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Measuring video ad effectiveness across platforms

 

 

Measuring video ad effectiveness across platforms | Why lead generation matters to B2B marketers | More marketers use proximity tech, beacons, to get closer to the action
September 4, 2016
Week’s Top Articles
 

Measuring Video Ad Effectiveness Across Platforms
Why Lead Generation Matters to B2B Marketers
More Marketers Use Proximity Tech, Beacons, to Get Closer to the Action
WhatsApp Wants to Help Businesses Reach Its Users
Promotions Influence Millennials’ Purchase Decisions
Interview of the Week

Smartphones Are Especially Essential for Millennial Mothers

Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media. Read Interview
An interview with:
Megan Lazovick
Director, Research
Edison Research
Chart of the Week


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Register: Online Holiday Shopping Forecast and Trends 2016How long will the ecommerce holiday shopping season be this year? What role will mobile, augmented reality and conversational commerce play? Get answers to these questions and more in eMarketer’s annual Online Holiday Shopping Forecast and Trends webinar.

Reserve my seat.

More eMarketer Articles

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