Archive for December, 2007

Virtual Fashion @ Target

December 22, 2007 Leave a comment

I have been waiting for a video of the target virtual holograph fashion show that was held in Vanderbilt Hall at the Grand Central Terminal in New York City several weeks ago, November 6 & 7th, 2007. Here is the link to the Target news release about the “world’s first model-less fashion show.” I don’t think I would have chosen to promote the show quite that way.

According to Renata Espinosa from the Fashion Wire Daily in the post titled, ” No Models, No Problem: Virtual Fashion Show Turns Grand Central Into Runway,” dated 11/07/07

“While the holographic projection was too fast-paced and far away to distinguish any of the individual looks from one designer to the next for commuters just casually passing through the terminal’s Vanderbilt Hall, where the virtual show was staged, it was nonetheless an eye-catching spectacle. “

I enjoyed the video. I thought the presntation was really creative and exciting but I agreed with comments that pointed out the speed of the show. The design of the display left me somewhat disappointed that the virtual fashions were not able to “pop out” of that flat screen. Watch it for yourself and see how you feel about it.

Here is a link to the NY Times review by Eric Wilson. I was able to locate tons of pre-show announcements but not too many post show reviews. I think people were excited about the holograph technology but seemed to be dissapointed that the show ran too fast to get a really good look at the fashions. I must say that is usually my main complaint with “live” models wizzing by so fast that I cannot focus on the fashion items. The other issue I noticed in comments was about the design of the exhibit – that big circular stage-like “Target” object below and in front of the screen just made the viewer wish that those virtual holograph fashions could walk right out of the flat screen towards the viewers to make it really appear three deminsional, something along the runway holograph concept in the Diesel videos below. In that show, the abstract holographs were projected along the runway to enhance the live models. The feedback for that show was positive except that some felt the holographic effects overshadowed the the primary focus of the show – the fashions. Kuddos to both Target and Diesel for breaking out of the box and “pushing the boundries,” with these virtual shows.

Target virtual holograph fashion show video above and Diesel videos below.

 Here is a link to a post about Diesel’s Spring 2008 fashion show in Trendhunter Magazine Holographic Fashion Show – Diesel’s Fashion Show Adds New Dimension (VIDEO)

China: Virtual Red Star Rising

December 20, 2007 3 comments

I don’t know if you are aware of the various virtual world activities that have been taking place in China in the last several years… if your not – you should be because there is one gargantuan virtual project that has the potential to “rock” the status quo of western economies and transform product development, sourcing, distribution and retailing on a global scale.

Chinese Second Life Competitors

There is an excellent review and detailed comparison of the two primary Chinese Second Life competitors, Hipihi and Novoking in the Masters of the Media blog post dated 10/24/07 by Pieter-Paul Walraven  titled,  Virtual Worlds in Modern China.

Novoking allows users to integrate popular 3D graphics software like Maya and 3DMax. Hipihi as lots of features and a fast learning curve compared to Second Life. It’s going to be interesting to see how the Chinese government regulates virtual worlds.

The Paul Walraven post has multiple links to additional sources for both Hipihi and Novoking.

Linden Lab entered into an agreement with RTMAsia recently to have RTMAsia act as direct representatives for Linden Lab in China, responsible for the development of business partnerships, management of business operations and liaison with media and industry bodies.



The Beijing Cyber Recreation District is the one gargantuan virtual project that has the potential to “rock” the status quo of western economies. There have been posts about this project since the beginning of 2007. This virtual mega project currently underway in Beijing incorporates partnerships between private industry and the Chinese government. I guess government “partnerships” are the way the Chinese government will solve the virtual regulation issue.

The Beijing Cyber Recreation District is the “online counterpart” to Beijing’s China Recreation District (CRD), a real-world mega-project that will boast entertainment and shopping; the center is set to open in time for the 2008 Olympics, according to the AP, the Beijing Cyber Recreation District with support from the Chinese government is currently undertaking the worlds largest (80 square kilometer complex) virtual world development. As of 11/26/07, over 200 game and multi-media content producers were currently working on site in western Beijing.

