Home > Uncategorized > A Retailer’s Essential Guide to Affiliate Marketing

A Retailer’s Essential Guide to Affiliate Marketing

images In years past, marketing was thought to be more art than science. With the development of new technologies and increased access to data, today’s marketers are able to accurately measure and analyze performance — then make better-informed decisions for the future. What do you do, though, when you’re starting advertising campaigns with new vendors or through new channels? You have to take the initial risk. This means paying for advertising up front and hoping to see benefits later, which leaves you vulnerable to lowperforming or non-performing ad placements. Sure, you can reassess after seeing the results, but you can’t retrieve your costs. Affiliate marketing offers a welcome alternative. It’s a performance-based approach where advertisers pay only after a specific, predetermined action has occurred (such as a sale, lead or impression). And it’s popular. According to Internet Retailer, nearly a third of the Top 500 retailers use at least one affiliate to sell products, and many use thousands. In this eBook, we’ll take you through the basics of affiliate marketing and what you need to know to get started. We’ll also share tips and strategies for continued success on the channel.


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