Home > Uncategorized > 2015 RETAIL ADVERTISING REPORT CARD Making the Grade in an Omnichannel World

2015 RETAIL ADVERTISING REPORT CARD Making the Grade in an Omnichannel World

Are you failing without even knowing it? In a survey of over 1,000 online shoppers, only 7% gave retailers an “A” when asked to grade them on the relevance (and effectiveness) of their digital marketing.

This report contains results and insights from a 2015 survey conducted by Neustar and the e-tailing group. Learn where digital marketing needs to improve and how to succeed by:

  • Understanding today’s cross-channel, cross-device customer journey
  • Connecting digital behavior to offline activity
  • Executing with accuracy and speed

https://ns-cdn.neustar.biz/creative_services/biz/neustar/www/resources/whitepapers/marketing/2015-retail-report-card.pdf

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