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eMarketer Week in Review

 

 

April 24, 2016
WEEK’S TOP ARTICLES

The hype around artificial intelligence (AI) is ramping up, especially as big tech companies like Amazon, Google, Facebook, IBM and Microsoft attempt to commercialize its use. Agencies are also starting to figure out how they can leverage AI to make their clients’ marketing and advertising efforts more effective. eMarketer spoke with Josh Sutton, global head of the artificial intelligence practice at Publicis.Sapient, to demystify how AI is used for marketing and what its future may hold.

Full Interview »

Josh Sutton
Global Head, Artificial Intelligence Practice
Publicis.Sapient
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CHART OF THE WEEK

eMarketer Webinar: US Election 2016 – Digital Advertising, Data and Targeting

Election cycles drive ad spend in the US, with 2016 expected to be the biggest yet for paid media. Join eMarketer for a complimentary webinar to learn about digital’s growing role – from raising awareness to getting out the vote. Register now.
MORE ARTICLES
Digital Political Ad Spending to Skyrocket in 2016
Ad Blocking Moves into the Mainstream in the UK
Streaming Music Subscriptions Boast Big Revenues, Growing Bases
Microsoft Ad Revenues Continue to Rebound
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