OptiTex#1: Outside of the Box Technology

When it comes to rendering, cloth simulation and animation OptiTex is a company that places a high value on developing strategic partnerships and/or linkages with the leaders in the rendering and animation industry.

One such company is Mental Images. According to their Website Mental Images:

“- is the recognized international leader in providing rendering and 3D modeling technology to the entertainment, computer-aided design, scientific visualization, architecture, and other industries that require sophisticated images.”

Mental Images is the company OptiTex worked linked with to develop their Cloth Simulation to “breathe” life into the fabric. Watch the Dancing Dress video below…

New technology linkages are taking place and developing every day that result in new products and services that were unimaginable just a short time ago. User response is inspiring more new technological partnerships and linkages. Users are also the driving force of the mass customization and personalization trend. Technology is advancing and changing so fast today that it is literally an impossible company mission to try to develop all technological advances in-house. Thinking and linking “outside the box” really is a requirement for new technology based products and services today.

Judging by the partnerships and/or collaborations and/or linkages already developed by OptiTex – this is a company that continually reaches out to create mutually beneficial relationships with other companies in a multitude of other areas.

Enter DAZ... in May of 2007 OptiTex bridged the 3D animation and rendering worlds with the fashion product development world by partnering with DAZ to develop a 3D dynamic clothing solution which will be included as part of the version 2.0 release of DAZ|Studio, the free 3D art software.

 For those of you that are not familiar with DAZ, they are a “developer of professional quality 3D models and software.” The DAZ application is free to download – the user pays for the content as it is needed – it’s a great concept. Here is the DAZ download page

Here is a link to the press release announcing their collaboration. DAZ also offers premier 3D software programs such as Bryce 5 (a 3D environment package), and Mimic Pro (a 3D lip-sync program)

Another “thinking outside of the box” partnership you may have heard of is the integration of the OptiTex multi dimensional product development application into the Tim Gunn’s Guide to Style show on Bravo. Here is a link to the Tim Gunn Guide to Style video.

Brides.com uses the OptiTex application as a pre-marketing  custom fit tool for their customers. Potential customers can select a body type and try on several bodices and skirts to get a visual feeling for what the garment style will look on their body type “before” they order.

An outstanding example of creative integration of OptiTex and mass customization and personalization marketing technology is the Nike custom shoe Designer and team uniform builder. Here is a link to the Nike Women’s Shoe Designer -and don’t forget the Nike Team Uniform Builder.

Just look over the OptiTex partial client list and you will see clients from the aeronautics, upholstery, automotive, industrial fabrics, and apparel industry as well as a growing list of educational institutions.


 A creative collaboration has recently been announced bewteen OptiTex and  international fashion designer Kozomara  [link to press release 08.02.2008 Kozomara and OptiTex Spark Creative Partnership]

One of the most recent new product successes that is the result of an innovative new product partnership is the Bernina MyLabel. This new product has the potential to transform the home sewing market. I will detail it more in a future post in this series.

This post is the first in a series that focuses on new technology developments currently taking place at OptiTex.

Other OptiTex Posts:

  1. March 30, 2008 at 7:58 pm

    Great info. Much appreciated.

  2. andre freeland
    October 24, 2008 at 6:33 pm

    I am a stylist/ Image Consultant and I wanted to know which program is best for me for presentation and illustration for my clients when I am personal shopping and showing them the best look for there silouette?

    Please,contact me as soon as possible…

    Thank you!

  3. andre freeland
    October 24, 2008 at 6:34 pm

    I love the concept!!!!

  4. November 13, 2008 at 8:35 pm

    We are a casual game development company located in San Francisco, CA, USA. We’re developing a fashion industry game and would like to utilize your software in the production.

    Do you have a trial version of the software available?

    Could you recommend 3D artists or studios, proficient with your software, who we could contract to help create the assets we need, with your software?

    Thank you.

    Best regards,

    Bill Davis
    Art Director

  5. November 25, 2008 at 4:17 pm

    Contact Optitex company directly – go to http://www.optitex.com/en/About_Us/Contact_Us

  6. November 25, 2008 at 4:23 pm

    To andre – go to MY VIRTUAL MODEL and try BRANDME and VISUAL SEARCH

  7. Pierre fortin
    February 10, 2009 at 3:29 am

    I would love to own this software

    Do you have a trial version?



  8. Penelope Guzman
    April 1, 2009 at 8:52 pm

    Hola, soy seguidora del programa de tv de Tim Gunn, en el cual se utiliza una tecnologia 3D de OptiTex, en el cual se introducen 25 medidas del cuerpo de la participante y le permite una imagen real de ella misma, quede impresionada con esto, porque al igual que yo, veo que las personas al ver sus medidas en 3D se dan cuenta de que tenian una imagen desproporcionada de si misma, me gustaria verme realmente como soy. Como puedo lograr acceso a esta tecnologia? me interesa mucho. Gracias

    • May 4, 2009 at 11:11 am

      Your comment in English: “Hi, I am follower of the TV show Tim Gunn, which uses a 3D OptiTex technology, which will introduce 25 measures the participant’s body and allows a true picture of herself, was impressed with this, because like me, I see that people seeing their actions in 3D realize they had a picture of yourself out, I really like to see me as I am. How can I gain access to this technology? I am very interested. Thank you”

      My reply: You can locate more information about the OptiTex technology at the following url: http://www.optitex.com/products/

  9. Christa
    January 31, 2010 at 2:04 pm

    So where do you order it? The only places I have seen where you can get it is downloads from sites that don’t look safe.

  10. zine
    June 2, 2010 at 11:20 am

    where can i download the software? and , how much does it cost?

    please reply ASAP

  1. October 17, 2009 at 11:35 pm
  2. November 28, 2009 at 3:20 pm
  3. November 28, 2009 at 3:34 pm

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