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Archive for January, 2016

E-MARKETER WEEK’S TOP ARTICLES

January 31, 2016 Leave a comment

 

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January 31, 2016

Jaunt is a virtual reality (VR) media company specializing in cinematic experiences. To date, it has raised about $100 million, including funding from The Walt Disney Co. and other major players in the entertainment industry, to develop content creation and distribution tools that bring 360-degree video to the masses. eMarketer spoke with David Anderman, Jaunt’s chief business officer, about how the company works with brands and agencies and the analytics it looks at to measure success.

Full Interview »

David Anderman
Chief Business Officer
Jaunt
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CHART OF THE WEEK

eMarketer Download: Search Engine Marketing Roundup

Search advertising remains at the top of the list for ad spending worldwide. With mobile search gaining in importance, 2016 could see even greater spending on the channel. Download our Roundup of articles, insights and key data to stay on top of the latest trends in search engine marketing. Receive my copy.
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Netflix’s Streaming Business Further Exceeds Its DVD Revenues
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Discover the best social media marketing techniques from the world’s top experts

January 30, 2016 Leave a comment

 

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Watch this quick video for highlights from our 2015 event.
You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California.

This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Here’s what’s in store for you in 2016:

Networking: Make new connections at the opening-night networking party and at extensive structurednetworking opportunities.

Discovery: Take in practical social media marketing sessions from the world’s top experts at the bayfront San Diego Convention Center.

Fun: Make new connections at our opening-night networking party held aboard an aircraft carrier!

You’ll pick from 100+ expert-led sessions and workshops covering social media tactics to content creation to social strategy. Plus, hear from dozens of top brands, including Google, BMW, IBM, Campbell Soup Company, HP, OtterBox, BMC Software, the San Diego Chargers, Adobe, Tyson Foods, Cisco, HSN, Citrix, Experian, Hyatt Hotels, SAP, Air New Zealand, Priceline, Cox Business, the San Diego Zoo, Humana, Atmel, Constant Contact, Dell, Avery Dennison and more.

This is just a sampling of what’s in store for you at Social Media Marketing World 2016 in San Diego on April 17,18 and 19, 2016.

Here’s why you should attend this conference:

#1: Discover the best and newest ways to deploy and track social tactics: Take in 100+ practical, action-oriented social media marketing sessions and workshops from the world’s leading experts—all in beautiful San Diego, California.

#2: Reduce your trial and error time: Why experiment with your social media marketing when you can fast-track your time to success? The experts at this event will empower you to focus on what really works (and prove it to others). Click here for pricing!

#3: Network with marketers just like you: Imagine connecting face-to-face with thousands of people just like you—as you share stories, gather ideas and build relationships that last for years. We make it easy by building in extensive networking opportunities.

#4: Meet the world’s top social experts: Want to meet the social pros you’ve looked up to for years? Social Media Marketing World is the planet’s largest gathering of social media thought leaders. We encourage all of our speakers to make themselves accessible to you.

What makes this event different?

Beyond meeting friendly social media pros who are at the top of their game, here’s what makes Social Media Marketing World unique:

  • Highly valuable, pitch-free content—our trademark at Social Media Examiner, includingworkshops at no added cost.
  • Extensive networking opportunities—you’ll make priceless professional connections because we built this event to include networking after keynotes and lunch. Plus, join in memorable events including our opening-night party on an aircraft carrier (the USS Midway).
  • San Diego waterfront in mid-April—while much of the country is thawing out, you’ll enjoy a land and sea experience in sunny San Diego at the bayside San Diego Convention Center.
  • Full access to the recordings of EVERY session—if you miss a session, no worries! You can watch playbacks from your computer, tablet or smartphone at your leisure. In addition, we’ll provide audio MP3 files so you can listen to the sessions while you are on the go!
  • First-class conference experience—from the moment you arrive on Sunday, you’ll be provided for at every turn.  You’ll never be left wondering what to do or where to go.
  • Vacation opportunity—if you’ve never visited America’s Finest City, why not come early to San Diego and make a vacation out of it?  Beaches, surfing, the world-famous San Diego Zoo, SeaWorld, LEGOLAND, San Diego Safari Park and tons more…

