Home > Uncategorized > WhatsApp Enjoys the Distinction of Least-Uninstalled Android App

WhatsApp Enjoys the Distinction of Least-Uninstalled Android App

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It can be difficult for marketers to encourage users to install mobile apps. And once they do, many abandon the apps, or even uninstall them. According to 2015 research, WhatsApp is the least likely of all mobile apps to be uninstalled by Android users. Read Article

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What Digital Video Services Are Viewers Accessing?

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV are accessed via subscription streaming services. Read Article

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Video Gobbles Up Mobile Data Traffic in Russia

Mobile video accounted for a majority of all mobile data traffic in Russia last year—and one researcher estimates that by 2020, three-quarters of all mobile traffic will come from video viewing. Read Article

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