OptiTex/Siemens#3: FIT Technology Bernina MyLabel
An innovative example of a strategic product development partnership that resulted from the parametric sizing technology between Siemens PLM Software, OptiTex and Bernina resulted in the new Bernina MyLabel product. The Bernina MyLabel product has the potential to transform the home sewing market.
[press release 28.01.2008 Siemens PLM Software Announces New Use Of D-Cubed 2D DCM In Garment Design Software Industry]
Siemens PLM Software, a business unit of Siemens Industry Sector and a leading global provider of product lifecycle management (PLM) software and services, and OptiTex Limited of Israel, a leader in 2D and 3D CAD/CAM fashion and textile design software, today announced the use of the D Cubed™ 2D Dimensional Constraint Manager (2D DCM) parametric solver by OptiTex in the My Label application for home-based fashion designers. My Label is licensed by OptiTex to their partner Bernina International for shipping with Bernina’s sewing machines.
MyLabel is an innovative 3D FIT Technology product that was recently introduced to the home sewing industry. The concept behind MyLabel is very simple, “good fit is everything!” It is a response to the home sewers demand for the mass customization and personalization trend that is being met by creative linkages. The response to the introduction of this product has been exceptionally positive – apparently home sewers have been anxiously waiting for a good fit solution!
Is it a pattern making software? No it’s a “fit” application. There are about twenty classic garment pattern styles programmed into MyLabel. Accurate measurements are everything so Bernina has a MyLabel measurement kit and offers classes in how to take accurate measurements [if customers feel the need] at the Bernina franchises.
Once the user inputs in their personal measurements the 3D dress form avatar/mannequin morphs into a body size reflection of the user. There is a large fabric library to select fabrics or the user can scan in a fabric swatch of their own to view on the garment. The user has a wide choice of buttons, embroidery or machine stitches to select from in their custom MyLabel garment development. There is a limited pattern modification available for users to shorten, lengthen, widen and narrow existing styles.
Once the garment is completed the user can save, print or e-mail the customized 3D model to friends or post it on to a blog. The pattern can be printed tiled and then taped together or the user can take the file to a copy center and have it printed out on a wide scale printer. Step by step instructions are also available to be printed out for each pattern.
Here is a link to a blogger that actually purchased and is using the MyLabel application. She has feedback and images of several MyLabel custom projects.
Here is a link to the Bernina Gallery.
The MyLabel application has a free download trial version so you can see for yourself how it works if you are interested.
I got a kick out of reading this blog entry in the “Patterns, Fabric and Thread – Oh My.” blog. The entry is titled, “Hey looks, it’s me!,” is dated Sunday, November 18, 2007 when the writer first heard about the MyLabel product and downloaded the demo.
All I can say after observing the positive home sewer market response to using 3D virtual avatar/mannequins in Bernina MyLabel is that industry and education better respond to the rapid transformations taking place in technology as well or they will be either out of business or obsolete.
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