According to an article in the Virtual World News 11/26/07 titled, “China’s Grand Virtual Worlds Plan – A First Hand Look.”

“The CRD’s goal is to create a virtual economy providing infrastructure and platforms through which any business – not just those based in China – can come in world and sell their real-world products and services.  While a concerted effort will be placed on bringing Chinese businesses and consumers in world, the effort is worldwide and open to businesses and consumers from any country.  The entire project is expected to launch in June 2008.”

Here is a link to an article from Gigaom titled, “Chinese Government Gets Into Virtual World Business,” by Wagner James Au, 11/27/07 that has more information on the project.

An article in Computer Weekly titled, “China uses virtual worlds to transform business,” by John Riley, posted 11/02/07 states that the CRP project currently underway in Beijing plans:

“- to use virtual worlds to supply customized goods to consumers across the globe. So far 200 manufacturers have ­located to the physical CRP site, ready to receive orders from virtual world customers when the project formally opens next summer, prior to the Beijing Olympic Games.”

Clothing manufacturers will be the first group to offer the service. On 11/14/07 it was announced that the CRD signed Berkam Group, one of the world’s largest clothing makers and the first entrant into the Virtual Economic Zone.  The CRD is committed to developing an open, secure and accessible environment that can easily handle currency conversions. Wow this is really a big deal that can totally transform product design, development, sourcing and supply chain.
The article the goes on to say:

“Swedish companies are leading the way in collaboration. Paynova is providing international online payment services, and MindArk, which produces the Entropia Universe virtual world, is helping provide a virtual world infrastructure. CRP is also working with MasterCard, Visa and the China Everbright Bank to build a financial platform, and with suppliers including IBM.”

Gemma Simpson in her article titled, “China’s virtual plans are out of this world,” 06/06/07 in states:

“An estimated 10,000 jobs will be created in China on the back of this deal, with staff working from home inside the Entropia Universe.”

According to an AP article in MSNBC, 10/15/07 titled “China plans virtual world for commerce,” the Beijing CRD will evolve into a “far bigger” version of e-bay.

In fact, the CRD founders state that this virtual world project “will help the manufacturing superpower evolve into an e-commerce juggernaut.” Whew, that is a scary concept because a “juggernaut” is a force that is unstoppable and will crush everything in it’s path. Read that last sentence defining a “juggernaut” over – slowly – several times.

A primary goal of the project is to promote just-in-time manufacturing and to get rid of the middleman by providing “direct links between tens of thousands of Chinese manufacturers and millions of individual customers around the world. “

In the AP article in Linexinsider by Rachel Konrad posted 10/27/07 titled, “China’s Virtual World Plans,” Chi Tau Robert Lai, chief scientist of the virtual world states that the ambitious Beijing CRD virtual world project,” in addition to connecting factories with people outside China, the project will allow businesses outside China to tap the nation’s burgeoning middle class.”

The Victor Keegan article I posted earlier from the Guardian  titled, “Virtual China looks for real benefits,” expresses concerns about what will be left for the western world to do to generate $$$ if this Chinese virtual world directly connects  manufacturers to the consumer and eliminates the middle man.  Right now the western worlds are benefiting financially from huge wholesale and retail markups on Chinese manufactured goods. I have to be honest – from the individual point of view as a consumer and from the perspective of an entrepreneur this is exciting news but what effect will this have on the overall western economies? I guess we will all have to adjust to the transformational changes this project has the potential to trigger. There are some cynics out there regarding the feasibility of success with attaining the CRD goals but I have absolutely no doubt at all that the Chinese will succeed in all of the goals (including Interoperability, secure virtual ID and open access) they have set out for this virtual mega-world project.  One thing I do know is that the US economists and pundits either are in a state of denial or they have absolutely no understanding about the transformational impact this virtual project can have on the current world status quo. They also consistently underestimate China’s strategic long-term focus – they are deluding themselves.

