Home > Uncategorized > Mobile commerce week in review: Shop talk

Mobile commerce week in review: Shop talk

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Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis.

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Independent coffee chains queue up for Cups’ West Coast expansion

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With Starbucks casting a large shadow over its competitors in the mobile commerce space, many independent coffee shops are discovering the revenue potential of teaming up with third-party subscription application Cups, which recently expanded to the Bay Area.

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Mobile Minutes: Spotify sprints ahead; Amazon’s mobile e-sport league; Sprinklr buys Postano; Fintech and bank jobs

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Today in mobile marketing – Has Spotify won the music streaming wars?; Amazon’s Twitch loads Vainglory for its first mobile e-sport league; Billion-dollar marketing startup Sprinklr acquires Postano in deal to put your Tweets on billboards, Jumbotrons; Fintech start-up boom said to threaten bank jobs.

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Sponsored mobile videos create opportunity for cohesive partnerships – Mobile Marketer

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Mobile Marketer today – Sponsored mobile videos create opportunity for cohesive partnerships; Programmatic mobile ad spend leaps forward in CPG sector: report.

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Ferrari encourages fans to play games, share content to peek beneath hood – Luxury Daily

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Luxury Daily today – Ferrari encourages fans to play games, share content to peek beneath hood; Niche brands and “economies of small” will rule tomorrow’s luxury industry.

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Moving from passive to interactive viewership with apps

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Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

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Sephora boosts augmented reality shopping with real-time facial recognition

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Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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Announcing Mcommerce Summit 2016 New York May 5

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Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Starbucks’ success with Mobile Order & Pay spawns Asian expansion

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Starbucks’ Mobile Order & Pay will make its debut in China and Japan later this year as the application heads towards driving 50 percent of the chain’s purchases within the next few years.

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Rita’s Italian Ice’s revamped app scoops up beacons, customized rewards

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Rita’s Italian Ice is rolling out an enhanced application that leverages beacon technology, social network sharing and rewards customized to users’ preferences, showcasing how food and beverage marketers must evolve their mobile offerings to keep loyalty at the forefront.

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