Home > Uncategorized > Clothing retailer drives mobile shopping forward with Shopgate app platform

Clothing retailer drives mobile shopping forward with Shopgate app platform



July 20, 2017

Texas Humor, a clothing brand focused on state pride, is using Shopgate’s mobile commerce platform to build an enhanced mobile shopping app for customers.

The quest is to both help shoppers and achieve deeper customer engagement via unique content capabilities, and lead to higher sales conversions, according to a press release.

The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobile content, delivering a true-to-the-brand mobile shopping experience.

“We have high engagement rates with our customers, and our statistics showed most people were buying our products off of mobile devices,” said Jay B. Sauceda, founder, Texas Humor, in the release.

“We wanted to provide a mobile app that served as an entirely different experience from our website. With Shopgate, we have been able to continue utilizing our well known ‘humor’ by marketing our products through targeted push notifications, resulting in even greater customer engagement. As a small company, we didn’t have the means to develop a custom mobile app ourselves. Shopgate has allowed us to generate user-friendly content and target our customers in a way we know they like to shop: on their phones.”

Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: