Home > Uncategorized > eMarketer on Cross-Device Targeting

eMarketer on Cross-Device Targeting

Marketers are finally growing familiar with cross-device targeting, even if they are not expertly executing on it yet, Fisher says in the latest episode of eMarketer’s “Behind the Numbers” podcast.
January 20, 2017

Listen In: A Conversation About Cross-Device Targeting with Lauren Fisher

Marketers are finally growing familiar with cross-device targeting, even if they are not expertly executing on it yet, Fisher says in the latest episode of eMarketer’s “Behind the Numbers” podcast. Go to Article

The Mobile App Industry Year-in-ReviewIn 2016, the mobile market maintained strong momentum and saw significant growth in usage, downloads and revenue. The App Annie annual report examines the key trends driving the growth of the app economy, and takes a closer look at some of the stand-out countries, categories and apps.

Download the report

Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth

Bloomberg’s website attracts the majority of its mobile audience, but the publisher reaches its most engaged users through its app. eMarketer’s Tricia Carr spoke with M. Scott Havens, global head of digital at Bloomberg Media, about what drives the most engagement across mobile web and apps. Read Interview
An interview with:
M. Scott Havens
Global Head of Digital
Bloomberg Media
Download: Connected Consumer RoundupWith consumers accessing the internet from multiple screens, companies like Hyundai and Sonos are finding innovative ways to reach them across devices. This Roundup will help you understand which devices are most used, how consumers are using them and what newer technologies are catching on.

Receive my copy.

Mobile Gaming Sees Rapid Revenue Rise in Southeast Asia

Consumers are spending big on mobile games in Southeast Asia, where people’s high level of engagement and the apps’ increasing popularity with younger gamers is leading to expanding revenues for game companies. Read Article

chart-image

Recommended Reading: January 20, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google buys millions of ads on Google to sell its products; Amazon, Flipkart drop bid for Souq; and more. Read Article

New in eMarketer PRO this week:

Report: Digital Video Advertising Best Practices 2017
Report: Worldwide Digital Video Viewers: eMarketer’s Estimates for 2016–2020
Report: B2B Mobile Marketing and Advertising 2017
Not a PRO subscriber? Find out how to become one.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: