Archive for November, 2016

2018 Denim Trends At DPV

November 30, 2016 Leave a comment

Despite various controversies surrounding the trade shows clashing each others’ timings, the DPV held on Nov 5 and 6 at Paris – with the first Paris returned edition – went off well with decent attendance , though there have been many opinions on this issue. Many exhibitors were quite happy with the visitations and return to Paris , while many other felt that it could have been better . The next edition will again happen on April 26-27 and it will again be a tightly packed schedule with  shows in Amsterdam and NY also happening closely .

Premium Vintage Market

A new concept of Vintage Denim Market was initiated by DPV and some very authentic and vintage garments specially in denim were brought out by the Denim Boulevard ( Murio and Antonio). With many garments and accessories over 100 years old , it was a treat for most of the visitors with most of them shooting the looks while others lapped up the vintage apparel as they were on sale. We interviewed Murio and Antonio on the kinds of vintage apparel they were displaying and some of them were just mind blowing.

Premium Vintage | DPV | Denimsandjeans

Premium Vintage | DPV | DenimsandjeansPremium Vintage | DPV | Denimsandjeans

Premium Vintage Market | DPV | Denimsandjeans

Coming to the aspect of  new products from different companies, we visited some of the global denim leaders and spoke to them. We bring out the talks with the companies along with some details on their products.

Kassim Denim | Pakistan

Kassim introduced the 38oz jeans and which has  been claimed as the world’s heaviest denim by the company. Technically a very difficult weight to achieve and to sew, it added a feather to the cap of the company. Further the company introduced two major innovations at DPV

  • They launched the first indigo fabric made with a 3-D printer which is a perfect blend of use of ancient technique of Indigo dyeing and future technology of 3D printing . It is made with TRT, a polyester resin. This specific material is made with made out of recycled plastic material, it is biodegradable, highly flexible and breathable. It can be used for five-pocket jeans while it can also be aged and treated as regular indigo denim. In the future, Kassim is also working on to develop stretchable 3D.

  • They also launched a special microchip that can be attached to jeans and can trace position, body movement, body temperature, humidity, medical information and many other information of its wearer. It can track the wearer anytime from anywhere with the use of technology.

An exclusive interview by Denimsandjeans with Kassim can be seen below

Interview With Kassim | Denimsandjeans

Soorty | Pakistan

Soorty focused on Sustainability with some of their key products.  Soorty introduced three products in this arena.

  1. Denim Active : Two bases have used to develop this product , one is Bi-Stretch base with a recycled component and another one with Cool Max base and moisture management and temperature control. This product can be used for cycling ,yoga and while playing sports.
  2. Herbal Blue   : Made with Natural Indigo and extracted from the plant “ Indigofera” and then further processed to make it completely sustainable and organic with least consumption of water.
  3. Zero Water Blue: The products under this project have been developed with 90% less water consumption during the dyeing process. 3.1 Liters water per garment from Raw Fiber till Finished Garment has been used. has an exclusive chat session with Mr Mansoor Bilal from Soorty where he explains about the new S/S 18 collections and its specialties. Check out the video !

Interview With Soorty | Denimsandjeans

Arvind Denim | India

Arvind Denim came up with variety of developments. The first in the line was Recycle denim . Under recycle denim , they offered Renaissance which had Men/women bottom both in stretch and rigid which have been developed by using post consumer waste and it also meets Global Recycling  Standards ( GRS). The next concept which they were offering at DPV was Azurite ,a product which has been saturated with the Indigo which can be washed at multi levels.The next concept was Neo Bubble developed by using sustainable dyeing which contains different textures and blend. 

An exclusive interview by Denimsandjeans with Arvind can be seen below

An Interview With Arvind | Denimsandjeans

Bossa Denim | Turkey

Bossa came this time with some advance developments covering a series of new denims including its Dye-Art process  which enables the manufacturers  to reduce usage of water upto 22 litres of water per meter of dyed fabric  . The Turkish Denim giant is also targeting to increase usage of BCI cotton in their production from 35 % to 60 % for years to come with an ultimate objective to reach at the level of 90% usage  of BCI Cotton.For the rest of 10 % , they are aiming for Organic Cotton.

An exclusive interview by Denimsandjeans with Vicunha can be seen below

Interview With Bossa Denim | Denimsandjeans

Prosperity | China

While talking to Denimsandjeans , Mr Kary from Prosperity introduced some new innovations which were made with their recent collaboration with Creora Fit2. They developed a garment which is a four way stretch that gives more elasticity in the warp (40-50%) and less in the weft (22%) with great stretch recovery. Another product that Prosperity introduced was ISPO with a temperature circulation technology . Prosperity also brought some cotton linen sustainable products to showcase along with sweet Indigo garments.

An exclusive interview by Denimsandjeans with Vicunha can be seen below

Interview With Prosperity | Denimsandjeans

Vicunha | Brazil

Vicunha brought some fabrics which incorporate Dryarn fibers for 30% lighter denims with cooling properties . They introduced some major other products from their stable including  Athiletic Denim ,Hi Technology Sportswear and Eco Recycling being some of them. The Hi Technology Sportswear keeps you dry and cool in summer and that is because of the Yarn used in it as per Vicunha. The Eco Recycling promotes greener approach towards fashion by using water lesser upto 80% . Vicunha is a BCI rich company with most of their production being done with BCI cotton  An exclusive interview by Denimsandjeans with Vicunha can be seen below

Interview With Vicunha | Denimsandjeans

Naveena | Pakistan

  At the Denim PV ,  Naveena Introduced their capsule collection in Indigo with their new idea of fabric .The company believes that Paris is not only a  great platform to showcase  latest collection but also a very good opportunity to communicate with the consumers. The company introduced a very elegant garment ranging between 6Oz-10Oz which has been developed by using light weighted yarn and fabric .The company claims that this product will give a new interpretation to what formal denim suits could look like. This collection has been developed with Naveen by the renowned denim designer Mr Francois Girbaud !

An exclusive interview by Denimsandjeans with Naveena can be seen below

Interview With Naveena | Denimsandjeans

Mr. Francois Girbaud speaks about the new collection of Naveena and denim direction in general  .

Naveena | DPV| Denimsandjeans

Hyosung | Korea

Hyosung Creora came to DPV with an idea to promote their garments having Bi-Stretch with 360 degree of comfort.

  • Fabric created with spandex developed by Creora with 40% walk way stretch using Ecosoft.
  • The another product was Highclo, which is a high chlorine resistance spandex which retains stretch ability of the garment tact even after heavy washes.

An exclusive interview by Denimsandjeans with Hyosung  can be seen below

Interview With Hyosung | Denimsandjeans

Filatures Du Parc | France

The Spinning mill from France came up with an Innovation which is related with Production Of Recycled Yarn Made From Post Consumer Denim .  Talking broadly about this innovation, they explained us the process of recycling .Initially they collect denim wastes including stretch fabrics  and they are   they cut   into small pieces and fiber is extracted from it . The fibres are then blended with polyester and fibers  . The Polyester that they use is also a recycled polyester from plastic bottles. The Yarn that comes out is known as ECO JEANS – to focus on the sustainability part of the product. An exclusive interview by Denimsandjeans with Filatures Du Parc can be seen below

Interview With Filatures Du Parc | Denimsandjeans

Calik Denim | Turkey

Calik Denim came up with its new Fix-Fit soft touch denims available in very light weight denims for both men and women.  Their other Hyperlight superlight and highly stretch denims weigh only 10oz and can reach up to 70% elasticity. An exclusive interview by Denimsandjeans with Calik Denim can be seen below

Interview With Calik | Denimsandjeans

 US Denim Mills | Pakistan

100% stretchability with a very low growth is one key product from US Denim of Pakistan.  They also came out with self recyclable synthetic fiber that auto decomposes in 2 years as per the company – making the recycling of jeans a very easy affair. The key focus of the company has been high technology and sustainability.

