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The Best of BoF 2016 | Top 10 Media Stories


1. Is the New Style.com Working?

Inside Style.com’s open-plan offices in the Camden neighbourhood of London | Source: Courtesy

It’s been just over a month since the launch of Condé Nast’s new e-commerce venture. Is it working? BoF’s Vikram Alexei Kansara sits down with Franck Zayan, president of Style.com, to investigate.

2. What’s Going on at Condé Nast?

Source: Condé Nast

The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.

3. How Instagram’s New Feed Will Impact Brands and Influencers

Illustration: BoF

What does Instagram’s new algorithmic feed mean for the platform’s lucrative influence economy?

4. Can Cost-Cutting Save Magazines?

Illustration: Costanza Milano for BoF

In the face of falling print ad sales and circulation figures, publishers are experimenting with new ways to cut cost, including pooling staff and sharing content.

5. Condé Nast to Launch Vogue Arabia

Deena Aljuhani Abdulaziz, editor-in-chief of Vogue Arabia | Source: Courtesy

BoF can reveal that Condé Nast will launch a Vogue Arabia edition online in the autumn, followed by a print magazine next spring, appointing Saudi Princess Deena Aljuhani Abdulaziz as its editor-in-chief.

6. How Snapchat Killed the Homepage

L: Hearst and Snapchat's Sweet, R: Clique Media's Obsessee.com | Source: Sweet/Obsessee

In an attempt to woo Generation Z, publishers are launching social media-only concepts.

7. The Art of Disclosure: FTC and the Influence Economy

Digital influencers on Instagram | Source: Instagram/@lauramercier, @nicolettemason, @songofstyle, @manrepeller, @chrisellelim, @sincerelyjules

As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?

8. How Newspaper Supplements Took on Fashion Magazines

The Sunday Times' Style, T: The New York Times Style Magazine, The Wall Street Journal's WSJ., The Financial Times' How To Spend It, Le Figaro's Madame Figaro, La Repubblica's D | Photo: BoF

While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?

9. Publishers Bet Big on Special Editions

Source: BoF

Bookazines and special interest publications offer struggling print magazines high-margin revenue opportunities and the promise of new readers. But are they cannibalising the already-dwindling audience for monthly editions?

10. Is Branded Content Buoying Fashion Publishers?

Gucci's Pre-Fall video campaign | Source: Courtesy

Fashion publishers are pushing sponsored content to make up for declining traditional print advertising revenues. Is it working?

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