Home > Uncategorized > eMarketer Week in Review

eMarketer Week in Review

December 6, 2015
WEEK’S TOP ARTICLES

As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).

Full Interview »

Nick Jordan
Senior Vice President, Global Strategy
Tapad
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CHART OF THE WEEK

eMarketer Webinar — Key Digital Trends for 2016

What’s keeping you up at night? Worries about ad blocking? Cord cutters? Mobile-only consumers? We’ll address those and many questions in a thought-provoking discussion about the things we expect to happen—and the things we don’t expect to happen—in 2016. Register now.
MORE ARTICLES
Many Ad Agencies Don’t Plan on Using Programmatic Ad Spending on Local TV
Cyber Security Is a Top Priority for Marketers
Mobile Powers US Hispanics’ Digital Activity
In Canada, Shoppers Showroom—and Webroom—for the Holidays

 

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