Kuroki | Japan

An exclusive interview by Denimsandjeans with Legend Mr Tatsushita Kuroki  can be seen below

Kuroki | DPV | Denimsandjeans

Jeanologia | Japan

Jeanologia   presented their  Light Sensitive Fabric a new way of studying how a fabric can react to various treatments so that the manufacturer can plan for the same before hand.

DPV | DenimsandjeansDPV | DenimsandjeansDPV | Denimsandjeans

The Denim PV team had their own take at clubbing the trends seen during the show . We bring below some looks from the DPV team which they released shortly after the show.


The early summers going to be a great opportunity for sourcing and meeting all the global denim experts under one roof . Please block the dates of our Bangladesh & Vietnam Edition . The Bangladesh Edition will held on March 1-2 and The Vietnam Edition will be on June 7-8 . To get the invites , please register here.

Register | Denimsandjeans

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WWD article Touts Online Fashion Masters Degrees

November 25, 2016 Leave a comment
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Trumps effect on Apparel Trade

November 24, 2016 Leave a comment
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Cal Poly is Revolutionizing Entrepreneurship

November 23, 2016 Leave a comment



The Cal Poly Center for Innovation and Entrepreneurship (CIE) helps students acquire the tools, develop the skills and cultivate the mindset of an entrepreneur so that they may create economic and social value everywhere they go. While it can mean starting a new business, entrepreneurial careers can be found or created in just about every field, industry, and organization.

At the center, students are immersed in the entrepreneurial process through hands-on innovation programs focused on our three distinct areas: LEARN, PREPARE and LAUNCH.




Sisters High Grad’s Start-Up to Combat Water Waste


SLO HotHouse Grows Best Cal Poly Start-Ups


SLO HotHouse Grand Opening Celebration


Cal Poly Opens Downtown SLO Lofts, First Off-Campus Housing


MoneyBall: Pitching the Perfect Pitch


SLO County’s Post-Diablo Future Will Be As Bright As We Want It To Be


How To Start A Company Before You’re 25


SLO HotHouse Adds 8 Startups for Summer Accelerator Program


2016’s Best & Worst Cities for Women-Owned Businesses


Sisters High Grad’s Start-Up to Combat Water Waste


SLO HotHouse Grows Best Cal Poly Start-Ups


SLO HotHouse Grand Opening Celebration


Cal Poly Opens Downtown SLO Lofts, First Off-Campus Housing


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Entrepreneurial careers transcend specific job titles, career paths and industries. We develop the entrepreneurial mindset with complementing class instruction and project-based activities.



Cal Poly Entrepreneurs

For many young entrepreneurs, ideas come easily. The real challenge is starting, running or being part of a successful business based upon that once-in-a-lifetime idea or opportunity. The more you learn, the greater your chance of success. What better place to start than the Cal Poly Entrepreneurs.



Innovation Sandbox

Inspiration can flash in a moment. Without the proper tools to flesh out ideas and explore, great ideas stay exactly that— great ideas. The Innovation Sandbox ensures that new ideas are realized by giving Cal Poly students access to world-class technologies, rapid prototyping tools and vital peer mentorship.



Forum Series

Entrepreneurship can be lonely. If you’re looking for a little sense of community, our Entrepreneurship Forum Series is the ideal place for any entrepreneur seeking information, help, ideas or feedback and those who wish to help them. Forums are social and educational events that help build our San Luis Obispo entrepreneurial community.



CIE Fellows

The collaboration between students and faculty cultivates innovation and entrepreneurship. The alliance of faculty from all colleges and disciplines is a key factor in the growth of the entrepreneurial culture at Cal Poly. The Faculty Fellow program serves as a catalyst to accomplish our goals.



Cal Poly Entrepreneurs

For many young entrepreneurs, ideas come easily. The real challenge is starting, running or being part of a successful business based upon that once-in-a-lifetime idea or opportunity. The more you learn, the greater your chance of success. What better place to start than the Cal Poly Entrepreneurs.



Innovation Sandbox

Inspiration can flash in a moment. Without the proper tools to flesh out ideas and explore, great ideas stay exactly that— great ideas. The Innovation Sandbox ensures that new ideas are realized by giving Cal Poly students access to world-class technologies, rapid prototyping tools and vital peer mentorship.



Forum Series

Entrepreneurship can be lonely. If you’re looking for a little sense of community, our Entrepreneurship Forum Series is the ideal place for any entrepreneur seeking information, help, ideas or feedback and those who wish to help them. Forums are social and educational events that help build our San Luis Obispo entrepreneurial community.



CIE Fellows

The collaboration between students and faculty cultivates innovation and entrepreneurship. The alliance of faculty from all colleges and disciplines is a key factor in the growth of the entrepreneurial culture at Cal Poly. The Faculty Fellow program serves as a catalyst to accomplish our goals.



Cal Poly Entrepreneurs

For many young entrepreneurs, ideas come easily. The real challenge is starting, running or being part of a successful business based upon that once-in-a-lifetime idea or opportunity. The more you learn, the greater your chance of success. What better place to start than the Cal Poly Entrepreneurs.



Innovation Sandbox

Inspiration can flash in a moment. Without the proper tools to flesh out ideas and explore, great ideas stay exactly that— great ideas. The Innovation Sandbox ensures that new ideas are realized by giving Cal Poly students access to world-class technologies, rapid prototyping tools and vital peer mentorship.



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Jeremy Kerfs


Jeremy Kerfs
College of Engineering
Electrical Engineering Major

“My parents were pretty unsure about my involvement in two start-ups as a freshman. Now they see the support and instruction I’m getting and the tremendous investment others are willing to make in my future. We all realize I’m a whole lot closer to making this work.”


The center prepares students to become emerging leaders and career ready entrepreneurs who generate innovative solutions to real-world problems, research promising technologies and develop viable business plans.

abode accelerator company pitch at amy forum

Elevator Pitch Competition

You know that idea you’ve always had? The one you think could make you millions? Well, this is your chance to share that idea with the world and possibly win $1,000. The Elevator Pitch Competition gives students 90 seconds to pitch their best idea to a panel of entrepreneurs and compete for cash prizes.



Startup Weekend

Starting a business usually requires months (or even years) of preparation. At Startup Weekend, though, we give you only 54 hours to build a business with a team of strangers. It’s a once-in-a-lifetime opportunity to find out what it takes to produce a viable startup in the modern world.




At the CIE, we understand that your best ideas can arrive before your diploma. In fact, the startups that change the world often begin in dorm rooms and classrooms. We designed the Hatchery to shape and grow student-led startups, enabling students to develop the proper tools for building a business from scratch.


ObserVR_third place iQ winners

Innovation Quest

A great startup requires more than just a great idea; it needs support from the market, clients and investors. Innovation Quest (iQ) serves as the support system that provides the fuel for great ideas. With a $15,000 grand prize and over $10,000 in additional prize money, iQ can transform your idea into a financially-backed endeavor.


