Home > Uncategorized > ADOBE TARGET Digital Marketing Intelligence Briefing Trends for 2013

ADOBE TARGET Digital Marketing Intelligence Briefing Trends for 2013

More about Adobe Target

Adobe Target, part of the Adobe Marketing Cloud, empowers marketers to optimize the critical interactions throughout their customers’ journey with increased relevance and efficiency. By using Adobe’s powerful targeting technology, businesses can leverage data to automate personalization — driving higher levels of engagement, conversion, and loyalty.

Quarterly Digital Marketing Intelligence Briefing Trends for 2013

Foreword by Adobe
We are excited to launch this first Quarterly Digital Intelligence Briefing of 2013 which is aimed at shining a torch on some of the trends which will have the biggest impact on the way we work as marketers over the next 12 months and beyond. It is our first opportunity to compare with the same report a year earlier, and it’s great to see that many of the trends which surfaced have increased in their significance to marketers, notably; content, conversion, mobile and social. Also
to see the priority of personalization, highlighted for the first time.

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