Home > Uncategorized > Prana lawsuit tells Lululemon to stop using its name to sell products

Prana lawsuit tells Lululemon to stop using its name to sell products

The Oregonian

Allan Brettmaned February 20, 2015 at 1:59 PM

Columbia Sportswear is accusing Lululemon Athletica of infringing on the trademark of Columbia activewear subsidiary Prana Living.

Lululemon, the yoga and activewear company based in Vancouver, B.C., has offered as recently as last October a “Perfect Prana Pant” and “Perfect Prana Long Sleeve Henley,” the lawsuit says.

Lululemon has continued to offer products with the Prana name on a Lululemon-affiliated website after receiving letters from Prana lawyer warning to not do so, the lawsuit says.

A Lululemon spokeswoman declined to comment, citing company policy to not comment on pending litigation. (The website named in the lawsuit did not feature Prana-named products on Friday.)

The lawsuit seeks an order telling Lululemon to stop selling products using the Prana name. It also asks for profits from the sale of the alleged offending products and, citing a federal trademark act, three times its profits and three times court-determined damages. In addition, it seeks court costs and attorneys’ fees and expenses.

Prana, based in Carlsbad, California, trademarked its name on four occasions for sportswear uses, as early as 1993 and most recently in 2010. Columbia, the Washington County outdoor gear and apparel company, purchased Prana last year for $190 million.

The lawsuit says Beaver Theodosakis and his wife Pam started Prana in 1992 in their Carlsbad, California garage.

“The word ‘prana’ is Sanskrit for breath, life and vitality of the spirit, and the term is sometimes translated into English as ‘breath of life,'” the lawsuit says. “This ancient word was adopted for the company name because it reflects the company’s ethos as a socially mindful and environmentally sustainable organization.”

Prana had nearly $100 million in sales last year, the lawsuit says.

–Allan Brettman


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