Hackathon_2015 Smaller


Cal Poly is home to some of the most creative programmers and designers in the world, so we created a competition built by hackers for hackers. The Design and Dev Hackathon is a fast-paced, marathon weekend of designing, coding and imagining.


Ian Rice


Ian Rice
B.S., Business Administration
Concentration in

“This program ignited my passion. I’m prepared to spend my life using my own ideas to change the world, not sitting in a cubicle.”


The center offers students highly customized paths that allow them to launch their own startups and become entrepreneurial leaders who create great economic and social value everywhere.

2016 accelerator companies

SLO HotHouse Accelerator

Over 13 weeks, student founders are given the tools, the funding and the space to launch their businesses. Housed in downtown San Luis Obispo at the SLO HotHouse, the Accelerator exists in a vibrant community of innovators.



SLO HotHouse Incubator

The next step for our top accelerator companies, the SLO HotHouse Incubator is a 2-year program devoted to transforming businesses from startup to sustainable.



SBDC for Innovation

Running a small business is no small task. That’s why the CIE Small Business Development Center (SBDC), helps individuals start, manage and grow their business with cost free business consulting and educational programs.


Alyssa Pelletier


Alyssa Pelletier
B.S., Graphic Communication
Concentration in
Web and Digital Media

“There was no, ‘Now what?’when I graduated. I knew what I wanted and how to get it. I wouldn’t have my awesome career if I’d just done my course work, graduated, and looked for an entry-level job.”


The center’s elite entrepreneur mentors accelerate growth and enrich the educational experience of Cal Poly students by advancing their entrepreneurial careers and helping them accomplish more faster.

Learn more about the mentorship program, and how to become a mentor like Eric Meyer, Lisa Hufford and Jeff Witous.

Eric Meyer

I graduated with a great education in art and design, but I didn’t know what it would take to run a business.


Lisa Hufford

I wish Cal Poly CIE had existed when I was a student. It would have allowed me to start my company much sooner and with a lot more confidence.


Jeff Witous

Early in my career, there were people who supported me with no agenda other than to give back. Now it’s my turn.


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Trade Report Nov. 22, 2016

November 21, 2016 Leave a comment


Nov. 22, 2016 About l Federal Register

Obama Discusses Trade with TPP, Chinese, Other APEC Leaders

President Obama discussed a range of economic and trade matters at the 24th annual meeting of Asia-Pacific Economic Cooperation forum leaders held Nov. 20 in Peru. According to a White House press release, the president sought to reassure leaders from TPP signatory countries about the United States’ strong support for trade and its commitment to strengthening ties with the Asia-Pacific region.

Restrictions Preventing Mexican Motor Carriers from Leasing Commercial Vehicles to U.S. Carriers Lifted

Court Rules on Classification of Certain Liquid-Filled Glass Bulbs

Food Contact Use of Two Substances No Longer Authorized

Input Sought on New Polar Ship Certificate

Full Article ››

AD: Steel Threaded Rod, Innerspring Units, Calcium Hypochlorite

FTZ Considers Production Request, Subzone Expansion, New Subzones

Ex-Im Bank Considers Alternative Standard for Defining Small Businesses

Subcommittee on Export Administration to Meet Dec. 7

Categories: Uncategorized

  Using Analytics to Manage and Master the Shopper’s Journey

November 21, 2016 Leave a comment


Customer Journey
Understanding each of your customer’s purchasing behaviors and patterns is critical for companies looking to accurately target campaigns and build a unified view of the customer journey.

A customer journey program coupled with proper data management allows companies to deliver personalized and consistent messages across every channel, increasing customer satisfaction, referrals, and revenue.

Read our eBook Using Analytics to Manage and Master the Shopper’s Journey to uncover:

  • The key phases of customer journey mapping
  • How to capitalize on a greater year-over-year return on marketing investment and cross-sell/up-sell revenue
  • Strategies to ensure your journey management program is effective
Download Now
SessionM, Inc. • 2 Seaport Lane, 11th Floor • Boston, MA 02210
SessionM, Inc. ©2016. All Rights Reserved.
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How Frequently Do Millennials Transact via Mobile?

November 21, 2016 Leave a comment


9% of respondents said they conduct transactions via mobile a few times per year

November 21, 2016 | Retail & Ecommerce | Demographics | Mobile
  • Millennials frequently use their mobile devices to pay for things, but concerns about identity fraud or security may be stopping more from transacting this way. August 2016 research found that though many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week—there are others that only do so once a month or a few times per year.

Frequency with Which Millennial Smartphone Users in North America and the UK Conduct Transactions* via Mobile Devices, Aug 2016 (% of respondents)

Mitek, a mobile capture and identity verification provider, surveyed 3,010 smartphone users ages 18 to 34 in North America and the UK and found that some millennial internet users conducted transactions via mobile more frequently than others. For example, a quarter of respondents said they conducted mobile transactions, including purchases, at least once a day. And 29% said they did so a few times per week.

Meanwhile, one in five said they used their mobile device to pay for things once or twice a month, and 9% said they only did so a few times a year. Just 10% said they never conducted transactions via mobile.

Barriers to Conducting More Transactions/Purchases via Smartphone According to Millennial Smartphone Users in North America and the UK, Aug 2016 (% of respondents)

Even though the vast majority of millennials are transacting this way, they have several concerns about doing so. Nearly half of millennial smartphone users in North America and the UK said their concerns about the security of their data were a barrier to conducting more transactions via mobile. And just as many respondents said they were worried about identity fraud.

Some 20% of respondents felt that there were too many steps in the process, and overall, many mentioned that the mobile experience was not good enough to transact via. In fact, more than a quarter felt that the mobile user experience isn’t as good as the desktop experience, and 19% felt that the mobile user experience isn’t good as the in-person experience.

– See more at:

Categories: Uncategorized

Know These 3 Things to Make Money in On-demand Economy

November 17, 2016 Leave a comment
(Blogmaster note: We will be following the history and future of Demand Marketing with regular input on this site. Keep watching to be one step ahead!

Have you ever heard about Uber? A little-to-no-value company transformed itself into a $51-billion behemoth in 6 years, disrupting the whole taxicab industry and propelling a revolution in the way we buy, spend, and use.

Back in 2009 no one had any idea about Uber. Smartphones and apps were already there, but the ecosystem to properly connect services and consumers was a bit raw. The new generation, meanwhile, strived for more, and wanted to purchase anything anytime with a tap on the screen.

The change was inevitable. The advance of technology, as well as the new generation’s urge for immediate gratification of every need, heralded a new era – the era of on-demand economy – where customers get immediate access to products and services by means of technology.

gary vaynerchuk on-demand economy

The on-demand hypergrowth is upon us. In the next 5 to 20 years most of people will be able to get anything within a 5 to 60 minute window. -Gary Vaynerchuk

1. What is on-demand economy

The on-demand economy (also known as access economy or shared economy) is a business model in which companies fulfil consumer demand on the basis of immediate access to goods and services. The model is mostly driven by technology companies that create efficient digital platforms to couple them with and improve existing infrastructure.

Basically, the whole concept of on-demand economy is based on the idea that access is better than ownership. You just rent a thing temporarily rather than buy it permanently because it’s inexpensive and convenient. You hire freelancers for short-term projects instead of full-time workers or contractors.