The Chinese Virtual world, “now under construction, will have all the infrastructure (server farms, communication links, electricity, banking links, logistics etc) needed to make this the world’s one-stop shop for consumers and producers.”

The Keegan article goes on to state that the current planning is for 150 million avatars and 7 million on at any one time but planning is underway for “billions of avatars” that will eventually be supported. Seven million avatars on at one time totally blows away the current Second Life capacity of about 40,000 at any one time.

According to the CDR.GOV.CN site on a 11/08/07 posting

“The fast growth of the virtual world industry drives lots of governments in the world thinking that to own the key technologies of virtual world will be the quickest way to become the winner of international economy in the future. ‘China Virtual Economy District’ has provided an idea of a brand-new business model of virtual world industry to help traditional enterprises become virtual enterprises easily.”

The implications and impact of this Chinese virtual world currently under development will have on western economies cannot be overstated, The ultimate goal is to repeat in the virtual world what China has already accomplished in manufacturing!

reBang has an excellent post on this subject titled, When Retail Goes Virtual.

The next Virtual Worlds Conference will be April 3-4, 2008 in NYC.

Virtual Worlds Management Industry Forecast 2008


Virtual World R&D Goals: Interoperability, Secure Virtual ID, Open Access

December 19, 2007 Leave a comment

In the article titled: Open borders sought for virtual worlds by Scott Hillis 10/10/2007 in

“Interoperability is emerging as a key goal of the nascent virtual world industry, which attracting hundreds of millions of dollars in investment on the hopes that video-game graphics and rich 3-D environments will supplant flat Web pages.”

The current virtual world closed proprietary systems limit growth. An analogy (on a much smaller scale) would be to compare today’s virtual world limitations to the early years of industrial CAD Textile systems. All files that were generated by these industrial CAD systems were proprietary. If the user designed something in an off the shelf application (that developed a variety of user friendly functions and tools far more rapidly because the mass market drove the development) they could not import it into the CAD system or even export it out. There was a huge user generated demand in the industry to allow universal file formats that could be imported and exported from the closed proprietary systems. That is when TIF, TGA’s and BMP files (universal raster file formats)  were introduced to these systems. Even the hardware systems for these industrial applications were proprietary at one time. The demands of the customer base drove and opened the development then just as it doing now with virtual worlds.

Virtual world users today are driving the demand for a secure virtual identity, open virtual worlds and interoperability.  As soon as an open, secure system is developed everyone will flock to it immediately, closed systems that choose to remain closed will fast become obsolete.

Currently there is simultaneous research into development of a secure virtual identity along with “Freeing the Avatars” to become transferable between different virtual venues. Hillis referred to it as a “virtual passport.” Once the avatars are transferable a secure virtual Identity application is critical to practicability for commercial use.  In a recent interview Louise Guay, Founder of My Virtual Model stated , “MVM’s mission is to create the standard for the virtual identity. This is also one of the many goals of the recent partnership developed between Linden Lab and IBM. Here is the official announcement.

According to a previous post titled: Part IV: MVM – Competitive Advantage in the Near Future (BrandME – Personal ID)

“BrandME will also include a user ID feature to protect the users virtual identity. MVM currently works with companies like Fidelity, Bank of America.  Big corporations are seriously looking at the virtual identity concept because as people are revealing so much personal information and storing it –they need to have the protection, safety and support of big companies.”

In case you were not aware IBM has a huge presence in Second Life. They (IBM) have a series of private and public islands in Second Life. According to their Innovation & Research Web page titled, “Virtual worlds come to life at IBM

“IBM has been experimenting on extending virtual worlds for business in three key areas: virtual commerce and work with clients to apply virtual worlds to business problems; driving new kinds of collaboration and education; and experimentations on pushing the limits with a broad community on what might be possible in virtual worlds.”

