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THE FIRST TRULY NEW BLUE JEANS FABRIC IN 140 YEARS

November 3, 2014 Leave a comment

AM4U’s Two- Face Denim with Deep Color Infusion™

Unfortunately 90% of today’s jeans sold in the US are made overseas from foreign denim, chasing cheap labor, and avoiding causing caustic pollution in the USA from the Indigo dyes used on cotton denim for 140 years.

https://www.youtube.com/playlistlist=PLEkOcACNBa6P6yeU_pcis_MOewKe_Ebq1

 Now AM4U has a new and very profitable way to bring Blue Jeans back HOME where they were born in 1873 using a new fabric, Two-Face  Denim, and licensing AM4U’s proprietary Deep Color Infusion™ and (DCI™) dying and printing technology. Using Two-Face denim and AM4U’s DCI™) in a US factory, licensed by AM4U will increase blue jeans gross margins by 300%.

On May 20, 1873, Levi Strauss, a Bavarian fabric wholesaler working in San Francisco, and Jacob Davis, a Reno tailor and customer of Strauss’, were granted joint ownership  of US Patent No. 139121 for “Improvements in fastening pocket openings” . This date has been since recognized as the birth of blue jeans, and Levi Strauss  as the inventor of these ubiquitous pants. The term “Levi’s,” though, was not the company’s–it originated with the public, just as the public invented the term “coke®” for Coca-Cola®. But when the public started referring to the pants generically as “Levi’s®,” the company quickly trademarked it. No item of clothing is more American than the blue jeans invented and perfected in the last quarter of the19th century by Jacob Davis and Levi Strauss. These two visionary immigrants turned denim, thread, and little copper rivets into blue jeans, the most popular clothing product in the world.

Unfortunately 90% of today’s jeans sold in the US are made overseas from foreign  denim, chasing cheap labor, and avoiding caustic pollution from the Indigo dye used on cotton denim for 140 years. Now AM4U has a new and very profitable way to bring Blue Jeans back HOME where they were born in 1873 using a new fabric, Two-Face  Denim, and licensing AM4U’s proprietary Deep Color Infusion™ and (DCI™) dying and printing technology. Using Two-Face denim and AM4U’s DCI™) in a US factory, licensed by AM4U will increase blue jeans gross margins by 300%. 

https://www.youtube.com/playlistlist=PLEkOcACNBa6P6yeUpcis_MOewKe_Ebq1

DCI™)uses NO WATER or caustic chemicals and renders the fabric totally bleach proof; nor will it fade, shrink or crock!

AM4U is the exclusive Master licensee of DCI™ and a founding Partner of the new Virtual inventory Manufacturing Alliance. ViMA currently boasts a total membership of 12 major apparel-related companies, associations, and Universities, most of which are AM4U partners and investors. http://vimalliance.org/ Using Two-Face denim and AM4U’s DCI™) in a US factory, licensed by AM4U will increase blue jeans gross margins by 300%.

 

By Bud Robinson, CMO of AM4U Inc. and author of Guaranteed to Shrink, Wrinkle, and Fade

Categories: Uncategorized
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