Renting is also a driving concept of the on-demand model. Suppliers offer goods for rent, while consumers need to rent. Both find it more desirable than owning simply because it entails not only using things efficiently but also interacting with people. A new generation values social interactions and experiences more than owning things.

Yet, not only access vs. ownership made the on-demand business model so successful. The model implies that costs should always go down, while access to products and services become more efficient, convenient, and intuitive. The competition is so severe that companies are forced to improve their operations and value chains basically on a daily basis.

As a result, consumers get access to quality products and services at a competitive price. It guarantees their satisfaction, yet still leaves them leftover money to spend more. It accelerates spending and grows the economy.


2. Are we in an on-demand economy bubble?

The one-demand economy is here to stay. It’s proven to not be just a bubble or a short-term trend. But why? How come that dozens of industries got disrupted by Uber and its clones in just several years?

The answer is simple: the on-demand model fulfills new generation’s surge for immediate gratification. In a society with a fast-paced life and constant striving for better and faster goods and services, this business model can’t help being a success.

Nowadays, people just expect more. They want to get goods and services in a cheap, convenient and transparent manner, and any business that doesn’t follow the trend may soon find itself on the outskirts. Not sure about it? Ask businesses suffocated by apps similar to Uber!

Armed with smartphones, apps and 24/7 access to the Web, people expect to buy anything anytime. They demand that businesses offer immediate access because technology allows it. They value themselves as customers and expect to get the best service in mins.

Technological advances revolutionized consumer behavior. It’s not enough to offer an app with quality products and services anymore. People refuse to buy if it’s not at the tap of a button. They demand the process be fast, simple, intuitive and efficient.That’s why, companies should relentlessly adapt to the changing market not to lose competition to and get thrown out of the market entirely by Uber-like apps.

A single company can disrupt the whole industry now. Uber for X companies are springing up like mushrooms after the rain. Transportation, food and grocery delivery, dining reservations, family care, home service, travel accommodations, pet care, laundry, and many other industries have already been disrupted. Maybe it’s for your business to embrace the on-demand reality and develop Uber clone, too.

3. How to get into the on-demand economy

The on-demand economy is a hype now, so it’s only natural that you want to capture a slice of the pie. Here’s how.

    • Find your industry or niche

Uber for X companies are numerous, yet it doesn’t mean that you can’t find a vacant industry to disrupt. Look at an existing market. Do you see any industries where technology can simplify interaction between suppliers and consumers? After you find it, test the business idea, collect data and analyze whether you can tramp the competition if you get in.

To deal with competition, you’ll need to work with your target audience: offer free products and services, provide quality and bring value. Your app should be perfect with great features and great UX.

Is it worth a try? Well, over $4bn were invested in the on-demand mobile apps in 2014.Here’s a breakdown of what happened before the ‘boom’:

investment in on-demand economy

    • Build an efficient app

Your app is the main interface between suppliers and consumers. It should be seamless. If you’ve ever used Uber or its alternatives, you know what we mean: rich but easy-to-use features, impeccable UI and intuitive UX. It’s just a flow where you get what you want in the most natural way.

Pay special attention to the design of your app. It should be feasible, have great UI and UX. Hire a mobile app designer to guarantee quality, yet test your design using MVPs before development to ensure you’re going to develop what people are ready to pay for.

What’s the secret weapon of on-demand economy? The one-click app like Uber. Simplicity is what earned Uber its billions, and it should become your marketing message too. Otherwise, consumers just find another app.

    • Ensure the value chain is optimized

Rich features and sleek streamlined interfaces with great UX are necessary to satisfy and attract users in the on-demand economy, yet they’re not enough. If you want customers to use your ‘uberified’ app in the long run, ensure you walk the extra mile to optimize the value chain.

The whole concept of an on-demand app is about speed and convenience. Thus, you should reduce waiting time between order and delivery. Your customers won’t wait for hours – they want it here, and they want it now.

Work hard to simplify and even revolutionize the value chain. After all, it’s what Uber did and its numerous clones do to succeed.

    • Attract users and build a network

The on-demand business model is here because of the way people communicate by means of technology. An on-demand business is another Facebook, if you wish. Unless your app has visitors and a network of suppliers behind it, it’s useless. That’s why, attract users and build a network from the day one.

How to do it? Focus on tech-savvy audiences because they’re first to adapt your app and spread the word about it. Make your presence known at tech events and conferences, and then offer your products or services for free. Collaborate with other networks and make it to the news too.

As soon as your app attracts enough consumers and suppliers, lower the prices. This combination will create a momentum and accelerate growth further.

 Bonus point: What to expect from shared economy?

Although the on-demand economy has been around for some time, it still has a long way to go. Here’s what awaits it in the future:

Explosive growth and expansion to new markets.

Big players inside and outside the on-demand model are flush with money to take advantage of a radical shift in consumer behavior. It’s expected that they’ll invest billions to disrupt more industries and expand overseas.

Growing competition and better quality for users.

There’re dozens of Uber for X companies on the market already, and new players are entering every day. While some of them try to consolidate efforts to improve their chances, some seek help of big players and attract tons of investment money. Inevitably, the competition will yield better results for customers in terms of better variety, greater UI and UX, lower costs, and quality products.

Shift in spending.

The on-demand economy has changed the way we spend. While more industries get disrupted, people spend less on intermediaries but more on services. People’s spending behavior is increasingly dependent on immediate gratification of their needs. Thus, businesses need to work hard to make their operations simpler, more efficient and convenient.

Bottom line

The on-demand economy is definitely the future. It offers consumers what they’ve craved for for many centuries: immediate gratification of every need at the tap of a button.

Empowered by smartphones, people have developed a sense of entitlement to get what they want in a simple, convenient, and efficient manner. As a result, businesses push hard to improve and optimize value chains, simplify features and make UI and UX of their apps frictionless.

The on-demand business model is yet to change the way people buy and spend globally. However, tech-savvy customers and residents of big cities in the advanced nations have already figured out how beneficial it is. They’re a perfect target audience to work with.

The magic of Uber has done its job – the future is here.

Categories: Uncategorized

Import Duty Relief for Pima Cotton Users, Wool Apparel Makers Modified

November 17, 2016 Leave a comment
Friday, November 18, 2016

The Department of Agriculture has amended its March 2015 final rule implementing the Pima Agriculture Cotton Trust Fund and the Agriculture Wool Apparel Manufacturers Trust Fund established in the 2014 Farm Bill.

The Agriculture Pima Trust provides for one payment annually for domestic users of pima cotton, pima cotton yarn spinners, and pima cotton trade associations for the years 2015-2018. The purpose is to provide monetary relief to certain persons in the U.S. that have incurred economic injury through the importation of pima cotton and have incurred tariffs on pima cotton fabric that are higher than tariffs on certain imported apparel articles made of pima cotton fabric.

The Agriculture Wool Trust provides annually for four payments.

Payments to manufacturers of certain worsted wool fabrics – This payment provides financial assistance to persons in the U.S. that manufactured worsted wool fabrics during 1999, 2000, and 2001. The 2014 Farm Bill authorizes USDA to continue to make these payments to the same persons that, during the calendar year immediately preceding the payment and during calendar years 1999, 2000, and 2001, were manufacturers of at least one of two kinds of worsted wool fabrics: described in HTSUS subheading 9902.51.11, containing 85 percent or more by weight of wool, with average fiber diameters greater than 18.5 microns; and described in HTSUS subheading 9902.51.15, containing 85 percent or more by weight of wool, with average fiber diameters of 18.5 microns or less.

