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December 1, 2015
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Cyber Security Is a Top Priority for MarketersIn the US and Europe, cyber security is a top concern for executives. In Asia, however, executives stack up their priorities differently, according to November 2015 data, and place a number of tech issues above security. Full Article

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Make your campaigns POP!

Shopper Marketers at top CPG companies and their agencies rely on ansa’s targeting, optimization and insights capacities to prove and improve their media campaign impact on actual in-store sales. Learn more or contact any of our trusted ad partners at Advertisement Advertisement Advertisement

Mobile Powers US Hispanics’ Digital ActivityAt the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage. The key is that smartphones still power an exceptionally large portion of Hispanics’ overall digital activity. Full Article

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eMarketer Daily Newsletter – Reader Experience Panel

Would you like to provide feedback on the future look, feel and content mix of the eMarketer Daily Newsletter? If so, please participate in our Reader Experience Panel. Contact us today to join.

In China, WeChat Is Widely UsedMobile phone messaging apps in general, and WeChat in particular, are huge in China. eMarketer estimates that nearly 400 million people in China use mobile phone messaging apps at least monthly this year—translating to 28.8% of the country’s population and 37.9% of its mobile phone audience.Full Article

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