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A Closer Look At The Path To Purchase

TimeTrade Appointment Scheduling - Home Page

http://www.timetrade.com/files/content_resource/TimeTrade_State_of_Retail_Path_to_Purchase.pdf

When discussing consumer behavior in retail, it is important to examine what drives consumer behavior during the path to purchase.

TimeTrade recently conducted a survey of 1,029 consumers, which asked in-depth questions regarding their perceptions and behaviors around retail shopping. Results reveal they want prompt, knowledgeable help during the path to purchase.

  • More than half (65%) of survey respondents report that if an item they want is available online or in a nearby store, they prefer to shop in the store.
  • An overwhelming majority of consumers (85%) report they like to shop in the store because they like to ‘touch and feel’ products.
  • Nearly 90% of survey respondents are more likely to buy when helped by a knowledgeable associate.
  • If a knowledgeable sales associate recommends items a customer may need or based on what the store knows about them, 64% of respondents report they will leave the store much more satisfied.
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