Monetization of the wool TRQ – The wool tariff-rate quota provided for lower duty rates on limited quantities of two categories of worsted wool fabrics suitable for use in making suits, suit-type jackets, or trousers for men and boys, but authority for this TRQ expired Dec. 31, 2014. This payment monetizes the wool TRQ by compensating importers of worsted wool fabric of the kind covered by the three HTSUS subheadings covered by the TRQ for the additional cost of the increased tariff.

Wool yarn, wool fiber, and wool top duty compensation payment – The suspension of duty on imported wool yarn (HTSUS 9902.51.13) and wool fiber and wool top (HTSUS 9902.51.14) expired Dec. 31, 2014. This payment will be made to processors of such wool yarn, fiber, and top in the amounts they would have saved if the duty suspension had remained in effect.

Refund of duties paid on imports of certain wool products – This payment is to U.S. manufacturers and processors of wool for duties paid on the imported wool in 2000, 2001, and 2002.

USDA is now making the following changes to this rule.

– Beginning in 2017, IRS forms W-9 and 1199A will only need to be filed if changes in the information have occurred.

– The scope of entities eligible for the monetization of the wool TRQ or the wool yarn, fiber, and top duty compensation payment is expanded to include those operating within a foreign-trade zone.

– When reporting the annual dollar value and quantity of imported qualifying worsted wool fabric, an eligible person may either have cut and sewn the wool on its own behalf or had another person cut and sew the wool on its behalf, provided the eligible person owned the wool at the time it was cut and sewn.

Categories: Uncategorized

Enhance your Q4 marketing efforts this holiday season

November 16, 2016 Leave a comment

Enhance your Q4 marketing efforts this holiday season with our collection of valuable insights and strategies in 4 major areas : Campaign Strategy, Content Design, Cross-channel Marketing, Subscriber Acquisition & Reactivation.


A well-planned cross-channel  campaign can deliver massive financial gains from the holiday season. Get cross-channel tips and best practices applicable for the holidays.

[WHITEPAPER] Engagement and Deliverability for Holiday-Themed Emails:

To help brands plan successful fourth quarter campaigns, Yes Lifecycle Marketing analyzed key email metrics from top retailers over Q3 and Q4 of 2015 and 2014. Our analysis revealed some surprising insights that can help marketers capitalize on consumer and industry trends for the 2016 holiday season.


[WHITEPAPER] Email Personalization Guide – The What, Why, and How of Demographic Segmentation

With all the talk about big data, marketers need to act on the abundance of consumer insights right under their noses to deliver a completely personalized email marketing experience. To help brands optimize their Q4 campaigns, we share step-by-step strategies for personalizing emails based on 7 key demographic attributes like age, gender, and marital status.


Read More

[BENCHMARK REPORT] Yesmail Q4 2015 Email Marketing Benchmarks

Based on Yesmail’s Q4 2015 benchmark data, brands that have fully embraced responsive design saw 24% more clicks coming from mobile than those that have not employed responsive design. As consumers get more comfortable clicking through emails and completing purchases on their small screens, get tips on incorporating responsive design and simplifying the path to purchase to increase mobile conversions during the 2016 holiday season.


Get the Findings

[REPORT] The Ultimate Email Trigger Report: 12 Triggers That Boost Revenue

In this report, based on 24 billion emails deployed in 2015, we identify 12 distinct types of triggered campaigns, analyze their performance, and provide recommendations for optimizing them. Review the engagement and ROI of each trigger type and learn how to develop them in time for the holidays.


Read the Report


Get inspired by attention-grabbing designs and content tips that speak to your audience throughout the highly competitive fourth quarter and beyond.

[Lookbook] Email Design Lookbook

View effective creative examples from over 15 different brands. Find out how a strong focus on three major areas have helped these designs drive engagement and get a detailed breakdown of successful email tactics applicable for the holidays.


View Designs

[WHITEPAPER] Seasonal Planning that Sizzles: Creating a Customer-Centric Marketing Calendar

Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue. To help brands wow customers into action, we’ve created a step-by-step guide to creating a seasonal customer-centric marketing calendar applicable to Q4 and into 2017. Get ideas on key energy moments, campaign examples, and 4 success stories from top brands that increased engagement via seasonally relevant campaigns.


Learn More

[ASK-OUR-EXPERTS] Using Dynamic Content to Recommend the Next Action Customers Should Take

Dynamic recommendations are highly relevant marketing communications that suggest the next action customers or prospective customers should take based on insights such as demographics or browse and purchase history. The enhanced relevance of dynamic recommendations encourage incremental and repeat purchases, making them an ideal tactic for retailers to craft targeted holiday campaigns that better meet consumers’ preferences.


Read On

[BLOG] 5 Strategies to Improve Subject Lines and Increase Email Open Rates

The subject line is one of the most important components of your entire email. It is the first thing your recipients see in their inbox and will likely determine if they engage. With the increased volume of emails that typically define Q4, bad subject lines can make or break your holiday campaigns. For a quick refresher on subject line best practices, check out this blog to get 5 strategies to increase open rates and lead your customers down a path of engagement.


Find out More


Online strategies to develop programs that bridge the gap between online and in-store experience, ensuring your holiday message is clear and consistent across multiple channels.

[WHITEPAPER] Eight Online Retail Strategies to Implement Before Q4

To help retailers develop programs that resonate with digital consumers this holiday season, we’ve identified EIGHT innovative strategies to cater to consumers’ shift to digital. First uncover the telling metrics behind the growing digital trend, then learn strategies to bridge the gap between online and in-store customer experience and boost holiday sales.


Get the Strategies

[BLOG] 3 Tips for Retailers to Conquer the 2016 Holiday Season and Beyond

As we know from last year the trend in spending is shifting online during major holidays in 2015, which means retailers need to take charge of the digital wave before they drown in it. It’s no longer as simple as a website refresh. Retailers need to evolve their purchase process in ways that make products accessible, selection plentiful, and the buyer experience unique, quick, and to-the-point. Read this blog to get 3 tips to move on ASAP before the holiday season begins.


Read Now

[BLOG] Take 2: Marriott Rewards’ 2015 Year-in-Review Campaign Capitalizing on Past Success, Expanding Reach, & Inspiring Engagement

Given the success of Marriott Rewards’ 2014 Year-in-Review campaign, the team at Yes Lifecycle Marketing recognized the opportunity in replicating the elements that worked particularly well in 2014 and expanding upon them for the 2015 campaign. The 2015 campaign included additional channels such as Marriott Rewards’ Traveler – a website with Marriott-curated travel content – and Marriott Insiders – an online community of Marriott Rewards members where they share travel experience, tips, and more. Find out how the 2015 edition helped Marriott Rewards drive engagement in Q4.


Read On


Optimize your chances to convert as many consumers as possible by applying these low-cost acquisition & retention strategies to effectively grow your subscriber base before the holidays.

[BLOG] 3 Low Cost Acquisition Strategies

New subscriber acquisition is often a measurement of success for email programs so marketers are regularly urged to grow their subscriber bases. Read this blog to learn how to quickly and effectively gain new subscribers just in time for the holiday rush. Get tips on using social media, point-of-sale, and more to expand your reach and yield great results during the most lucrative time of the year.


