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5 Ways to Transform Your Relationship With Your Customers

In order for retailers to stay relevant, they must adapt to changing consumer behavior. Today’s consumers expect superior service and the retail industry is no exception. We recently surveyed over 1,200 consumers regarding their perceptions and habits around retail shopping and discovered what they want from retailers in terms of customer experience.

Some survey results revealed that:

  • 92% walk into a store knowing what they want but need final validation
  • 85% shop in the store because they like to ‘touch and feel’ products
  • 71% would prefer to shop at a physical Amazon store versus Amazon.com
  • 90% are more likely to buy when helped by a knowledgeable associate
  • 85% will leave if they do not receive the right help

They survey also revealed that consumers are well versed on what they want to buy, but need emotional validation for their purchase. This is why they go into the store and seek experts that can help them. This modern store behavior is really about buying much more so than it is about shopping. For this reason, customers today need prompt service from the right person.

To read more survey results and learn 5 Ways To Transform Your Relationship With Your Customers, download this market brief.

Download the Market Brief

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