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MOBILE COMMERCE DAILY UPDATE

 

 

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Today’s headlines

Merchandising
Sears’ Fount deilvers shoppable social media with a universal cart
NEW YORK – Sears executives at the Mcommerce Summit: State of Mobile Commerce 2016 last week detailed how the company is using mobile innovation to break the boundaries of traditional retail with a standalone marketplace called Fount that acts as a shoppable Instagram for retailers.Entire article
Advertising
Draper James combines coupon codes and video for Timehop ad campaign
Apparel and accessories brand Draper James celebrated its first birthday by becoming an early advertiser on social media application Timehop, including a link to purchase along with a discount code.Entire article
Applications
Lush Cosmetics’ app mobilizes store experience with shop-by-mood, social commerce
British beauty brand and retailer Lush Cosmetics today launches its first mobile application for the United States, recreating the store experience through the ability to shop by scent or mood and purchase directly from social content.Entire article
Content
Pictures from Mobile Commerce Daily’s Mcommerce Summit: State of Mobile Commerce 2016
Mobile Commerce Daily and Mobile Marketer presented the Mcommerce Summit: State of Mobile Commerce 2016 conference on Thursday, May 5 in New York. Here are some pictures from the event.Entire article
Content
Mobile Minutes: Facebook’s biometric data; Apple, SAP partnership; YouTube gains TV viewers; Arm as touchpad
Today in mobile marketing ­- Facebook loses first round in suit over storing biometric data; Apple, SAP partner on business apps for iPhone, iPad; YouTube CEO: TV’s loss of viewers is our gain; New tech turns your arm into a smart watch touchpad.Entire article
Content
Is artificial intelligence smartphone marketing’s salvation or its undoing? – Mobile Marketer
Mobile Marketer today – Is artificial intelligence smartphone marketing’s salvation or its undoing?; Coca-Cola uncaps Snapchat-enabled promotional tactics celebrating Captain America film release.Entire article
Advertising
Saks’ Glam Gardens blossom in virtual reality-enabled film – Luxury Daily
Luxury Daily today – Saks’ Glam Gardens blossom in virtual reality-enabled film; Finely tuned social strategies can help reach beyond millennials: Fashionbi.Entire article
Columns
4 tips to build Gen Y loyalty with mobile rebates
Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.Entire article
Categories: Uncategorized
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