View Blog

[BLOG] 4 Steps to Creating a Cross-Channel Win Back Strategy

While marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again. Reactivation strategies aim to re-engage recent and long-term lapsed buyers, as well as recent and long-term inactive subscribers. As opposed to acquring new customers, creating a cross-channel win back strategy in advance of the upcoming holiday season is much more cost-effective and can save marketers valuable marketing dollars. Read on to learn how to craft a robust cross-chanel win back strategy.


Categories: Uncategorized

Bursting the Facebook bubble

November 16, 2016 Leave a comment
The Guardian's profile photo
The Guardian

Bursting the Facebook bubble: we asked voters on the left and right to swap feeds

Social media has made it easy to live in filter bubbles, sheltered from opposing viewpoints. So what happens when liberals and conservatives trade realities?

Todd Macfarlane, a conservative rancher from Utah, chose not to vote for either candidate after getting his news from a liberal Facebook news feed at key points during the election. Photograph: Sam Levin for the Guardian

Criticism of the filter bubble, which gained steam after the UK’s surprising Brexit vote, has reached a new level of urgency in the wake of Donald Trump’s upset victory, despite Mark Zuckerberg’s denial it had any influence.

To test the effects of political polarization on Facebook we asked ten US voters – five conservative and five liberal – to agree to take a scroll on the other side during the final month of the campaign.

We created two Facebook accounts from scratch. “Rusty Smith”, our right-wing avatar, liked a variety of conservative news sources, organizations, and personalities, from the Wall Street Journal and The Hoover Institution to Breitbart News and Bill O’Reilly. “Natasha Smith”, our left-wing persona, preferred The New York Times, Mother Jones, Democracy Now and Think Progress. Rusty liked Tim Tebow and the NRA. Natasha liked Colin Kaepernick and

Our liberals were given log-ins to the conservative feed, and vice versa, and we asked our participants to limit their news consumption as much as possible to the feed for the 48 hours following the third debate, the reopening of the Hillary Clinton email investigation, and the election.

Not all of our participants made it through to election day. “You might as well have been waterboarding a brother,” said one of the participants, Alphonso Pines, after his first exposure to the right-wing feed.

But eight of our bubble-busters made multiple forays into the Facebook feed and were interviewed three or four times – one even said the experience influenced his final decision. Here’s how it impacted them all:

Inside the bubble

From Utah to St Louis, and Georgia to San Francisco, most of our participants were aware that they lived in a bubble.

“Twelve people have shared a story with me about the Hillary Clinton bus dumping human waste into the sewer system,” said Trent Loos, a farmer and radio host from central Nebraska. “I never see positive stuff about Hillary Clinton. I didn’t know that existed.”

Trent Loos, a conservative 50-year-old farmer from central Nebraska.
Trent Loos, a conservative 50-year-old farmer from central Nebraska. Photograph: Facebook

Nato Green, a comedian and writer who describes his political orientation as “somewhere to the left of Che Guevara”, describes a similarly sheltered existence.

“I find regular Americans incredibly exotic,” the native San Franciscan said. “I know Jill Stein people, and I know ‘don’t vote’ people, but I don’t know Trump people.”

Several participants said that they sought out opposing viewpoints outside of Facebook, by watching Fox News (for a liberal) or reading High Country News (for a conservative), but most had a generally one-sided experience within Facebook’s news feed.

“If I got any Trump supporters on my page, they’re in the closet,” said Pines, a retired union organizer and liberal who lives in Smyrna, Georgia.

‘Like reading a book by a fool’

If there was one thing that our participants agreed on, it was that the Facebook feed “the other side” reads is largely wrong.

“It’s like reading a book by a fool,” said Pines. “It’s hard to read something you know is a lie.”

Andra Constantin, a conservative 37-year-old project manager in the construction industry.
Andra Constantin, a conservative 37-year-old project manager in the construction industry. Photograph: Photo courtesy of Andra Constantin

Another liberal, Nikki Moungo from St Louis county, Missouri, went a step further: “It’s like being locked into a room full of those suffering from paranoid delusions,” she said.

 Loos said that he found the left-wing Facebook feed was too “confined” and he was frustrated by the liberal media’s attempts to “spin” and “justify” every negative story about Clinton.

Andra Constantin, a conservative project manager from Westchester County, New York, was frustrated by “this whole big brainwashing push to save the world from the horrible climate change”.

Both Constantin and Green agreed that a conservative Facebook feed in the run up to the election had more diversity of opinions than a liberal one, largely because Republicans were divided on supporting Trump while liberals were generally united behind Clinton.

“I didn’t see the issues being discussed,” Constantin said of the liberal feed. “Even though we can be hateful and nasty, at both ends of the conservative side we’re talking about the issues a bit more.”

When Green returned to his regular liberal feed after the third debate, he felt completely out of the loop with his cohort’s topics of conversation. “I logged in and I was like – bad hombres, nasty women, what is everyone talking about?”

‘They hate me’

For several of our participants, reading the alternative Facebook feed was not just surprising, but hurtful.

Pam Tau Lee, a retired community organizer and activist from San Francisco, also had difficulty stomaching the right-wing feed.

“Everything that they are saying is bad, I fall under that category,” said the fourth-generation Chinese-American. “The hateful stuff: that’s me. They hate me and my community and what I stand for.”

Pam Tau Lee, a retired community organizer from San Francisco.
Pam Tau Lee, a retired community organizer from San Francisco. Photograph: Courtesy of Pam Tau Lee

Kathleen Matz, who owns a pet care service in Oakland, California, found the “misogyny” on sites like Breitbart “hurtful”.

“I just stopped. I couldn’t look at it anymore,” she said.

But it wasn’t only the liberals who found the experience painful.

“I’m seeing a lot more hate from the liberal side,” said Constantin. “It’s all about how much of a horrible, fascist, racist, misogynist Trump is.”

On her own feed, Constantin found herself winnowing down her friends in order to avoid arguments.

“I did unfollow a lot of friends because I didn’t want to feel enticed to correct what they were saying and get in a fight,” she said.

“Honestly, I hated it,” said Janalee Tobias, a longtime conservative activist and member of Mormons for Trump from South Jordan, Utah. “I’m seeing a psychiatrist trying to get over the shock and the hate from the left,” she joked. “I thought this would be easier for me to handle, because I’m considered pretty open minded.”

Janalee Tobias, a longtime conservative activist.
Janalee Tobias, a longtime conservative activist. Photograph: Sam Levin for the Guardian

‘The needle moved’

For some of our participants, checking out the other bubble only confirmed their commitment to staying inside their own.

“I learned that [people on the right] are way more vicious and lack a certain maturity that I would expect of adults,” said Moungo, after the election. “This just absolutely confirmed it … They are irredeemable monsters.”

“Seeing the liberal feed pulled me further to the right,” said Loos. “Without getting the counterpoint, I was drawn more and more to the conservative side. Instead of luring me in, it pushed me away.”

But some of our participants found greater understanding from the experiment.

Kathleen Matz (right), a liberal, found the ‘misogyny’ on sites like Breitbart ‘hurtful’.
Kathleen Matz (right), a liberal, found the ‘misogyny’ on sites like Breitbart ‘hurtful’. Photograph: Courtesy of Kathleen Matz

Lee said she was impressed by the “cleverness” of right-wing messaging, which uses “words like working class and jobs and economic stability. That promise is so great that it overshadows everything else, and I could see that, if that’s the only thing that I saw, I could understand. I could be swayed.”

