Home > Uncategorized > Mobile Banking Surges Among Millennials

Mobile Banking Surges Among Millennials

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Millennials have adopted mobile banking at a much higher rate than baby boomers. eMarketer estimates that this year, nearly six in 10 18-to-34-year-old mobile phone users in the US will be mobile bankers, vs. just over one-quarter of boomer mobile phone users. Full Article

[Whitepaper] 10 mobile engagement best practices explained

As brands explore the mobile messaging channel to retain and engage their app audience, many have the same questions: When should I send a push notification? What’s the right message? When should I use push, an in-app message, or email? Download now to get answers to these questions and more.

Sports Stadiums Pump Up Mobile Game-Day ActivitySports stadiums are making sure that fans who journey to games have mobile access throughout the day. The large majority have distributed antenna systems and Wi-Fi networks that cover every seat and offer game-day apps to keep attendees connected and engaged. Full Article

eMarketer Webinar: Creating Ads on the Fly—New Opportunities in Programmatic

Marketers and agencies are changing the way they develop creative to meet the needs of a programmatic landscape. Are you taking advantage of the new opportunities? Join eMarketer for a free webinar as we explore best practices for rethinking the creative process. Reserve my seat.

Even for Personalization, France’s Web Users Stick with Basic DataFrance’s web users remain wary about sharing information with brands. Even when it comes to offers for personalized experiences, consumers in the country are unwilling to share anything more than simple details. Full Article

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