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Worldwide E-COMMERCE SALES ESTIMATES AND FORECAST THROUGH 2019

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http://www.emarketer.com/public_media/docs/eMarketer_eTailWest2016_pdf

 

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER’S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales—including in-store and internet purchases—will surpass $22 trillion in 2015, up 5.6% from 2014. Retail ecommerce sales, those purchased over the internet, will make up 7.4% of the total retail market worldwide, or $1.671 trillion. By 2019, that share will jump to $3.578 trillion, yet retail ecommerce will account for just 12.8% of retail purchases. ■ eMarketer estimates that global retail sales growth is slowing, but year-over-year increases will continue, mainly fueled by sales in China, India, the US and developing countries in the Middle East and Africa. ■ Retail ecommerce sales are accelerating faster than previously anticipated and will jump 25.1% year on year in 2015. Ecommerce sales growth will outpace brick-and-mortar sales growth by a more than 3-to-1 margin over our forecast period. ■ Asia-Pacific will be the main driver behind this growth, accounting for over half of global retail ecommerce sales in 2015, or $877.61 billion. We expect ecommerce sales in the region to climb $1.459 trillion by 2019, contributing to over three-fourths of the worldwide growth of $1.907 trillion. ■ In 2015, over half of all internet users worldwide and 24.3% of the global population will be digital buyers. Nearly half of these digital buyers will reside in Asia-Pacific, even though they account for only 22.5% of the region’s population. WHAT’S IN THIS REPORT? This report includes eMarketer’s latest forecast for worldwide retail sales and retail ecommerce sales, including purchases made on desktop/laptop computers, tablets and mobile phones. It also includes estimates for digital shoppers and buyers. The projections run through 2019 and include br

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