Asked whether that understanding had resulted in her having more empathy for Trump voters, Lee said: “I don’t know if I’m there yet, but I’m working on it. I come from a place where I want to build a movement coming from love and compassion, so I’m working on it.”

One of our participants, Todd Macfarlane, said his time on the liberal Facebook page influenced his final decision. A rancher and attorney from Kanosh, Utah, Macfarlane is a registered Republican who was considering supporting the GOP nominee, but ultimately chose not to vote for any presidential candidate.

“The needle moved,” he said after his first exposure to the liberal feed. “I was kind of more undecided as I looked at it … I was persuaded to think he’s a really bad choice.”

Macfarlane didn’t encounter any liberal news sources that convinced him to support Clinton, but his time on the feed helped him realize that a Trump presidency could be dangerous.

“It had to do with his overall temperament and decorum and demeanor,” he said. “It just reinforced for me the concern about what he might do with that much power.”

‘Maybe we should stop’

It wasn’t just his vote that changed, for Macfarlane. Since participating in the experiment, he said, “I’m a lot more interested in engaging with people who are open minded and are willing to talk about the whole picture.”

Nikki Moungo, a liberal from Missouri: ‘It’s like being locked into a room full of those suffering from paranoid delusions.’
Nikki Moungo, a liberal from Missouri: ‘It’s like being locked into a room full of those suffering from paranoid delusions.’ Photograph: Courtesy of Nikki Moungo

Constantin, who currently relies on Facebook for 100% of her news, said that she has concluded that the platform “seems to filter out credible news articles on both ends and feed sensationalist far left/far right things”.

“I have to be more proactive about getting good quality content,” she said.

Tobias said that exposure to the other side made her realize how difficult it might be to find common ground after the election.

“It’s frightening to me to see how much the left and the right are divided right now,” she said. To bring us back together, I don’t know what it’s going to take.”

For Green, the lessons of the election are more stark.

“Maybe we should stop having social media,” he said. “For all the things that social media has done in terms of making it easier for me to stay in touch with someone that I was vaguely friends with in college, maybe the ability with social media for people to construct their own reality to create a mob is not worth it.”

Categories: Uncategorized

For Sale: Vintage Levi’s, Worn Only a Couple of Times, Bought in 1893

November 16, 2016 Leave a comment

For Sale: Vintage Levi’s, Worn Only a Couple of Times, Bought in 1893


If you’ve got an extra $100,000 sitting around you may be interested in some very vintage Levi’s currently up for auction. Dated at around 1893, these essentially brand new jeans belonged to Solomon Warner, who apparently only wore them only a handful of times before storing them away.

Unlike modern Levi’s this 123 year-old pair of work pants has hand-hammered rivets and single stitching throughout – also notice that sweet selvedge waist band. There aren’t any belt loops to speak of and they only have one back pocket, which might be deal-breaker to some, but when you consider the history behind these jeans you might be able to justify the purchase. Or at least fantasize about it.

The jeans go up for auction this Saturday in Lisbon Falls, Maine.

Categories: Uncategorized

Farhad’s and Mike’s Week in Tech: Gaming as Prophylaxis to Elections

November 5, 2016 Leave a comment



Saturday, November 5, 2016

The New York Times

For the latest updates, go to »

The New York Times
Sheryl K. Sandberg, the chief operating officer of Facebook, in January 2016. Facebook’s user growth defies the usual trajectories for social media companies.
Sheryl K. Sandberg, the chief operating officer of Facebook, in January 2016. Facebook’s user growth defies the usual trajectories for social media companies. Ruben Sprich/Reuters

Farhad’s and Mike’s Week in Tech: Gaming as Prophylaxis to Elections

Each Saturday, Farhad Manjoo and Mike Isaac, technology reporters at The New York Times, review the week’s news, offering analysis and maybe a joke or two about the most important developments in the tech industry.
Mike: Good morrow, Sir Farhad. How doth thou feelest this faire morning?
Do you like the way I’m talking? I’m really into this video game where I’m a witch hunter in like the 1400s and have to speak to everyone like this. Then I hack up scary monsters with my sword and cool potions. It’s very much like my real life.
Farhad: It’s interesting that you mention that. To distract myself from this crazy election, I’ve been playing Mario games on my kids’ Nintendo Wii. But I guess I’m still not in a good mood, because I started getting annoyed that Princess Peach keeps getting herself kidnapped. She seems pretty careless, if you ask me.
Mike: Right, onward toward our voyage into thee wild beasts and demons of technology!
So on Halloween, a new streaming video Q. and A. app called Whale was released, winning over the hearts and minds of at least one tech blog in Silicon Valley. “Whale” makes me immediately think of Twitter’s faulty “fail whale,” so I’m not sure about the whole branding issue here. But it was built by this guy Justin Kan, who’s basically been doing (and making big bucks off) live video stuff on and off for years. So, we’ll see.
Speaking of live video, the Vine guys are back with another video app called Hype. It, too, focuses on live streaming video, and apparently incorporates some other stuff. I’m sensing a theme here.
Call me old, or something, but it’s starting to bore me. Maybe my life isn’t cool enough to broadcast live all the time.
Farhad: I haven’t heard of Hype (ironically), but someone did send me a Whale message the other day, so I checked it out. It actually seemed pretty interesting. Lots of people have tried to build question-answering apps over the last few years, but I haven’t seen a video-based service before, and that could be a compelling twist. Imagine the hordes that would pay to see us answer questions about how to succeed in life?
Mike: Now that right there is irony. Onto some other stuff. Instagram debuted some commerce features on its platform, which basically turn some photos into pages that allow users to pick out and buy stuff they see. The guy in charge of the project told me he thinks of it a lot like a catalog you and I may browse but, uh, for your phone.
All I know is, if it shows me anything like the weird gadgets they have in SkyMall, I’m down.
Farhad: This seemed like a big deal to me. I think of Instagram and Pinterest (which also has a version of this feature) as the digital evolution of glossy fashion magazines — people scroll through them for ideas and inspiration, which means they’re often primed to buy stuff.
I’ve argued before that Amazon’s dominance means there isn’t much room online anymore to create new e-commerce businesses, but one thing Amazon doesn’t do well is give you ideas for things you might want but don’t know about yet. Instagram could fill that hole, I think. I mean, if you saw a robotic jar opener in your feed, wouldn’t you buy it? I would!
Mike: The one time I tried to actually buy something from an Instagram ad, some concert tickets, they had already sold out. Huge bummer.
Oh, something else to note. Facebook is still a moneymaking machine, crushing Wall Street estimates yet again with its quarterly earnings this week. What’s most mind-blowing to me is that they continue to grow ever larger, nearly at 1.8 billion monthly users to date, despite being totally ginormous already.
Imagine that: Already serving one fourth of the world and still growing like a weed. I truly don’t understand how that happens. Sheryl Sandberg, Facebook’s chief operating officer, told me it was because they have a “great product” which, uh, simplifies things a bit. I really want to know the secret sauce.
But what goes up must come down, and analysts are freaked out about Facebook reaching the limits of “ad load,” or how many ads they can jam into the News Feed over time. Which, I think, is a reasonable concern if your main worry is how Facebook is going to keep making more and more money. A rather base concern to me, but hey, I don’t work on Wall Street.
Farhad: Yeah, I was a bit surprised by Wall Street’s reaction to the news that so many people are using a single product so often. It’s evidence of finance guys’ short-termism.
Sure, in the next few years, it’s possible Facebook’s ad business may not grow as fast as it’s been growing. But getting that many people hooked is an incredible foundation on which to build all kinds of new products and other ways to make money. If your product is a daily addiction for nearly two billion people, how can you lose?
Mike: Right. So let’s talk about something incredibly boring yet surprisingly important: Collaboration!
This week, the world’s least threatening war was waged between Microsoft and Slack, which now offer two competing enterprise workplace collaboration products. Good Lord, I almost fell asleep saying that.
Farhad: Wait a minute, I think part of the reason you’re putting us all to sleep is you’re calling them “workplace collaboration products.” Aren’t they just group messaging apps? Basically, you see your co-workers in a chat room and send them funny messages and GIFs all day.
Mike: I’m pretty sure our co-workers hate that we use it like that.
Farhad: Also, Slack offers deep integrations with third-party apps, allowing you to control all kinds of other workplace software (like your expense reporting or customer service tools) through your messaging app. That’s what we’re talking about.
Mike: Yes, O.K., fine. It can do all that stuff, and Slack loves to tout it. But at least one of the primary aims, as I see it, is to eventually kill off email as the primary way of how we communicate with one another internally. Which is a noble goal, in this age of reply-all disasters.
So it’s a bit snoozy, but it’s key to the future of how we work. As more of us telecommute and forgo regular trips to the office — I’m writing this on the floor of my apartment right now! — we’re growing increasingly reliant on services like Slack (or Microsoft Teams) to stay in communication with our co-workers. You and I do most of our private chatting on Slack when we’re not tweeting. Or, you know, talk about “Game of Thrones” with other co-workers.
So the conceit is, perhaps one or a handful of companies will be responsible for providing the connective tissue that serves us all in our nifty workplaces of the future. Slack, so far, has been doing a good job where many others like Yammer, a Microsoft-owned product, mind you, have so miserably failed in the past. Now, Microsoft wants another crack at the problem, and is using its incredible distribution clout with Microsoft Office to give its new product away to paying subscribers.
Slack is probably freaking out, as was slightly evident by the full-page ad they put out in The Times this week. (Our business side thanks you for the $$$, Slack!)
What say you about collaboration? Isn’t this incredibly important to you?
Farhad: Yeah, I think these could be a big deal, and I think Microsoft is wise to enter this area. Slack is doing very well. Companies keep signing up for it, and as they start recognizing how terrible email has become (thanks, Hillary!), I suspect more will turn to chat apps.
And Microsoft has a real shot here. Slack has momentum, but Microsoft has a huge sales staff and deep connections with I.T. staff at businesses across the world. In its full-page ad, Slack confessed to being a little bit scared of Microsoft’s big push. I think it should be.
Also, are you going to join my Microsoft Team?
Mike: Yes, but only if we use it as a gaming chat room, too. To the battlefield, Sir Farhad!
Categories: Uncategorized

