and/or customized marketing tool for an expanding variety of fashion products. The combined marketing promotion of H&M and The Sims to integrate H&M into the Sims game as well as the Sims and H&M Virtual Runway Fashion Design Competition represents the branding impact of fashion in virtual worlds. According to the recent article in the International Herald Tribune titled “Fashion Giants are Venturing in Virtual Worlds,”  the world is not big enough for the global fashion community.”

Real ballerina, left, and virtual ballerina.

H&M is at the forefront of virtual branding with this promotion and it is only a matter of time before other retailers will really catch on to the marketing power of virtual fashion competitions and brand identity. Check out the Virtual Value” trend from the 2008 Trendwatching Report.  

Every virtual marketing strategy requires careful research to analyze the target demographic but Second Life teen grid and main grid is overflowing with interest in virtual fashion. A carefully planned virtual marketing campaign for the Harry potter IMAX movie resulted in 15,000 contacts in the target demographic. 

A number of retailers are paying attention to the marketing/branding potential that virtual worlds like Second Life can provide. A real life version of the virtual Second Life firstbling™ necklace emerged just before the recent SLCC 2007 convention. The integration of the virtual world and fashion can only add up to strategic virtual promotional and marketing campaigns, and embedded virtual branding potential for retailers on an international level.

Lacoste recently ran a virtual modeling contest in Second Life for L1$ million. The House of Nyla has a Second Life link on her Web site to promote her virtual fashion location in Second Life. Nyla is a Vancouver Designer who creates one of a kind clothing from Bridal to Avant Garde. She has an excellent link on her site to a video aptly titled “Tex 100 Brand Building in Second Life.” A recent short U-Tube video titled “Brands in Second Life,” reviews some of the branded builds in Second Life.

The British branding firm Rivers Run Red is working with real-world fashion firms and media companies inside Second Life, where they’re creating designs that can be viewed in all their 3D glory by colleagues anywhere in the world. According to Business Week, the branding firm is working with a consortia of more then 200 companies (including retail giant Wal-Mart) to present how virtual worlds can be used for training marketing, collaboration and product development. So convinced of the value of the virtual presence and future marketing impact of Second Life is the Rivers Run Red firm that the CEO, Justin Bovington has set up shop on the virtual island of Avalon. He claims that the virtual presence has saved his company big $$$.  The company recently collaborated with Scarlett Johansson, to release a new line of real-life clothing that will also be offered in Second Life. Inspired by real world collections some virtual Second Life versions are available and can be viewed at Mrs Jones Love, Set & Match.

Bershka (a Spanish brand) has a virtual fashion presence in Second Life and promotes it on the Website.

To be continued….

NMC 2007 Learning Exposition Exhibit

September 9, 2007 Leave a comment

Learning Exposition Exhibit, originally uploaded by finn1flintlock.

This is me posing (on a poseball stand) in my booth at the NMC 2007 Symposium on Creativity this past August. Here is the post from the NMC 2007 Learning Exposition.

SLCC 2007 Education Track

September 9, 2007 1 comment

Last week the Buffalo News Link published an article “ Second Life Attendees Gather in Real World,” (9/3/07) about The recent Second Life Community Convention (SLCC2007)  August 24-26th, 2007 that was recently held in Chicago. I was disappointed to see that the primary focus of the article was on the “work hard – play hard,”  “large attendance,” and the “masquerade ball.” It was obvious to me that the article (and many articles articles on Second Life) are written by writers that appear only to have a narrowly focused real life (RL) perspective of what Second Life (SL) is about. There was no real mention of involvement of the SLCC2007 Business Track, the Machinima track or the Education tracks in the article.

Finn1 FLintlock

As representatives from Buffalo State College, I went to the convention with the Associate VP of Library and Instructional Technology. I am the coordinator of the Fashion Textile Technology Program.  The presentation room was overflowing with interested educators; it was standing room only for the presentations. The atmosphere was open, sharing, and collaborative from educators working in a variety of disciplines from around the world. As an educator it inspired hope for the future of education on a global level. There was no sign of educational quagmire anywhere in the room! All educational disciplines were eager to explore linking possibilities or share information.We both presented there and links to the Proceedings to the entire Educational Workshop as well as individual links to our presentations are posted below. The preface as well as the varied educational projects in the proceedings puts the rapid growth and potential for building international educational communities Second Life in perspective.


One last note about the SLCC convention, the Sunday morning general meeting included a preview of Douglas Gayeton’s new documentary, “My Second Life: The Video Diaries of Molotov Alva.” The Machinima clip was really good and they announced that HBO picked up several episodes.

NMC 2007 Symposium on Creativity in Second Life

September 9, 2007 2 comments

I want to let anyone reading this blog know what a wonderful, enriching, educational, and creative experience my week at the NMC 2007 Symposium on Creativity, August 12-18th, 2007 has been. I only regret not being able to spend more time there. I was quite stressed in the beginning because this was all still somewhat new to me and I wanted to do my very best for the NMC Symposium on Creativity in Second Life.  The entire staff as well as the participants was exceptional with their openness and willingness to assist, facilitate and help everything to go as smooth as possible. Meeting and connecting with so many others that believed in sharing, learning together, and everyone helping each other to move forward towards their individual goals was a total joy.  