To be continued…

Jewels of Winter Fashion Show

December 17, 2007 Leave a comment

I attended the Prim & Proper Jewels of Winter fashion show today in Second Life and it was exceptionally beautiful. All of the fashions that were in the show are available at Prim & Proper’s flagship store located in the nature sims of Shengri La. All fashions are created by Shenlei Flasheart (aka: Shenlei Winkler in real life.)

Meet Shenlei Winkler aka: Shenlei Flasheart in Sl

Here is a view from behind the seats before the show started.

The Jewels of Winter stage.


Here is a link to more of my FILCKR images of the show.

Virtual Worlds & China….

December 12, 2007 Leave a comment

SUNY SL Project LIVE @ Monroe Community College

December 11, 2007 Leave a comment

link to news article about:


Prim & Proper’s winter runway show: Jewels of Winter

December 11, 2007 Leave a comment


December 9, 2007 Leave a comment

This is the FIT@SL video post from the presentations at FIT 12/4/07.

Watch the Video!

It’s a MOV file that needs Quicktime and it takes a bit long to download but I think you will enjoy it.

Fashion + Virtual + Technology

December 8, 2007 4 comments

I received an excellent link about virtual technology and the fashion industry from JeanRicard Broek this evening. It’s called Tech and fashion just off the runway, posted by Candace Lombardi, 12/04/07.

One of the links was all about the meeting at the Institute of Contemporary Art (ICA) in Boston this past Tuesday. The event was hosted by Moda e Technologia.There were some big players there including Linden Labs and MVM.

The talk there was about the fashion industries virtually developing worlds that focus on the themes and lifestyles that they try to develop with their fashion collections and brands.

The hope is that infusing fashion into the virtual worlds will pull in shoppers that otherwise would not even think to venture into the virtual worlds. I respectfully suggest that they focus primarely on the tweens that are already addicted to the various proprietary virtual worlds. The only way you will get the masses to shop in a virtual world on a mass market level is through the Web Browser – get busy developers…..Linden Lab? IBM? MetaPlace? MVM? Free the Avatars for all of us!

Boy oh boy do I agree with the quote from Dennis Valle, director of media interaction at Dolce & Gabbana, who said that “the move to digital is a big jump that will require teaching a whole industry a new vocabulary and explanation of context.”

Hey Dennis – the move to digital was 20 years ago – the move now is to 3D virtual reality – I believe that is what you were referring to. The move to virtual is now rapidly converging from all directions and if you think it’s going to be a big job to teach the industry how would you like to try to change the monolithic educational system to respond to today’s fast changing virtual technology advances?

I loved the question that the audience asked of Louise Guay from MVM, they must have delighted her.

The other article in CNET News titled, ” CAD software is the new black
By Candace Lombardi, 12/07/07

Now this is an area (CAD for textiles & apparel) I definitely have expertise in because I have been researching, teaching, retooling and developing coursework in this area for about 20 years now. In fact, the title of my M.F.A. thesis was “CAD Applications for textiles,” (are you ready?) in 1989!

Actually the article was quite through with mentioning the major CAD players except for the BIG exclusion of OptiTex – the top of the line unparalled 3D product development application and of course SymmetryWorks and ClicDesign plug ins for Adobe. Here is a link to my previous post on Optitex: It’s a Reality: Optitex Enables Total Integration 2D>3D>2D Fashion Product Development

Do you believe this?

Lectra and Gerber are very, very big players but their 3D applications are late comers and are behind the application development and upgrading of OptiTex.  Did you see the promotional Gerber 3D virtual images above with the ragged white pixels  around the virtual figures? I don’t even believe that one. They both have loads of other fashion/textile/product development related software though.

I don’t get it?

