Recent acquisitions, announced earlier this year, include Strawberry Shortcake and PONY. The former, acquired from American Greetings for $105 million in cash, is a well-recognized global brand with a diversified network of over 350 licensees. PONY, a footwear and apparel brand, cost Iconix $35 million in cash for a 75% stake in the North American division. PONY joins other profitable brands within the sports sector, including Daskin and Umbro, which generate over $2 billion in global retail sales.