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The State of eCommerce

 

April 11, 2016

Mobile Gamers Prefer Rewarded Video Ads Within F2P Games

Nearly half of US mobile gamers who play at least monthly prefer viewing rewarded video ads in free-to-play games, according to November 2015 research. Read Article

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Many Bad Bots Mimic Human Behavior

While almost two-thirds of bad bots worldwide behave like bots, roughly 40% are able to mimic human behavior, according to 2015 research. Read Article

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Spain’s Ecommerce Sales Leap as Economy Rebounds

Business-to-consumer sales on the internet were nearly 30% higher in Q3 2015 than in Q3 2014. Yet most digital buying is focused in very few sectors, notably travel and tourism. Read Article

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Ad Blocking’s Presence Growing in Canada

Ad blocking has vaulted to the top of the list of priorities for companies in the digital ad business in Canada. Adoption rates are increasing as consumers become more aware of these free tools. And mobile ad blocking—which lags desktop significantly—is accelerating. Read Brief

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Young People Drive Digital Travel Purchases in Indonesia

Ruwie Rahardjo, general manager of travel metasearch engine Wego Indonesia, talks about how young people in Indonesia are more apt to book travel through digital channels. Read Interview
An interview with:
Ruwie Rahardjo
General Manager, Wego Indonesia
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eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors.

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