Posts Tagged ‘fashion’

The Ultimate Guide to Wearing a Chambray Shirt

January 14, 2014 Leave a comment

UPDATE (Feb 27 2013): If you like this article – you should ‘Like’ Confessions of a Product Junkie’s brand new Facebook page to get updates when there are more fashion how to’s and articles like this one.

Chambray and denim shirts have been popular for quite a few seasons now, and for good reason. They are, hands down, one of the easiest trends to wear. They’re also the glue that ties many other spring trends together (as you’ll see in this guide).

Personally, I’m a huge fan of the chambray. Some of my favorites are from J Crew (I have this one), Lauren by RL and Urban Outfitters.

More options…

However, I’m sad to see that many women have avoided purchasing a chambray because they’re just not sure how to wear them. That’s where I come in. Because one of the questions I get asked most often is how to pull off the chambray (or I get asked how to wear other things and the answer is always “with a chambray!”), I decided it was time to put together a guide. So here are my tips for wearing a chambray or denim shirt. Enjoy!

Image on left via See Jane. Image on right is me.

So if you add one thing to your wardrobe this spring, make it a chambray or denim shirt. In fact, make it two – because if you follow these tips for wearing yours, you’ll get so much use out of it that you’ll want to own both.

UPDATE (Feb 27 2013): If you like this article – you should ‘Like’ Confessions of a Product Junkie’s brand new Facebook page to get updates when there are more fashion how to’s and articles like this one.

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Categories: avatar, Blogroll, Bodyscanning, BSCRUNWAY, Digital Fashion, Fashion Education, Fashion in Second Life, Fashion Project, Fashion Technology, IFFTI, Mass Customization, MCPC 2007, NMC 2007, NMC Symposium on Creativity in SL 2007, OpenSim, Optitex, Professor, RUNWAY, RUNWAY 2.0, Runway 3.0, Second Life, Second Life BLogs, SLCCedu07, TC2, Technology, Uncategorized, Virtual Fashion, Virtual Fashion Branding, Virtual Fashion Marketing, Virtual Fashion PRO, Virtual Fashion Student Blogs, Virtual World Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Curation…Buzzword or Fashion Harbinger

April 3, 2013 Leave a comment

Social curation: shaping the user experience

By  | April 3, 2013

MELBOURNE — “It’s creating scarcity from abundance,” Simon Goodrich, managing director of digital studio Portable, said on the topic of social curation. ”We as a society usually live the other way around, but now we’re at a point where so much is happening, it’s more about how can we create something of value when we can get anything all the time.”

Goodrich, along with Quynh Mai (a New York image creation consultant), Hilary Peterson (head of business development for fashion aggregator Lyst), Emily Bidwell (a merchandising specialist for U.S. Etsy), was part of the L’Oreal Melbourne Fashion Festival Business Seminar segment which looked at the emerging digital trend of social curation and user-generated content.

In a series of broad brush strokes the speakers painted the digital landscape for brands and businesses in today’s user-led marketplace.

Goodrich said that sharing content is not enough to cut through the clutter of today’s river of information — we’ve reached a point where we need to synthesize this information, and this is why curation has become increasingly important to consumers, as well as brands.

The Australian described this as part of our internet evolution, which he says is in its “fourth wave.” The first wave featured the dawn of the internet and our discovery of websites (consume); the second was publishing (growth of blogs); the third was sharing (Facebook, Twitter); and the fourth, which is happening now, is curation (LystFabFancyPinterest).

Lyst’s Hilary Peterson said today many corporations are recognising social curation as part of a corporate strategy. She said a recent study showed that 73 percent of Fortune 500 companieshave a Twitter account, 66 percent have a Facebook page and more than 80 percent of executives believe that social media leads to increased brand awareness and sales.

Goodrich reported that by 2014, it’s predicted that 53 percent of all retail sales (both on and offline) will be driven by the internet, as people use it to research products before purchasing. He said 53 percent of people on Twitter recommend companies and/or products in their tweets, with half of this amount delivering on their intention to buy the product.

In this increasingly common scenario, Goodrich said that getting people to talk about your product is an important marketing tool, citing the statistic that consumer reviews are 12 times more trusted than descriptions from the company or brand.

Mai, founder of the New York digital content and marketing agency Moving Image and Content, stressed the importance of a distribution strategy for all brands, adding that the age-old adage “If you build it, they will come” is outdated. She reported that on average consumers look at a mere 30 websites a month.

Mai said marketers and businesses will need to put aside their egos and run after their customers as much as possible, and to go where they are, namely; Tumblr, Pinterest, Twitter and Facebook.

This proliferation of content sharing via social media channels means that brands are competing more than ever for consumers’ attention.

Mai, along with her panel cohorts, said that technology’s enabling force has resulted in a tremendous amount of growth in user-content and ecommerce. This means that brands and businesses need to increase their social curation capabilities in order to engage with their customers.

But how is social curation defined? Is it just another buzzword? How does it affect brands? These were the opening questions posed in the one-hour-long session, hosted and moderated by Karson Stimson, the director of WeAreDigital, a Melbourne digital agency.