I participated in a booth display at the Learning Exposition in the NMC Conference Center. My display was titled: Innovative Pedagogical Techniques for Fashion Education in Second Life.” I also presented an hour in-world session titled, “Expeditious Fashion Basics with a Creative Twist.”   This 60 minute session expeditiously introduced and provided materials and information to participants for developing (and organizing) an inventory of basic fashion outfits.  The session included several basic fashion suits, shoes, ties, wigs, and flexi skirts for m/f avatars (w/all permissions opened) that could be modified during the session.  The session also included several large original texture collections that participants were free to use to expand and modify their current clothing folders. The original texture collections included with the session are compliments of Fashion and Fiber Design students.  The entire session had a link to a web-site with video tutorials.  

Here is a link to some images I snapped during my week at the Symposium.  If you look over the images I posted on Flickr, you will notice the virtual images of DanCoyote’s  ZeroG SkyDancer Performance. It was an indescribable experience for me to be able to view this virtual live performance from any one point of an xyz 360 degree angle as it was actually happening! It was aesthetically and technically stimulating to the senses. After experiencing a full virtual week’s participation at the NMC Symposium I can definitely agree with many others that the real value of second life is building many types of learning communities. The networking possibilities are spectacular and unlimited. The primary focus should not merely be replicating things from the real world but making contacts, building new learning communities, exploring and experimenting with the potential of this new virtual world where anything “is” quite possible.closing session at NMC 2007The closing session was excellent, it included an amazing  video titled “Watch the World’s),”that perfectly exemplifies all the unlimited exciting creative possibilities a virtual world can provide for networking, education and creative expression, a keynote address by Larry Johnson (aka: Larry Pixel) on “Why Creativity Matters” and a Virtual Panel Session from participants located all over the globe titled,” Reflections on Creativity in Second Life.”
Here is a link to the week’s events at the NMC Symposium on Creativity:
Here are some audio/video links from the Symposium
Please tell anyone there interested in Second Life to have their organization join the NMC in  RL as well as joining the NMC Guest group in SL to visit this amazing collaborative educational complex in SL.
Many colleges appear to have a primary educational island sim and several attached specialized learning sims for different generalized areas of study. Hopefully we are starting to create a base foundation for that with the initial establishment of the Buffalo State Island. We still have to surmount the hardware/security issues but we work very hard to accommodate anyone on campus that wants to research and explore the possibilities in SL. 

NMC is a wonderful mechanism to link internationally to others with similar interests. This is an area that can be really be developed for faculty as well as to encourage students to meet others, experience other cultures virtually and follow-up with a RL exchange that was initiated by an NMC International Linking initiative.

Virtual Fashion Project Spring 2007

September 9, 2007 3 comments

It’s been far too long since I posted to this Virtual Fashion Technology Blog and much has happened since I traveled to Toronto to participate in the IFFTI concerence at Ryerson. I will try to catch up with the last several months of activity this weekend.In the last 7 weeks of the spring 2007 semester, my class completed a Virtual Fashion Project that led to some exciting discoveries of how virtual simulations can enhance and expand fashion education.As soon as I returned from the IFFTI 2007 conference, my class started really getting into the Virtual Fashion project that we had planned for the second half of the Fashion CAD course in the Fashion Textile Technology Program at Buffalo State College. The project involved Second Life and Virtual Fashion PRO®. It was purely an exploratory undertaking. I first heard of Second Life last fall (2006) when I saw an article by Andrew Lavalle published in the Wall Street Journal online about a virtual fashion designer making a living on designing virtual clothing. The entire concept was hard for me to take serious as virtual worlds were not in myt “digital relam” up until that point. But It peaked my interest and I began to think about exploring the possibilities of simulating fashion education concepts in Second Life.

That initial curiosity lead to formulation of a BSC SL Campus Pilot Group and the SUNY Research Foundation sponsoring an educational island in Second Life for campus projects. We set up a WIKI to document our exploration. Here is a link to a video clip the campus group created this past summer.

The results for the multidisciplinary field of Fashion were exciting to say the least. Multiple aspects of fashion design, development, merchandising, advertising and promotion can benefit from developing custom project simulations in the virtual world.
For example, the virtual world would be an excellent environment for simulated development of a virtual business plan, theme, store layout and design, branding, product development and marketing. All the aspects involved in real world production of a fashion show can be simulated in the virtual world as well as fashion product design, development and presentation.The virtual world of Second Life provides students with the advantage of gaining a specialized conceptual skill set from working in a 3D virtual reality environment that is free to access. This open source virtual world will begin to prepare students for emerging employer expectations.3D virtual reality course materials and development in Second Life will also pave the way for exploration into the possibilities of development of long distance shared courseware and student/faculty/program collaborations.


Virtual Fashion PRO Fashion Layout

I have placed extensive documentation relating to the process of the Virtual Fashion Project on the BSC WIKI.  I have also compiled a FAQ page to address the many questions others have asked me about the project.

The final projects from the students for the 7 week virtual fashion project involve a SL virtual fashion show video (example above) from each student, an in world virtual fashion vendor exhibit and professional portfolio layouts created in Virtual Fashion PRO® (example above). Students designed the garments and surface textures.

Virtual Fashion FRI Spring/Summer 2010 Courses

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