Home > Uncategorized > Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance

Holiday Email Marketing Guide: How Day of the Week and Offer Type Impact Email Performance

ylm_logo_no_circle_no_white_2.png

http://www.yeslifecyclemarketing.com/system/files/2017_Holiday_Email_Marketing_Guide.pdf

EXECUTIVE SUMMARY:
The holiday season is often the busiest and most lucrative time of the year for many brands. In 2016, holiday sales increased
by 4 percent over 2015, generating revenue of $658.3 billion.1

In addition, online sales increased by 12.6% year-over-year which
shows that holiday shopping is transforming with the shift to ecommerce. To help brands capitalize on trends as they plan
their 2017 holiday email marketing initiatives, Yes Lifecycle Marketing analyzed almost 8 billion emails sent in Q4 2016 via its Yesmail360 platform. Our analysis uncovered insights spanning email engagement and conversion rates and identified key
takeaways that can help brands drive sales during the 2017 holiday season.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: