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A Beginner’s Guide to App Marketing


Congratulations! If you’re reading this, it means you have launched a mobile app into the market, which is a big accomplishment. It shows you know the value of investing in mobile, a channel that is growing quickly. More and more money is being spent by consumers in apps, and mobile is becoming the revenue channel we’ve expected it to be for the past few years. In fact, app store revenue is being quickly eclipsed by non-app store revenue, driven mainly by mCommerce in-app spending. The way for your brand to harness this revenue trend is to use app marketing in the same way you’ve used web marketing to improve engagement; that is, in the way web marketing has worked to improve pageviews and time on site, app marketing should track engagement through user sessions, session length and retention. Despite the prominence of mobile apps and the growth in mobile usage, app marketing is still underutilized by most marketers, and getting started with even basic programs can be a tough sell. But with the right program, you can turn insights on app user behavior, demographics, and more into targeted mobile app marketing campaigns to boost usage, convert users, and increase mobile revenue. A Beginner’s Guide to App Marketing In this guide, we’ll cover the new world of app marketing, detail app marketing strategies, including best practices and potential campaigns to try, and give you the resources you need to ensure success.

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