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eMarketer Daily Week’s Top Articles

 

June 25, 2017

Interview of the Week

Marketing in China: To Stretch Budgets, Take Global Content and Localize It

Francis Bea, general manager and marketing director of Zero Zero Robotics—creator of the flying Hover Camera—talks about the company’s localization strategy, which allows it to reach consumers around the world despite limited means. Read Interview
An interview with:
Francis Bea
General Manager and Marketing Director
Zero Zero Robotics

Chart of the Week

chart-image

eMarketer Roundup: Right Message, Right Time, Right TargetWith advanced marketing technologies comes a slew of data advertisers can use to grab the attention of their consumers at key moments in their path to purchase. This Roundup looks at how personalized messaging delivered at the right time is crucial in today’s fragmented customer journey.

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