Textile and Apparel Imports Tumble

November 4, 2016 Leave a comment

Textile and Apparel Imports Tumble as Shipments from Most Major Suppliers Fall

Monday, November 07, 2016

The Department of Commerce’s Office of Textiles and Apparel reports that monthly imports of cotton, wool, manmade fiber, silk blend, and non-cotton vegetable fiber textile and apparel products totaled 5.49 billion square meter equivalents in September, down 9.6 percent from August and 5.9 percent from September 2015. Textile imports totaled 2.96 billion SME, down 12.8 percent from August and 6.0 percent from the previous year, while apparel imports of 2.53 billion SME were down 7.3 percent from August and 5.8 percent from a year earlier.

Total year-to-date imports were 47.3 billion SME, down 2.4 percent from the previous year, as textile imports fell 3.0 percent to 26.9 billion SME and apparel imports lost 1.6 percent to 20.4 billion SME.

For the year ending in September, imports of textiles and apparel totaled 62.4 billion SME, down 1.5 percent from the same period a year earlier, as textile imports dropped 2.5 percent to 35.5 billion SME and apparel imports fell 0.3 percent to 26.9 billion SME.

With respect to specific sources, imports of textile and apparel products (except cotton and silk blend textiles) saw the following changes in September.


Sept. imports (SME)

Monthly change (%)

Year-on-year change (%)


2.80 billion




402.5 million




355.5 million




202.0 million




194.1 million




172.7 million




124.4 million



South Korea

122.4 million




100.1 million




86.9 million



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Categories: Uncategorized

Microsoft Is Looking Like the New Apple

November 4, 2016 Leave a comment

MIT Technology Review.

A pair of events this week suggest one company is charging ahead, while the other is stuck in a product rut.

This week, one giant technology company looked like an innovator, launching a sleek new suite of forward-looking hardware to help media professionals work more effectively. Another added a row of buttons to an existing computer. In the past, Apple would have been the former—for the moment, at least, that role has shifted to Microsoft.

At an event in New York on Wednesday, Microsoft unveiled the sleek, futuristic-looking Surface Studio: a 28-inch all-in-one PC that converts into something akin to a digital drafting table. Reclined at about 20 degrees, it can be used with a dedicated stylus and so-called Surface Dial—a small puck that adds a mechanical means of interacting with the touchscreen.

Microsoft also launched a new set of tools to create art in 3-D, which the company imagines people will view using its Hololens. Or, perhaps, a VR headset, given that Microsoft also made good on its promise to help make the devices ubiquitous. It’s been working with HP, Dell, Lenovo, Asus, and Acer, and promised that all will soon all ship VR headsets for $300.

Microsoft’s Surface Studio is somewhere between a desktop computer and a futuristic drafting table.

Apple, meanwhile, showed off its latest hardware offering on Thursday: an updated version of its MacBook Pro laptop. With—drum roll, please—a new row of buttons. They are, admittedly, very smart buttons. Actually a slim second screen, they adapt depending on which program is being used, and there’s also Apple’s fingerprint-sensing TouchID built in to enable login, payments, and other secure operations.

These, then are the hardware treasures that the two tech giants chose to show off on consecutive days. There is, to be sure, plenty of criticism to be levelled at Microsoft’s new offering: the Surface Studio is esoteric, undoubtedly a niche product, and costs an eye-watering $3,000. But Apple’s pricing isn’t exactly a thrift store option: the 15-inch notebook start at $2,400.

More important than price is what the announcements signal about what the companies are trying to achieve. Microsoft is now attempting to push the boundaries of what computing looks like, by trying to change the way we interact with desktop devices and providing the tools for us to become more involved with the virtual world.

Apple, meanwhile, appears to be stuck in a rut. As we’ve explained before, it seems to be struggling to look far beyond its existing products. Instead, it’s simply adding new features to already successful devices rather than reinventing our relationship with technology.

None of this is to say that Microsoft will succeed. Its new products are squarely aimed at the creative professionals that would typically buy Apple products, and winning them over will be a tough fight. But the status quo can only be challenged by products that don’t fit the existing mold. Just look at the iPad, which many thought would never go beyond a niche product when it first launched.

Or, if you’re Apple, perhaps look away from it instead.

(Read more: Wired, Gizmodo, “Intel and Microsoft Are Teaming Up to Make Virtual Reality Ubiquitous,” “Why Apple Can’t Match the iPhone’s Success”)

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