Home > Uncategorized > Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence

Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence

 

Systems Integrators Are Delivering What Vendors Still Can’t

Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack. Read Interview
Tony Branda
Chief Data and Analytics Officer, Embrace Home Loans
eMarketer Roundup: Right Message, Right Time, Right TargetWith advanced marketing technologies comes a slew of data advertisers can use to grab the attention of their consumers at key moments in their path to purchase. This Roundup looks at how personalized messaging delivered at the right time is crucial in today’s fragmented customer journey.

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Many marketers anticipate that technologies like augmented reality and artificial intelligence will affect their business in the next 12 months, more so than a year prior. Read Article

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