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eMarketer Week in Review



April 24, 2016

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.

Full Interview »

Josh Sutton
Global Head, Artificial Intelligence Practice
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eMarketer Webinar: US Election 2016 – Digital Advertising, Data and Targeting

Election cycles drive ad spend in the US, with 2016 expected to be the biggest yet for paid media. Join eMarketer for a complimentary webinar to learn about digital’s growing role – from raising awareness to getting out the vote. Register now.
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