Home > Uncategorized > Activewear Brands Emphasize Quality in an Oversaturated Market

Activewear Brands Emphasize Quality in an Oversaturated Market



With so much activewear flooding the market as consumers pursue wellness beyond their wardrobes, brands are working to combat this dilemma and stay relevant by touting quality in their branding and supply chain initiatives.(Read More) 
Though some consumers do care about sustainability, it isn’t the first thing they think of. (Read More)
It’s official. Coach, Inc. is snapping up shares of handbag brand Kate Spade.(Read More)
The Latest in Financial News

Abercrombie & Fitch, which had been rumored to be weighing takeover bids, may have a new owner in the next 30 days, if new speculation can be believed. And the front runner in the race to snap up the former logo-heavy teen retailer and its sister brand Hollister is American Eagle. In the meantime the company continues to try to turn around its namesake brand. See what its Q1 results reveal. (Read More: Abercrombie Losses In Line With Expectations, American Eagle Readies Takeover Bid)
Selling off assets and cutting costs lead Sears to an income gain in the first quarter while sales and revenue continue to drop. More cutting measures are scheduled to help the flailing retailer reach its goal of $1.25 billion cost reduction this year. Meanwhile, PVH and Guess are reaping the rewards of having brands that are popular internationally.(Read More: Financial Roundup: Sears Sees Cost Cutting Benefits, PVH Raises Guidance, Guess Boosted by International Gains)
As Christopher Bailey, Burberry chief creative and chief executive officer, gets set to exit his CEO duties, the brand continues to struggle. Under Marco Gobbetti, the brand hopes to steady the foundation for a turnaround. New York & Co. finds some success for Q1 thanks in part to high profile celebrity collaborations. (Read More: Financial Roundup: Burberry Struggles as Reins Set to Pass, New York and Company Banks on E-Commerce)
Perry Ellis sharpened its delivery and inventory in a quest to boost margins leading to a drop in revenue, while the Bon Ton continues to push its omnichannel agenda as comp store sales sag and ecommerce traffic grows. The Gap rides Old Navy’s sales success to an increase in income. (Read More: Financial Roundup: Perry Ellis Revenues Gain, Gap Inc. Shapes Up, Ralph Lauren Beats the Street and Omnichannel Boosts Bon-Ton)

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