Home > Uncategorized > Growing Number of Smartphone Users Is Driving Mobile Consumption

Growing Number of Smartphone Users Is Driving Mobile Consumption


March 10, 2016
The mobile gaming audience in the US continues to grow steadily, even though gaming is already a common activity. More than two-thirds of mobile phone users and nearly 56% of the US population will play games on their phone at least monthly in 2016, eMarketer estimates. Read Article


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How Digital Are US Mothers?

Among women in the typical age range with children younger than 18, most use the internet, smartphones and so on. Thus, one must look more closely to see what is special in the ways mothers in particular use digital to meet the demands of their role and, at times, to escape from those demands. Read Article


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Mobile Is Driving UK Ad Spend Growth

Mobile ad spending in the UK continues to show strong growth and is expected to rise 35.0% this year, accounting for 27.0% of UK total media ad spend. This marks the first time that that mobile has overtaken TV ad spending in the country. Read Article


 Growing Number of Smartphone Users Is Driving Mobile Gaming Consumption




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