Archive for March, 2018

Welcome to the Levi’s Unzipped Newsletter

March 26, 2018 Leave a comment


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Countdown to Land’s End Swimwear Sale

March 26, 2018 Leave a comment


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At our stores, outlets & full-line U.S. Sears stores. Find a location near you.
A guarantee so simple, it’s only two words long.
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How to Use Facebook Ads for Market Research

March 26, 2018 Leave a comment

How to Use Facebook Ads for Market Research
Do you sell products or services on FB? Wondering how to test your targeting and messaging? Learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy.


The Marketer’s Field Guide
Want to effectively engage with consumers across every channel? Ready to inspire more customer actions and close more deals with your messaging? Find out how to achieve exceptional 1-to-1 consumer engagement at scale, across your entire brand experience.

Mike Stelzner – Founder, Social Media Examiner

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STTAS EMEA Trade Weekly 26 March 2018

March 26, 2018 Leave a comment


EU takes on digital giants with new revenue tax
“Under the current proposal — which needs to be approved by all EU member countries before becoming a reality — EU governments stand to collect some €5 billion a year in revenues from the proposed 3 percent tax, which is a major shift from the traditional policy on corporate tax that goes after company profits where they are booked.”
[Politico]EU leaders show UK the Brexit runway
“The ambition on the U.K. side is to secure a bespoke Brexit deal — one that maintains as many of the benefits of U.K.-EU trade as would be feasible outside the single market and the customs union. And they seem increasingly confident that they can achieve it. On the Brussels side, there is still a bright red line when it comes to any attempt by the U.K. to cherry-pick EU benefits.”

Middle East
Total to seek waiver if U.S. reimposes sanctions on Iran
“US sanctions will resume unless Trump issues fresh ‘waivers’ to suspend them on May 12.”
[Tasnim News Agency]
New US$1bn financing programme to promote South African trade
The financing will support the South Africa-Africa Trade and Investment Promotion Programme, which “will focus on South Africa-based entrepreneurs, helping them join regional supply chains. It will offer trade and project financing, guarantees, twinning/business matchmaking services, export logistics facilitation, capacity-building and trade information and advisory services to companies seeking trade and investment opportunities in Afreximbank’s member states.”
[Global Trade Review]One-month pilot production phase begins at Algeria-Turkey textile factory
“The factory will be built over an area of ​​250 hectares in Sidi Khattab, in the north western province of Relizane, and includes eight units which will produce various types of textiles under the project’s first phase. According to the ministry statement the second phase of the project will include 10 factories that will produce ready-made garments, industrial fibres, denim, and knitted and woven fabrics.”
[Middle East Monitor]

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Europe & CIS

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just-style Daily Newsletter

March 26, 2018 Leave a comment
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Sears jumps back into consumer electronics

March 26, 2018 Leave a comment
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Brands on the Comeback; Amazon Ads; Value Fashion The numbers you need to know today

March 22, 2018 Leave a comment



Brands on the Comeback; Amazon Ads; Value Fashion

The numbers you need to know today

March 20, 2018

Zombie Brands:, the poster child for late-’90s ecommerce fails, is being revived (at least in name) as a grocery delivery service. This is an increasingly crowded space, but the company is focusing on bulk purchases, which would put it in competition with Boxed Wholesale and KB Toys is also potentially being revived. The name was bought in 2016 by a firm that repurposes defunct brand names, with the intention of using it for an online store. With Toys “R” Us’ demise, though, KB Toys might get new life in pop-up retail.

Good News for Advertisers: Amazon is forecast to take a greater share of ad revenues, eMarketer estimates, so retailers might want to know how shoppers interact with ads on the online platform. According to CPC Strategy, 65% of US internet users said they rarely notice ads on Amazon, and around one-quarter described Amazon ads as useful and helpful, which sounds promising for advertisers. Only 9.6% didn’t trust ads on Amazon.


Download: eMarketer US Mobile Usage & Ad Spend Snapshot

eMarketer’s Snapshot of infographics illustrates our US estimates on mobile usage and ad spending activities from in-app ads, to mobile ad formats and more. Compliments of Oath, eMarketer’s industry-leading research will help marketers recognize the opportunities within the 2018 mobile landscape.

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Discount Fashion Winners: Off-price retailer T.J.Maxx tied with big-box discounter Target for first place among value-oriented fashion retailers, with 47% of the US consumer vote, per research from Market Force Information. When it came to specific attributes, different stores came out on top. Burlington was ranked first for merchandise selection (36%), ability to create a “look” (37%) and ability to find correct sizes (37%). Ross Stores scored highest (57%) in value for money spent. Target had the top website: Over half (51%) of respondents had visited it in the past 90 days, and 72% went on to make a purchase.

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