The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.
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