1. Whites Only Policy at Vetements and Balenciaga by Jason Campbell
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
2. Fashion Designers Deserve the Same Protection as Other Creatives by Susan Scafidi
Copying is doing more damage to designers than ever before, but the legal system in many countries has yet to act, argues Susan Scafidi.
3. The Fashion Tech Revolution Needs More Women by Rebecca Minkoff
For new digital innovations in fashion and retail to resonate with female customers, women must be part of the technology teams that build them, argues Rebecca Minkoff.
4. ‘Buy Now, Build Now’ is the Real Revolution by Áslaug Magnúsdóttir
Brands must bring consumers into the buying process and build new production capabilities, so demand for new designs can be fulfilled in days, not months, argues Áslaug Magnúsdóttir.
5. The Problem with ‘Buy Now’ by Pascal Morand
Consumer-driven ‘buy now’ strategies can damage fashion brands, argues Pascal Morand, executive president of the Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode.
6. Offline Escape and the Future of Retail by Doug Stephens
The success of festivals like Coachella shows people crave physical experiences. Filling stores with screens is fundamentally misguided, argues Doug Stephens, founder of Retail Prophet.
7. The Rise of the Fashion Hipster by Eugene Rabkin
Catering to the fashion hipster — whose purchases are driven by irony, camp and insider humour — risks making promising brands the flavour of the day, argues Eugene Rabkin.
8. Stage Experiences or Go Extinct by B. Joseph Pine II
Goods and services are no longer enough — stores must deliver personal, memorable experiences, argues B. Joseph Pine II.
9. Fashion Needs a New Rhythm by Karen Walker
The biggest challenge for brands from distant markets is not their geography but the timing and pace of the global fashion system, argues Karen Walker.
10. There’s No Point Being a Well-Dressed Corpse by Tricia Ronane
The super rich now consume health and wellness experiences much like Hermès bags, but with a more long-lasting and authentic effect, argues Tricia Ronane.
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