Home > Uncategorized > eMarketer Daily May 25, 2016

eMarketer Daily May 25, 2016

 

The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year.
US Financial Services Advertisers Continue to Expand Digital Spending

The US financial services industry will spend $8.37 billion on digital advertising in 2016, a 14.5% gain from 2015. As a result, this sector will be responsible for 12.2% of total US digital ad spending for the year. Read Article

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8 online retail strategies to implement before Q4In 2016 e-commerce is expected to bring in $392 billion. Despite that, many retailers are not adapting fast enough and are still courting new buyers with old best practices. We’ve identified 8 innovative online strategies to help retailers develop programs that resonate with digital consumers.

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Tools, Technology Are Musts to Advance B2B Account-Based Marketing

Business-to-business (B2B) marketers worldwide who have account-based marketing in place are looking for ways to scale their programs and extend their efficiency. According to research, more than three-quarters are developing resources to further continued usability and best practice sharing. Read Article

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Marketing Technology Weekly – Sign up todayWe’re thrilled to announce a new newsletter covering the entwined worlds of marketing and technology. In it, we present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating in this evolving landscape.

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Mobile Drives Growth in Time Spent with Media in Canada

eMarketer estimates that adults in Canada will spend an average of 9 hours 41 minutes a day using media in 2016, nearly 2.5 fewer hours per day than the average US adult, according to eMarketer’s latest forecast on time spent with media. Mobile is driving the gains in Canada, but the growth rate is slowing. Read Article

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 For corporate subscribers
Smartphone Users in Thailand Drawn to Samsung, Apple Devices

The growth in smartphone usage is slowing in Thailand. Among those that do have a device, however, Samsung and Apple are the preferred brands. Both benefit from high levels of awareness among consumers. Plus, the recent auction of 4G spectrum by the government will help speed mobile internet, and competition among mobile service providers will likely result in a price war benefiting consumers.

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 For corporate subscribers
Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage

A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.

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