I must say I downloaded and explored the (Lectra) Kaledo 3D Trend application (pictured above) several months ago and for the love of me I could not figure out why someone would want to do 3D virtual trend presentation in a proprietary application (that they pay $$ for) when they could do exactly the same thing and much more (trend presentation and product development) in Second Life (which is free) and actually present it to your clients in a virtual setting similar to the product lifecycle management solution that the Fashion Research Institute is developing with IBM.

The article concludes with the Lectra Americas President David Rode stating that “he’s very interested to see how fashion executives respond to the idea of designing for avatars and extending their visions into the virtual space.”  Quite frankly, so am I. Good luck David getting the fashion executives to wrap their 2D minds around that virtual vision, you should journal that research project.  You will have your work cut out for you as I am sure some of them are still struggling with the digital transformation that took place 20 years ago. I hear from various industry sources that the need to continually upgrade hardware/software just to keep pace with the rapid advances currently taking place in the industry is not always welcomed or understood…in this country at least.  I think you may have more luck with the product lifecycle solution or the 3D virtual Web Browser that will surely come soon…. FREE THE AVATARS!
Thank you JeanRicard.

Today’s Post on FIT @ SL Blog

December 5, 2007 2 comments

Here is my post from the summerizing my Presentation at FIT last Friday 11/30/07 and today 12/04/07 along with Beth Harris, Shenlei Winkler, and Nyla Kazakoff. Here is a link to some Flickr images from SL. Hopefully Beth or Shenlei will add some RL images.

FITat SL POST: ELaine Polvinen:
Teaching Fashion in a Virtual Environment

Left to right: Shenlei, Elaine and Nyla in SL
Elaine is wearing one of Nyla’s fashions

Buffalo State Fashion Student Exhibit SURL 

Beth spoke about her first experiences in SL and that she too was questioning the value that a virtual world could provide to educators. She spoke about how excited she felt when she arranged to meet up with a RL friend that she had not seen in a long time in SL. The emotional connection she experienced meeting that person in SL was totally new to her and far more connected then she thought could be possible in a virtual world. She has been researching the teaching possibilities every since.

Nyla [House of Nyla] spoke about how her virtual SL development is extending her RL designer brand on an international level and Shenlei Winkler [FRI] spoke about her research with the speed and cost effectiveness of product development in a virtual world. Shenlei is a RL fashion design product developer on a mass market level.  She stated that the entire fashion product development process is currently undergoing rapid transformation over to virtual development. Development in a virtual world will enable fashion product developers to instantly “connect virtually” to work on design, develop and prototype a new product in a fraction of the time it take in the RL. Here is an article titled, ” Will your SL wardrobe soon be coming to a closet near you?” by Scarlett Qi that was posted today about her work in the SLNN Business News.

Nyla and Shenlei will be posting their summary on the FIT @ SL soon.

Beth and Shenlei were there in person and Nyla and I were in Second Life. This was a real experience for me especially since I was in the middle of a SUNY Project LIVE presentation at Monroe Community College last Friday and I left to participate virtually in the presentation at FIT. Talk about multi-tasking! At the same time my BSC students were watching audio/videos that I made to cover our weekly class scheduled at the same time. Whew! Technology is wonderful ….when it all works.

When it doesn’t you must always have a plan A, plan B, plan C, etc.

Fashion CAD OpenCourseWare Basic Function Series : Intro to Photoshop

December 4, 2007 1 comment

I am completing the first of a Basic Function audio/video series of Fashion CAD OpenCourseWare that will be available to anyone for non-commercial use.

The first  Basic Functions Series is:
Adobe Photoshop Level One: Introduction to Adobe Photoshop Functions

Here is a link to the PS Level One Basic Function series page.

Coming soon in the near future will be:

Level Two: Photoshop Functions

Adobe Illustrator Level One: Introduction to Adobe Illustrator Functions

Level Two: Illustrator Functions

Second Life Introduction to Second Life

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