Home | Agenda | Networking | Speakers | Travel | Hotel/Venue | About | FAQ | REGISTER

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Internet Retailer’s Top Stories From This Week

January 29, 2016 Leave a comment
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The man who leads with no limbs

January 29, 2016 Leave a comment

 

Life, and success, without limbs. (Credit: Peter Bowes)

‘I have no arms and legs that weigh me down,’ How a man born without arms or legs learned to swim, surf, skydive – and speak in front of thousands

Editor’s Note (26th December 2015): As the year winds to a close, BBC Capital brings you one of our best-loved and most-inspirational stories of the year.

The man standing before the stadium-sized crowd held the attention of thousands, in part because of humorous, yet moving, speech about the power of hope. But also because he was standing there at all.

Nick Vujicic, the 32-year-old president of motivational speech marketer Attitude is Altitude, was born without arms or legs. Though he struggles with some practicalities of everyday living (brushing teeth, for example), he has become an in-demand inspirational speaker.

There is no medical explanation for Vujicic’s physical disability, an extremely rare congenital disorder known as tetra-amelia syndrome. He has a small foot on his left hip which helps him balance. He can type, pick things up between his toes and even kick a ball. The self-confessed adrenalin junkie regularly swims and has gone skydiving.

Confidence didn’t come naturally to Vujicic. Growing up in Melbourne, Australia, he struggled with depression and was bullied at school. When he was just 10 years old, he attempted suicide. Over time, Vujicic worked on adopting a positive attitude, and, at 17, an encounter with his high school janitor inspired him to go into public speaking. The charismatic Australian now travels the world addressing huge crowds, including business groups and schoolchildren. He has visited more than 50 countries and given thousands of talks.

The author of memoir Love Without Limits now lives in California with his wife, Kanae, and their 2-year-old son. They are expecting another child later in 2015. Vujicic runs a non-profit ministry, Life Without Limbs, as well as Attitude is Altitude, which markets his motivational speeches and campaigns against bullying.

Please click on the arrow above to see Nick Vujicic speak with BBC Capital about his extraordinary life and his recipe for success in the corporate world.

To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.

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News from the Marketing & Retail Industry

January 29, 2016 Leave a comment
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Today’s Top Retail Stories

January 29, 2016 Leave a comment
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Global Mobile Consumer Survey

January 27, 2016 Leave a comment

 

Mobile Commerce Daily - White Paper

https://vibes-marketing.s3.amazonaws.com/Website/Reports_

EXECUTIVE SUMMARY Mobile has been long pointed to as the next great communication channel for marketers, and for good reason. A vast majority of today’s consumers keep their mobile devices within arm’s reach at all times. This positions the smartphone as the consumer’s most trusted and important device, all while turning it into the marketer’s most direct and reliable engagement vehicle. 2015 was a landmark year in mobile marketing, and mobile as a whole. Smartphone adoption hit new record highs – as nearly two-thirds of Americans now own device, according to Pew Research1 . Coinciding with that, a majority of our retail and brand clients witnessed their own customer bases make the shift to mobile-first. We’ve received a variety of questions from clients and marketers just like you. Many seeking to better understand consumer mobile preferences, and arrive to a point-of-view on how their own customer bases use mobile to research, shop, subscribe and interact with the world around them. Our 2016 Mobile Consumer Study was designed to do just that. This report features the latest mobile consumer preference data, along with insights into the ways brands and marketers currently use mobile to engage customers. The goal of this report is to help you not only learn how your customers are using mobile – but also understand how they want to use mobile as well. Whether you’re new to mobile, or a seasoned practitioner, we encourage you to use this report and its data to: • Grow mobile subject matter expertise • Better understand customer mobile habits and preferences • Inform your mobile strategies based on consumer-preferred tactics and offerings

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