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Weekly news from eMarketer

November 5, 2015
Loyalty programs can be an effective way for marketers to keep consumers engaged and drive brand loyalty, but if they are not easy to understand—and, more importantly, if they do not offer relevant rewards—then users will simply abandon them.

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MORE ARTICLES
Supermarkets Look to Digital Promotions
Mobile Devices Bring Commerce Everywhere … Really
One in Four Shoppers Already Planning for Black Friday
How Baby Boomers Make Purchase Choices Online and on Mobile
Smartphones Are (Still) for Shopping, Not Buying
Ecommerce Site Traffic from Smartphones Up Worldwide
Are Consumers Spooked this Halloween?
For Clothes and Electronics, Shoppers Bypass Retail
Marketing in China: How to Engage Consumers of Luxury Goods
CHART OF THE WEEK

Maximize your mobile strategy: Key insights from retailers and consumers

Find out when millions of shoppers are browsing and when they are buying as well as other insights from 45 million Black Friday Shoppers with our Insider Holiday Guide. Download now.

Branding agency BBMG recently released a report on the rising importance of “aspirationals,” consumers who love shopping but who are also concerned about sustainability and brand responsibility. eMarketer’s Yory Wurmser spoke with Raphael Bemporad, founding partner and chief strategy officer of BBMG, about what this means for marketers.

Full Interview »

Raphael Bemporad
Founding Partner and Chief Strategy Officer
BBMG
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