Home > Uncategorized > Roundup: Search Marketing 2017 News

Roundup: Search Marketing 2017 News

J.C. Penney targeting college living furnishings to drive sales

J.C. Penney is hoping a full-throttle focus on college kids’ desire for furnishings will help spur sales though it’s going to be a challenge given hefty competition. The retailer is launching 500 ‘dorm shops’ within stores, highlighting everything a college…

Ann Taylor, Lane Bryant, Dress Barn join list of latest retail store closings

The list of retailers shuttering brick-and-mortar locations is getting a bit longer. Several brands, owned by the Ascena Retail Group, are prepping the closure of 250 to 650 stores in the next two years, according to a ABC7 report. The…

Walmart: We’re making inroads against powerhouse Amazon

Walmart is beginning to close in on Amazon’s territory as top online retailer and its online operations chief attributes the successful strategy, in part, to the acquisition of Jet.com. “I can tell you we are happy with the moves we’re…

Gymboree files Chapter 11, hundreds of stores will close

Gymboree, a children’s clothing retailer, will remain in business but has filed Chapter 11 bankruptcy and will close at least one third to half of its 1,281 locations. The court filing notes the retailer is mulling the closure of 375…

Walmart pilots self-service kiosk for fast online order delivery

A few lucky Walmart shoppers in Oklahoma City are the first to test an automated kiosk being used to distribute online grocery orders in under a minute. After placing their online order, customers select self service for pickup at the…

SoftBank buying Boston Dynamics to boost robotic advancements

Robotics pioneer Boston Dynamics, owned by Google’s Alphabet Inc., is being acquired by SoftBank Group Corp. The move, according to SoftBank Chairman and CEO Masayoshi Son, is all about advancing robotic technology and driving what he calls the “information revolution.”…

Consumers love tech in the brick-and-mortar retail experience

A new Bouncepad survey reveals U.S. consumers love stores that offer technology and they want more tech options in the shopping experience. The study results, as outlined in this infographic, cite that three out of four want more tech and say they are more likely to visit a retailer if wanted tech was available.

Palace Station Casino deploys large LED displays for bingo room

NanoLumens recently installed two LED displays at the Palace Station Hotel and Casino in Las Vegas. The displays include a 1.5-foot tall by 56-foot wide Nixel Series displays on the Casino’s bingo entrance and a 9.45-foot tall by 15.75-foot wide…

Handbags ruled in Mom’s day shopping this year

When it comes to buying something for mom on her special day, a good number of consumers hit the handbag and purse aisles, according to a new research from Loop Commerce. Accessories ruled, followed by apparel, health and beauty, and…

Hackers target digital signage in Liverpool, England

Recently, hackers hijacked an outdoor display in Liverpool England to display the message, “We suggest you improve your security. Sincerely, your friendly neighborhood hackers.

Lululemon stretches marketing focus beyond the yoga realm

While yoga enthusiasts remain a prime focus, Lululemon is stretching its marketing bandwidth to lure in other active consumers, such as those who surf. The retailer’s latest marketing strategy, according to an Ad Age report, is all about how yoga…

Apple Pay Cash to debut this fall as mobile P2P market expands

One of the worst kept secrets in payments became official Monday when Apple revealed its entry into the person-to-person payments market with an upcoming system that will enable users to complete P2P transactions using iMessage. Apple made the announcement at…

Consumers hungry for 3D printing, targeted notifications

A new Interactions survey on what shoppers want from retail technology reveals consumers are hungry for targeted notifications in the shopping experience and would love to have 3D printing available. The study, “What Shoppers Want from Retail Technology,” surveyed more…

Costco sales, earnings beat analysts’ expectations

Don’t tell Costco the retail industry is under siege because it won’t believe you. The company posted quarterly sales and earnings besting analysts’ expectations. Store traffic and average spend both jumped in the most recent quarter — with sales increasing…

AEVI, Tanda partner up on POS collaboration

Australian-based Tanda, a cloud-based payroll and rostering provider, is partnering with AEVI and its Global Marketplace, a B2B app store for smart POS. “This collaboration will enable merchants in the retail and hospitality space to streamline their workforce management via…

Graduation time is boom time for retailers

Consumer spend on graduation is predicted to hit an all-time high this year. A survey published by National Retail Federation, conducted by Prosper Insights & Analytics, states spending will hit $5.6 billion, according to a press release. That figure would…

CVS revamps to lure in health and trend-focused shoppers

CVS is revamping beauty and skin care areas in stores in a quest to grab the attention of the health-focused and trend-focused consumer and the strategy includes thousands of new products, a new brand line and specific store product areas….

Google aims to track shoppers beyond online behavior

Google wants to know what consumers are buying offline so it can hone its digital advertising strategy. The search giant is prepping a system that will move offline after an online consumer is done browsing to learn what they’re looking at and buying in brick-and-mortar stores.

Shoe Palace slips on Aptos platform to boost customer experience

Athletic footwear and apparel retailer Shoe Palace is tapping the Aptos Singular Commerce Platform to boost its omnichannel customer experience and streamline retail operations. The 24-year-old retailer, which runs 118 stores nationwide and an e-commerce channel, is focused on providing…

Amazon’s Bezos: We’re not resting on our laurels

Amazon.com, celebrating its 20th year, isn’t about to start pulling back in any way, shape or form. In fact Amazon CEO Jeff Bezos made a big point about just that during the recent annual shareholder’s meeting. “There’s no rest.

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