Home > Uncategorized > Today’s Mobile Commerce Headlines

Today’s Mobile Commerce Headlines

 

 

Today’s headlines

Payments
Pizza Hut pilots smartphone-to-robot proximity payments via MasterPass
Pizza Hut in Asia plans to begin piloting a new in-store experience later this year that links a humanoid robot to MasterCard’s MasterPass digital wallet via a smartphone, enabling customers to place and pay for orders.Entire article
Research
Announcing Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.Entire article
Payments
Wells Fargo joins mobile wallet bandwagon as bank offerings take off
Wells Fargo will soon enable Android users to take advantage of an in-application wallet integration for making NFC payments from their smartphones, highlighting the thickening competition among financial institutions in the payments sector.Entire article
Research
Bank of America pulls ahead of competition in mobile banking: report
While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.Entire article
Content
Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter provides more space
Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here’s how Twitter will give users just a bit more space.Entire article
Content
Kraft Heinz ups commitment to mobile shopper marketing following initial success – Mobile Marketer
Mobile Marketer today – Kraft Heinz ups commitment to mobile shopper marketing following initial success; PetSmart unleashes round-the-clock veterinary support via pet wellness app.Entire article
Advertising
Swarovski, Karlie Kloss team for search-boosting UGC effort – Luxury Daily
Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort; Capital assists fight to retain artisan skills, says Investindustrial founder.Entire article
Columns
Debate over short-form vs. long-form content irrelevant
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.Entire article
Columns
Beginner’s guide to altered reality
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.Entire article

 

 

 

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