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Today’s Top Retail Stories from Fierce Retail

FierceRetail October 28, 2015
1. Walgreens acquires Rite Aid for $17B
2. Kohl’s to open smaller formats and FILA shops
3. Target doubles down on visual merchandising
4. Starbucks goes more upscale with London’s Reserve Bar
5. Apple launches shopping category before Black Friday

Industry Voices: REI to close on Black Friday and live by its brand value

Also Noted:
Spotlight On… JCPenney CEO says Ron Johnson was like a bad prom date
Stories from around the Web and much more…

Digital drives in-store by getting local and personal

Using digital channels to drive traffic in-store means not only getting personal with shoppers, but also structuring the corporate organization to live and breathe omnichannel. David Sturrus (left), Walgreens’ director of digital marketing and strategy, shares how Walgreens transformed its structure, then got local and personal with targeted marketing.

Mobile and data are key to omnichannel

When thinking how to strategize for omnichannel, Abercrombie and Fitch, Walgreens and Fanatics all put mobile first, but for varying reasons. With mobile in the mix, these retailers also have the opportunity and challenge of dealing with much more data. Fanatics CEO Doug Mack (left) shares his vision for the future of mobile and data.

Join other retail professionals in the conversation! Be sure to follow us on Twitter at @FierceRetail and visit us on LinkedIn!

Executive News
1. Chico’s finds new CEO in Walmart vet

More News From Across the Retail Industry
1. REI will be closed on Black Friday
2. 84% of consumers to shop before Black Friday
3. Walmart testing drones

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