Home > Uncategorized > Why Body Scanning Technology has Failed for Retail Apparel

Why Body Scanning Technology has Failed for Retail Apparel

Virtual Fashion Technology

Why Body Scanning Technology has Failed for Retail Apparel

by Bud Robinson July 72015

 

BACKGROUNDImage result for fashion body scanner

The women’s apparel industry has long indulged in “Vanity Sizing”, a belief that women will pay more for a brand that fits them with a smaller size than the cheaper brands’ (standard) sizes.

This has made it harder to shop, especially in Malls and on the Internet.

In recent years the entire domestic retail apparel industry fell in love with body scanning as a panacea for finding best fitting garments.

In 2012, one technology company went so far as to invest millions of dollars placing hundreds of kiosk body scanners in major US malls. Using actual fit pattern data from multiple jeans manufacturers, their idea was that after getting a free body scan, the shopper’s ‘anonymous’ body shape would be matched up with existing jeans brands inventories in all the Mall’s stores, and they…

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