Mai described social curation as the act of turning to people who are like-minded for guidance. She cited a Buzzmedia study which reported 80 percent of the 18-34 year-old demographic (”Millenials”) believe in the advice of their friends and peers over trusted brands.

Mai, who has produced immersive content including fashion films, web documentaries and video for luxury labels such as BurberryThierry Mugler and Diane Von Furstenburg, argued that social curation mimics what we’re already doing in the real world. “Human behavior has not changed but the medium has,” she said.

Hilary Peterson described social curation as a way of confining the messaging and personalizing how this is received. She said her company Lyst does exactly this. The shopping site brings products from thousands of brands and retailers together, combines this with fashion blogs and magazines, and enables users to customize their experience.  She cites Bergdorf Goodman andNet-a-Porter as other good site models.

Similarly Mai encouraged businesses everywhere to think about developing a long-term digital strategy which worked across multiple social platforms and channels in order to sustain a personalized two-way conversation with their consumers on and offline.

Emily Bidwell, who is responsible for guiding the team that creates shopping content for Etsy, defined the act of social curation as pulling together and organizing content, and aggregating it around interests and themes. She suggested that the retail and fashion industries are uniquely positioned to use this medium for visual merchandising and visual curation, as evidenced by social content-sharing platform Pinterest, a top source of traffic for Etsy.

“Social curation is using diverse content from across the web and crafting an inspirational experience and a voice for your brand. Social curation begins to help shoppers to discover more of what they love — not sell products to or at them,” she said.

Today Etsy has 22 million users, 18 million listed items, 1.8 million Twitter followers and 1 million Facebook “likes” — Bidwell explained that this is the the kind of content that the community is actively aggregating and, as an Etsy curator, she has to provide a filter for this.

Bidwell said it was all about brands acknowledging their consumers as their equal. “As tastemakers and consumers become curators in their communities, we need to support platforms and ways for them to share their content,” Bidwell said. “As brands we should join the conversation as peers, and connect to these communities more directly by telling more stories as well as our own.”

And for those brands who refuse to join the conversation, Goodrich issued this warning: “We’re at a point where others are doing a lot of the work for you and for your brand, so even if you’re not engaged in the conversation, other people are going to be doing it for you anyway. But as a brand if you get involved, you can help shape and shift that conversation.”

Photos: Lucas Dawson

It’s a Reality: OptiTex Enables Total Integration 2D>3D>2D Fashion Product Development

October 19, 2007 5 comments

The system is here that does it all – OptiTex integrates all of my apparel/textile retooling addictions into one application. The user can draft a computerized sloper into the PDS (Pattern Design System) that can be endlessly modified to include original styling lines. A grading table can be easily applied to adding multiple sizing to enable marker making.


Modulate is an interactive parametric, one-of-a-kind, made –to-measure software engine that is truly unique.. Each parametric style fits a particular set of dimensions that belong to specific people or represent particular manufacturing requirements.

The user can visualize each step in real time while defining the model. 

No need to print off the prototype pattern and assemble a muslin sample to fit on to a dress form. This system has 3D virtual avatar that take the place of traditional dress forms. The 3D virtual avatar sample size can be easily customized.


3D Runway designer is a 3D draping cloth simulation and modeling engine that enables textile designs to be applied to a specific type of fabric and draping, weight, volume, density, etc. properties of the fabric can be programmed in to simulate the real thing. This is used for garment draping and 3D visualization. The fabric is simulated on to the garment pattern and the model can be placed into static poses that can be captured from a 360 degree angle.

3D Runway Creator for Modulate enables the user to use a wide range of parametric avatar mannequins that have 40 adjustable body measurements.The potential client gets to see either a layout containing multiple front, back, side views or an animated runway scene with the fashion avatar wearing the fashion prototype “before it’s manufactured.” Once the client receives the video clip of the fashion prototype – they can easily request modifications to the design prototype.

This fully integrated 2D>3D>2D system can transform the fashion product development process by saving valuable development time. 

I always like to “push” new technology developments into the “what if” dreams. What if the 3D fashion avatars created with this system could someday be uploaded into a virtual world like say – Second Life? Fashion designers could develop new disigns and market them in SL and RL. SL designers would have an application that can easily make their SL fashions a reality for production.

Here are some links to OptiTex Videos

OptiTex is a company (along with MVM) at the forefront of virtual product development and retailing movement. The company has developed a number of high profile strategic partnerships some were mentioned in the MCPC 2007 entry.  One partnership of note is  Tim Gunn’s Guide to Style show on Bravo, and there will be a really major upcoming product release with Bernina called Bernina MyLabel. Click this link to view the new 3D fashion pattern software for home sewers called MyLabel This product will provide home sewers with a library of garment templates. The user will be able to input their measurements into the system and a customized 3D avatar representing the user will appear. The selected garment template will automatically adjust to the users measurements and a pattern can be printed out. This system will transform the home sewing market!

One last note – OptiTex just released a new virtual avatar called Adam. “Beginning in November, Adam will appear within OptiTex’s 3D new Version 10 3D modules and related applications, serving as a complement to Jasmine, the female 3D supermodel and a large family of boy, girl and baby avatars. ” To read the entire press release click here.

Other Optitex Posts:


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