Archive for May, 2009

Genesee Community 2009 Fashion Show,”Recherche”

 On April 25th the Genesee Community College Fashion Buying and Merchandising students presented the 28th annual GCC Fashion Show entitled Recherche. After months of preparation, the 29 sophomore students showcased their work to more than 1,400 people in attendance.

GCC Fashion Show Production Class

GCC Fashion Show Production Class

This guest post submitted by: Melissa Cup

The show was divided into 11 scenes, each of which was coordinated by one or more students with the help of freshman interns. Scene coordinators were responsible for developing their concept, organizing their models, selecting and styling merchandise, and choreographing the scene to their selected music.

The scenes in this year’s show were:
• Fora Beleza coordinated by Julie Maurer and Arielle Orlikowski
• Boy Meets Girl coordinated by Ashley Maxi
• Amature Taille Mode coordinated by Lauryn Owens
• Diamond Dust coordinated by Melissa Cup and Kiesha Ippolito
• La Vanteria coordinated by Danielle Collins, Jillian Mediak and Jessica DiTroia
• Timeless Elegance coordinated by Angelicia Rouse
• Mix Madness coordinated by Tatiana Fisher and Nicole Caruth
• Bravura coordinated by Erica Weidner
• Elegantes Hombres coordinated by Alyssa DelPlato, Katie Norton and Hannah Wheeler
• Zeitgeist coordinated by Alexandrea Biermann, Lyndsey Gruschow and Kodi Molyneaux
• Il Massimo coordinated by Kimberly VanOcker and Alana Santillo

Students not involved in scene coordination played key roles in the production of the show. The planning committee worked throughout the semester to secure the set design, hire the preshow entertainment, locate a photographer, hold model tryouts and oversee all of the scenes in the show. The front of the house committee worked to finalize decorations and sell tickets on the day of the show. The members of the back of the house committee were responsible for maintaining order on the day of the show, managing the criminal justice students and security, and having all needed supplies ready on the day of the show. The public relations committee worked on the publicity for the show, organized the program and worked with the printing company to develop the program, tickets and other promotional materials, conducted interviews, and created the scrapbook of the show. Lastly, the financial committee was responsible for collecting all money generated through sales and to produce the final income reports.

The show was more successful than any of us thought it would be with ticket sales at 1,454. We are proud to remain the largest fashion show in Western New York!

FOLLOW THIS LINK to find pictures from rehearsals and both afternoon and night shows.

OptiTex at Cornell: Kudos to Susan Ashdown

 Susan Ashdown, Professor from the Fiber Science & Apparel Design Departmentat Cornell University  is a former collaborator that I was recently very happy to see again in person. Susan is an expert researcher in the area of FIT body scanning technology. During my visit to Cornell [4/29/09] I had a chance to see the exciting integration of the multidimensional OptiTex system that is taking place there.

In the past I posted an article titled “OptiTex#2: FIT Technology” I wrote about the critical importance of developing accurate real life fit when working with a virtual avatar form as well as the creative strategic partnerships that are in continual development at OptiTex.

I stated that :

“The benefits of using 3D avatar/ mannequins for fashion product development are perfect fit, mass customization, cost effectiveness for design, development, prototyping and e-commerce marketing. “

I also wrote about the partnership that OptiTex developed at ALVAFORM but Susan has immediate access to a  body scanner so she can develop customized virtual avatar dress forms for the OptiTex application or work from the measurements of the ALVAFORMS she has.

Susan is teaching the OptiTex system at Cornell and I observed first hand how she has creatively integrated the use of ALVA dress forms into the OptiTex class. Students print out the patterns that they created on the OptiTex system in half scale. They then construct the half size garments and fit them on to a half size ALVAFORMS that they have at Cornell. The half scale forms were made from the 3D file created for the full size dress forms, so rescaling the full size patterns by 50% results in an accurate fit on these small dress forms, with half the materials, time, and space that it would take to make full scale garments. This is really an exciting OptiTex accurate real VS virtual FIT project for students to work on. I am posting some images of Susan holding up some of the OptiTex garments that students developed, constructed and fit on to the ALVAFORMS.

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[UPDATE: I asked Susan why she selected the half size ALVA forms to experiment with and not just any other half size dress form. She replied that the difference is that the Alva forms are  1) body shaped, they have realistic breasts and buttocks, since they were made from a scan of a real person (not a scan that Susan made, but one that they did at Alvanon), 2) they are all identical, and all a precise half scale of the full forms as they all come from the same forms that are used to shape the fiberglass (the Wolf forms are shaped by hand and vary a lot), and 3) they have legs – Susan stated that she has never found another half scale form with legs!]

Here is a link to the ALVAFORM Academic Series Web page.  

CLICK HERE for ALVAFORM academic information and contact information for Susan Ashdown.

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