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Steve Jobs on Why He Wore Turtlenecks

November 6, 2013 Leave a comment
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Steve Jobs on Why He Wore Turtlenecks

Steve Jobs’s black turtlenecks helped make him the world’s most recognizable CEO. But the Apple co-founder wouldn’t have worn them if his employees had accepted the nylon jacket he proposed as a corporate uniform instead. Before he died, Jobs himself explained his sartorial signature to biographer Walter Isaacson, in an interview published for the first time below.

 Today, Jobs’ fashion choices look downright visionary. Acclaimed designer Ralph Rucci has called 501 jeans and black turtlenecks like Jobs’s two of the three most “wholly original” pieces of clothing in modern fashion. Sales of Jobs style turtlenecks spiked in the days following his death last week.

But before he was a cultural icon parodied on Saturday Night Live, imitated in TV commercials, and celebrated in a national theatrical production, Jobs was regarded as a corporate oddball, even within his own company. According to Isaacson’s book Steve Jobs, due out in two weeks, Apple employees jeered their boss’s scheme for a corporate outfit. So he had to settle for a personal uniform, modeled on shirts he saw noted designer Issey Miyake wearing.

On a trip to Japan in the early 1980s, Jobs asked Sony’s chairman Akio Morita why everyone in the company’s factories wore uniforms. He told Jobs that after the war, no one had any clothes, and companies like Sony had to give their workers something to wear each day. Over the years, the uniforms developed their own signatures styles, especially at companies such as Sony, and it became a way of bonding workers to the company. “I decided that I wanted that type of bonding for Apple,” Jobs recalled.

Sony, with its appreciation for style, had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Issey Miyake and asked him to design a vest for Apple, Jobs recalled, “I came back with some samples and told everyone it would great if we would all wear these vests. Oh man, did I get booed off the stage. Everybody hated the idea.”

In the process, however, he became friends with Miyake and would visit him regularly. He also came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style. “So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.” Jobs noticed my surprise when he told this story, so he showed them stacked up in the closet. “That’s what I wear,” he said. “I have enough to last for the rest of my life.”

Excerpt from “Steve Jobs” by Walter Isaacson. Reprinted with permission.

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The 2013 Pronto Denim Carnival in Bangkok

November 6, 2013 Leave a comment

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Posted by Cold Summer on November 6, 2013 in Events · 0 Comments

The Pronto Denim Carnival.

The Pronto Denim Carnival.

Unbeknownst to many occidental denimheads, Thailand has become a centre of raw denim culture over the past seven years or so. There are at least two large online communities – Soul IV Street andSelvedge Forum – as well as a handful of local brands like Indigo Skin but much of the Thailand’s denim community is centred around Pronto Denim.

In only a few years, the Thai retailer – masterminded by Chnanon “Dan” Sachdev and his brotherSunny –  has become the world’s largest chain of high-end denim shops outside of Japan with their eighth store scheduled to open this month. Carrying many of raw denim’s most distinguished brands –Nudie JeansPure Blue Japan, The Flat HeadIron Heart and Naked And Famous amongst others,Pronto‘s clientele is often younger than that of American or European retailers and they present their high-end Japanese raw denim in a contemporary context where slim and skinny fits dominate.

The first Denim Carnival event, designed to showcase all things denim, was held last fall and was a huge success. This year’s event, based around a mining theme, was even bigger, drawing thousands of denim fans from Thailand and around the world to Parc Paragon where the event was held.  Fans descended upon their favourite brands when the gates opened at noon and things didn’t let up until after 9 PM.

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The Denim Carnival offered fans outside of Japan an unprecedented opportunity to meet the people behind their favourite brands with many of the most significant names in the raw denim world showing up for the event. The Flat Head’s Masayoshi Kobayashi and several others occupied the largest booth at the event, where their 3002PFRFEST jeans, based on the 3002FXR released earlier this year, sold out in all but the largest sizes in only half an hour.

Likewise, Iron Heart‘s collaboration model quickly flew off the shelves as Shin’ichi Haraki and his Japanese team attended alongside Giles and Paula Padmore, who manage the brand’s overseas business. Ken’ichi Iwaya and others from Pure Blue Japan brought a new collaboration as well which was a similarly significant hit.

All three brands were swamped throughout the day by fans who treated the owners like celebrities, standing in long lines for the opportunity to get their jeans – new and worn alike – signed by the brand owners. The Lightning Magazine crew from Japan were also in attendance, as were Fullcount andJapan Blue.

The Flat Head's Masayoshi Kobayashi.

The Flat Head’s Masayoshi Kobayashi.

It wasn’t all about Japanese brands though. Brandon Svarc and Bahzad Trinos from Canada’s Naked And Famous were present as well and had a limbo competition later in the evening in addition to showing off a new 18 oz. Unbranded model exclusive to the event. Imperial Denim represented Australia and Thorogood Boots showed off their new 1892 line of high-end, US-made footwear. Nudie Jeans treated their fans to a ping-pong tournament and were one of several European brands in attendance including fellow Swedes Cheap Monday.

Pronto Denim themselves had plenty of tricks up their sleeves. In addition to the individual stage events carried out by the respective brands, Pronto brought several of their own games and activities. Fans tried in vain to score high enough on the strength test to win a free pair of jeans while a mechanical bull tested denimheads’ balance as they struggled to stay on top.

Bull riding.

Bull riding.

Pronto also carried out a denim fade contest, showing that Thai fans have some of the most consistently-amazing fades in the world. Carl’s Jr. kept denim heads feeling fresh with their burgers, chicken sandwiches, and fries as well as holding a well attended burger-eating competition. The event also had some great music, including Sally And The Kraken and the Eddie Baytos Band.

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Nudie Ping-Pong.

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Carl’s Jr. Burger Eating Contest.

This year’s Denim Carnival was a smashing success, and it’s safe to say that we can look forward to another event next fall. So far, it’s the only event outside of Japan that captures the magnitude of festivals like Inazuma or Super Weekend. Though Pronto Denim has a massive presence in Thailand, their unique take on raw denim culture – including many exclusive collaborations – and theDenim Carnival just might earn themselves an overseas following as well.

The Sachdev Brothers, the gentlemen behind Pronto Denim.

The Sachdev Brothers – the gentlemen behind Pronto Denim.

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ADOBE TARGET Digital Marketing Intelligence Briefing Trends for 2013

November 6, 2013 Leave a comment

More about Adobe Target

Adobe Target, part of the Adobe Marketing Cloud, empowers marketers to optimize the critical interactions throughout their customers’ journey with increased relevance and efficiency. By using Adobe’s powerful targeting technology, businesses can leverage data to automate personalization — driving higher levels of engagement, conversion, and loyalty.

Quarterly Digital Marketing Intelligence Briefing Trends for 2013

Foreword by Adobe
We are excited to launch this first Quarterly Digital Intelligence Briefing of 2013 which is aimed at shining a torch on some of the trends which will have the biggest impact on the way we work as marketers over the next 12 months and beyond. It is our first opportunity to compare with the same report a year earlier, and it’s great to see that many of the trends which surfaced have increased in their significance to marketers, notably; content, conversion, mobile and social. Also
to see the priority of personalization, highlighted for the first time.

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