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Listen In: The Year in Video and TV

 

Listen In: The Year in Video and TV

eMarketer’s TV and video analysts recap the key trends of 2016—and offer some predictions for 2017—in the latest edition of the “Behind the Numbers” podcast. Read Article

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eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2017Feeling fuzzy on the latest progress on the cross-device targeting front? Hoping to get a pulse on what’s in store for 2017? Join us for a complimentary webinar as we take our annual look at the changing capabilities and technologies in cross-screen targeting.

Reserve my seat.

Hacker Group Said to Steal Up to $5 Million in Fake Video Ad Views Daily

Cyber security firm White Ops uncovered what it claimed is the largest digital ad fraud ever, a complex scheme coordinated by Russian hackers that faked video ad views on publishers including ESPN.com, CNN.com, Yahoo.com and thousands of other domains. Read Article

eMarketer Podcast: Checking the Temperature of the Holiday Shopping SeasonIn eMarketer’s latest episode of “Behind the Numbers,” host Marcus Johnson sits down with analyst Yory Wurmser to discuss eMarketer’s holiday shopping forecast and what the latest data says about retail performance now that the shopping season is in full swing.

Read the article.

Retailers Are Shooting Themselves in the Foot With Holiday Discounts

It looks like retailers are chasing themselves down the rabbit hole in the race to entice consumers. More than half of this year’s holiday online orders to date were made with some sort of promotion thrown in. Read Article

Are Consumers Ready for AI?

Artificial intelligence had a breakthrough year in 2016, not only with machine learning, but with public awareness as well. And most marketers believe consumers are ready for the technology. Read Article

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PayPal Files Copyright Suit Against India’s Digital Payment Provider Paytm

This week Indian media picked up on a copyright complaint filed by PayPal against homegrown digital payment service Paytm based on logo similarities. PayPal’s move may be too late to do much to stop Paytm’s growth, which has benefitted both from demonetization and the benefactions of Chinese firms Alibaba and Ant Financial. Read Article

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Go to Amazon. Click. Repeat.

If you think Amazon is America’s favorite mall, the data backs you up. Eight in 10 US Amazon shoppers purchase something from the ecommerce giant at least once a month. Read Article

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Recommended Reading: December 21, 2016

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: EU, Facebook beef; Uber’s losses; Thailand hackers strike again; Amazon sells out of personal assistants; and more. Read Article

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New in eMarketer PRO this week:

Report: US Social Commerce 2017
Report: Cross Device Targeting
Report: Television Update: The Shift in Ad Currency
Not a PRO subscriber? Find out how to become one.

eMarketer Webinar: Cross-Device Targeting—What to Watch for in 2017

Feeling fuzzy on the latest progress on the cross-device targeting front? Hoping to get a pulse on what’s in store for 2017? Join us for a complimentary webinar as we take our annual look at the changing capabilities and technologies in cross-screen targeting. Reserve My Seat

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